Hasta La Creative!

En plus de naviguer sur le Gowanus Canal de Brooklyn, cet étrange navire nommé Jerko fait également office de maison écologique par son auto-suffisance énergétique. À l’intérieur, la décoration vintage donne un cachet particulier à cette incroyable maison, que son propriétaire Adam Katzman et ses amis oeuvrent à faire voguer. Un projet à découvrir en vidéo et à travers les photos d’Elizabeth Weinberg.

Apple may have won the news cycle last week with the launch of the iPhone 6 and iPhone 6 Plus, but Samsung rocketed to the top of the Visible Measures Viral Video Chart with a 3-minute-plus video introducing the Galaxy Note 4. And Apple’s biggest competitor in the smartphone market took the No. 2 spot with a video mocking Apple.

Samsung last week claimed that those mocking “It Doesn’t Take a Genius” ads weren’t even supposed to be part of a U.S. effort. “The social videos were produced in Korea and are not part of the U.S. marketing campaign,” said a Samsung spokeswoman.

Apple did nab three spots on the chart. And the company is no doubt crying all the way to the bank after selling out its new phones during the pre-order phase.

Continue reading at AdAge.com

Heather Marie had always found online shopping unreasonably difficult. So the former retail and digital ad-sales executive did something about it, launching a company in 2011 that lets people add items to a global shopping cart no matter where they are on the web.

Last week, L’Oral became the first brand marketer to use Ms. Marie’s company, Shoppable, and its checkout technology to create a universal shopping cart that can be used across its brands, divisions and digital content.

She came to L’Oral’s attention through its Women In Digital Next Generation program, which aims to identify and honor female-led digital startups. The collaboration is exactly what Rachel Weiss, VP-digital strategy and innovation, was hoping for when she launched the program in 2012. Her goal was not just to boost the underdeveloped pool of female-led digital startups, but put them to work solving problems for L’Oral.

Continue reading at AdAge.com

(TrendHunter.com) Swedish native Emma Hartvig is making quite a name for herself in the photography world.

As a recent graduate of the London College of Communication, Hartvig is cultivating an impressive portfolio….

Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One’s Venture Card.

The visuals in the two spots, titled “Seats” and “Musical Chairs,” are bright and whimsical, which contrasts with Garner’s concerned vocal delivery. Did one of those chairs kick a puppy or something? /p>

She hasn’t gone full Clint Eastwood, but she’s still pretty intense about the first-world problem of airline mile blackout dates.

Garner joins a growing roster of big-name celebrities who’ve starred in Capital One ads, including Alec Baldwin and Samuel L. Jackson.

Getting brand marketers to buy into digital and social media wasn’t always easy at Reckitt Benckiser, acknowledges Laurent Faracci, general manager-North American marketing. But the demonstrable return-on-investment — critical for a company he describes as “cost obsessed” — is now strong enough to easily get their attention and dollars. And it’s transforming the marketing operation well beyond the media mix.

What Mr. Faracci describes as the movement to become “digital at heart” is affecting everything from the U.K.-based company’s agency relationships to how it recruits marketers and works with retailers.

It played a pivotal role in RB’s decision earlier this year to partially unwind its years-long consolidation of creative assignments with Havas in a global review that moved five brands, including Air Wick and Clearasil, to Droga5; Finish to Wieden & Kennedy; and Mucinex and Delsym (previously handled in-house) to McCann.

Continue reading at AdAge.com

Dans ce petit film signé Lernert & Sander pour la marque COS, les deux artistes traduisent et interprètent de manière exacerbée les bruitages d’une personne qui revêt un manteau. On y voit deux mannequins marcher et se vêtir, chaque mouvement étant décortiqué par les deux artistes et recréé avec des mécanismes et des frottements d’objets et de tissus. À découvrir en vidéo.