Hasta La Creative!

For many marketers, data privacy and security concerns still take a backseat to bright, shiny advancements in targeting.

That didn’t stop ad-tech firm 4Info from self-imposing a rigorous process to ensure the data it gathers, shares and uses to aim mobile ads at consumers is protected and near-impossible to connect to an individual. In doing so, the company incorporated privacy-by-design, a practice oft-discussed in privacy circles yet new if not unknown to most marketers.

The cost alone is daunting: 4Info said it spends at least 30% more to store data in a way that helps prevent privacy infringements than it would cost if it stowed its data in a less-secure manner. That means spreading data points associated with a specific user ID across several servers located in multiple physical locations so it cannot be compiled easily into one user profile by outside systems or hackers.

Continue reading at AdAge.com

Dans sa série « Beauté Sauvage », l’artiste belge Nabil Nezzar a dessiné plusieurs illustrations d’animaux sauvages, placés sur un fond blanc et retirés de leurs environnements naturels. Ce fond épuré a été choisi par l’artiste pour une seule et bonne raison : pouvoir rendre bien compte de leurs détails et de leurs motifs. De belles images en noir et blanc, à découvrir.

Once again, Apple is the butt of Samsung’s jokes. This time literally.

Does the iPhone 6 have a tendency to bend in your back pocket when you sit down? Would the Internet lie about such a thing? Samsung gleefully embraces the “Bendgate” scandal in this two-minute video, “Samsung Galaxy Note 4 Endures the Gluteus Maximus,” which delivers exactly what the title says. You’ll marvel, or not, as the Samsung phone survives stress tests set to a techno beat. Robotic buttocks, sporting blue jeans (of course!) and equal to the weight of a 200-pound human being, pose the biggest challenge, smooshing the handset repeatedly.

One day, when the machines rise up against their masters, this denim-clad butt-bot will crush us all!

The clip has more than 2 million views on YouTube, and its entertainment factor is awfully high. Though, as other commenters have noted, the only thing this demonstration proves is that Samsung continues to define itself largely in relation to Apple, slinging mud and hoping it’ll stick to the rival brand.

I’m pretty flexible, but after a while, that strategy gets to be a bummer.

‘The X Factor’ audience peaked at 9.8 million viewers on Sunday night, the highest audience of the night and 200,000 viewers ahead of ‘Strictly Come Dancing’.

Shane Koyczan é um artista canadense bastante engajado na luta contra todos os tipos de bullying, inclusive o cibernético. No ano passado, por exemplo, animadores de diversos países se reuniram para construir To This Day, uma animação baseada em um poema de Koyczan que ilustra o impacto duradouro do bullying na vida das vítimas.

Em seu mais recente projeto, o artista mira diretamente nos trolls que habitam a internet, uma praga que esconde-se por trás do anonimato oferecido pela rede para espalhar comentários escrotos sobre tudo e todos. Produzida pelo estúdio Amazing Factory, Troll é uma animação que mira diretamente naqueles que transformam a liberdade de expressão em liberdade para ser cruel.

“Nós estamos presos a você, da mesma maneira que você está preso a você mesmo”.

Infelizmente, a gente sabe que na prática esse vídeo pode ter algum efeito somente naquelas pessoas que vez ou outra soltam os trolls que existem dentro delas, e não naqueles que “estão presos a eles mesmos” há tempo demais para querer ou tentar mudar isso. Ainda assim, é mais um trabalho sensacional de Shane Koyczan, um artista que realmente sabe trabalhar com as palavras.

O vídeo é em inglês e, apesar de só contar com legendas nesse idioma, não é difícil entender a mensagem.

Post originalmente publicado no Brainstorm #9
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Martha Stewart had some harsh words for Gwyneth Paltrow last month, telling Net-A-Porter’s Porter magazine that the actress — who founded her own website and lifestyle brand, Goop, in 2008 — should, more or less, shut up.

“She just needs to be quiet,” Ms. Stewart said, according to the New York Post. “She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.”

The remarks prompted media outlets to declare a war between the lifestyle gurus. Now Ms. Paltrow’s Goop has hired Lisa Gersh, the former president and CEO of Martha Stewart Living Omnimedia, or MSLO, to serve as its chief executive officer.

Continue reading at AdAge.com

Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.

Holland & Barrett opened its 1,000th store this week, as the company continues to expand its presence in the UK and “transform” the retailer into a modern-day brand.

Mars Chocolate UK has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master.

Omnicom Group’s DDB Chicago has picked up the account for Kohler, the kitchen and bath equipment manufacturer, without a review.

The business had previously been with Havas’s Arnold New York, which won the account in 2012, and Omnicom’s GSD&M before that. New work for the brand is expected to arrive in the first quarter.

“We have chosen to partner with DDB because they have a proven reputation of delivering innovative and highly effective advertising,” said Elizabeth Brady, senior VP-global brand management at Kohler, in a statement. “From the onset, DDB demonstrated a true passion and understanding of our mission to bring gracious living into all of our customer’s homes.”

Continue reading at AdAge.com