Hasta La Creative!

Line In-Between est un album qui a été entièrement enregistré à partir des bruits de la ville de New York pour rendre compte de l’infime frontière qu’il y a entre la musique et le bruit. Un projet signé Wes Batts, Kayla Colaizzi et Mike Laura, avec de très beaux visuels qui jouent sur la symétrie et l’architecture de cette ville.

Track list:
– Marcy Playground.
– 5 Points.
– Broadway.
– Transmitter Park.
– Chinatown.
– Grand Central Station.
– Subway.
– Wall Street.
– High Line.
– Central Park.

Vez ou outra, alguma mente criativa consegue encontrar uma utilidade bacana para as selfies. É o caso da Selfie Speeding Sign, ação realizada pela Duval Guillaume na cidade de Antuérpia, na Bélgica. Já tem algum tempo que o excesso de velocidade no perímetro urbano é controlado por uma espécie de radar que, por meio de faces felizes ou tristes, aponta se o motorista está ou não dentro do limite recomendado.

Para tornar este processo ainda mais personalizado, os belgas tiveram a oportunidade de contribuir enviando duas selfies cada um, com a expressão alegre e outra séria. Daí a mecânica continua a mesma: se o motorista está dentro do limite de velocidade, ele recebe a aprovação e agradecimento dos colaboradores, enquanto no caso de velocidade excessiva, ele recebe um pedido para reduzir.

O mais bacana desta história toda é que, a partir de um trabalho de geolocalização, as pessoas que aparecem no Selfie Speeding Sign vivem na mesma região dos radares. Isso significa que um pai pode ver seu próprio filho pedindo para que ele vá mais devagar, por exemplo.

Post originalmente publicado no Brainstorm #9
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Time Warner’s CNN plans a big push this month to promote its personalized news platform under the name CNN Go, which it began testing in April as CNNx and rolled out widely in June.

The service gives web users control over how they view the network’s TV feed, letting them select segments from 24 hours of programming and access expanded content in real-time.

The new name is partly an effort to identify with Time Warner sibling HBO’s highly successful HBO Go platform, according to K.C. Estenson, senior VP-general manager, CNN Digital. The name also better aligns with CNN’s new tagline, “Go There,” he said.

Continue reading at AdAge.com

I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire them.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services evaluation. Since we don’t […]

The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.

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Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

This Samsung ad, which debuted over the weekend, teases the October release of its Galaxy Note 4—and also, more mercilessly, teases Apple for being late to the phablet game at its iPhone 6 event last week. 

Called “Then and Now,” the minute-long clip reminds viewers that Samsung was the first company to popularize larger-size handsets. To make its point, it presents snippets of dismissive reviews that followed the Galaxy Note’s introduction nearly three years ago.

Being first is all well and good, and perhaps the spot amuses/energizes die-hard Samsung geeks. Still, I doubt its gloating vibe resonates with a broader audience. Coming after last week’s “It Doesn’t Take a Genius” spots (ribbing Apple about its smartwatch and even the ragged quality of its live-event streaming), this spot feels like overkill.

Auch crowing makes Samsung look, well, small. And kind of silly, given that the iPhone 6 Plus sold out on the first day Apple started taking orders.

Don’t expect a counterpunch, though. Apple, of course, is bigger than that.

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Le studio français RDN, basé à Nantes, a créé une série de numéros en 3D allant de 0 à 9 sur des fonds très colorés. Dans chaque numéro, une animation semble se dérouler : un chiffre qui s’entortille, un autre qui lance des boules, le 2 qui perd son ressort… A découvrir en images dans l’article.

RDN’s Behance.