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Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Creative Directors: Andrea Jaccarino, Emanuele Viora
Art directors: Andrea Jaccarino, Federico Pepe
Copywriter: Emanuele Viora
Account: Ilaria Castiglioni
Photographer: Marco Casale / LSD
Post-producer: Paolo Dall’Ara / LSD
Advertising Agency: Addict Haifa, Israel
Executive Creative Director: Oren Meir
Digital Creative Director: Ohad Tsaroom
Art Director: Keren Beitelman
Digital project Manager: Roi Greenfeld
Producer: Lea Shemesh
Account executive: Liat Zaifert
Published: September 2014
Today we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i – house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines.
While the specifics of his next gig are not yet clear, we can say that he will be replaced by Phil Pessaro, executive producer/project manager and group production director who previously spent time at Huge, Tribal Worldwide and Digitas New York.
As head of the agency’s studio, Calamia oversaw creative production for client campaigns including Oreo’s Vine account, the Breast Cancer Awareness “This is Mamming” meme, and many bacon-themed spots for Oscar Meyer.
Internal memo after the jump.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Director / Copywriter: Chris Munnik
Group Creative Director / Art Director: Mike Lee
Art Director: Alina Skyson
Copywriter: Matthew Lee
Agency Producer: Jacqueline Bellmore
Director: Tyler Williams
DP: Jessie Loutitt
Production Company: Untitled Films
Executive Producer: Tom Evelyn
Producer: Brian Fletcher
Editor: Paul Gowan
Account Team: Ryan Timms, Emily MacLaurin-King, Adam Bercovici
Published: September 2014
Advertising Agency: Ellermore, Gothenburg, Sweden
Art Director: Max Hultberg
Copywriter: Anna Pettersson
Planner: Johan Good
Project Manager: Johan Lundgren
Production Manager: Linda Larsson
Production Company: Humblebee
Published: June 2014
L’escalier Risa a été conçu par l’architecte norvégien Tron Meyer. Entièrement réalisé en bois stratifié d’origine locale, il a été construit en colimaçon. Ce très bel escalier décore un salon à la manière d’une sculpture en spirale. Des photos du projet sont disponibles dans la galerie.
A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?
Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.
Kyle Nel, the executive director of Lowe’s Innovation Labs, described his role as fighting the competition of the “the unknown”: unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a “Marketers Driving Innovation” panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency.
Oracle Corp.’s Larry Ellison stepped down as CEO of the software maker he founded, making way for a new generation of executives and ending one of the most profitable runs for a leader in business history.
Mark Hurd and Safra Catz, currently co-presidents of Oracle, were both named CEO to replace Mr. Ellison, the company said today. Mr. Hurd will run sales, marketing and strategy, while Ms. Catz will remain chief financial officer and oversee legal and manufacturing operations. Mr. Ellison will become chairman, replacing Jeff Henley, and also take on the title of chief technology officer.
Mr. Ellison, who turned 70 last month, guided the Redwood City, Calif.-based company for more than 35 years to make it the world’s largest database-software company and one of the biggest providers of business programs. Oracle’s products have become the backbone of modern commerce and industry. The company has a market capitalization of more than $185 billion and produces annual revenue of $38 billion.
A decade after the death of Eddie Adams, does photojournalism risk being supplanted by propaganda or fabricated images?
The chief executive of the waste-recycling company TerraCycle tried to balance promotion with entertainment in the reality-television series “Human Resources.”
(TrendHunter.com) Designer Kelly Behun’s Neo Laminati unconventional furniture collection is full of asymmetrical furniture pieces designed from obscure shapes. These decor pieces would make a great addition to…
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Here’s a quick round-up of some recent VP-level changes at DigitasLBi Chicago:
New Career Opportunities Daily: The best jobs in media.
OK, you world-wise travel people. Ever been to Wotifia? Never heard of it? It’s right next to Freedonia, that fake country invented by the Marx Brothers in Duck Soup.
Wotifia is actually the brainchild of ad agency M&C Saatchi in Sydney, which borrowed a page from the Marx Brothers—and early Terry Gilliam’s work for Monty Python—to help rejuvenate the image of Australia’s largest online travel site, Wotif.com.
The agency created a short buddy movie that features two clueless looking dudes literally falling into surreal travel adventures in an animated world called—what else?—Wotifia.
The adventures are set to a ridiculous music track with ridiculous lyrics that sound like a mashup of Barry Manilow and Lionel Richie after you’ve taken a whopping dose of hallucinogens.
The boys encounter dancing llamas in South America, a soil-your-swimshorts experience with sharks, a bone-breaking ski trip to the Alps, a run-in with a 100-foot bikini clad beauty who emerges from the sea like Godzilla, and a lazy Susan full of Chinese food like it’s a merry-go-round.
Michael Betteridge, Wotif’s general manager of marketing, says the campaign, which launched last month, “is designed to reach the ‘next generation’ of travelers and introduce them to our brand, our range of travel products and experiences, and to our irreverent and fun approach to travel.”
Irreverence is certainly the theme. Credits below.
CREDITS
Client: Wotif.com
Agency: M&C Saatchi, Sydney
Executive Creative Director: Ben Welsh
Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming
Digital Art Director: Glenn Christensen
Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro
Planning Director: Mark Vadgama
Agency Producers: Jules Jackson, Sue Hind
Production Company: World Wide Mind
Director: Rocky Morton
Executive Producers: Will Alexander, Ben Nott
Playgrounds não deveriam ser campos de guerra. Essa é a descrição de In Reverse, novo filme dirigido por Martin Stirling que pede o fim da guerra civil na Síria. O conflito, iniciado há pouco mais de três anos, já matou mais de 191 mil pessoas, segundo dados divulgados pela Organização das Nações Unidas.
Stirling é também o diretor de Most Shocking Second a Day Video, um esforço da Save the Children para conscientizar o mundo sobre como a guerra está afetando não só os adultos, mas principalmente as crianças. E a alguns dias da assembleia geral da ONU, a ONG britânica se uniu a outras entidades, como a Oxfam e Care, entre outras, para o lançamento de In Reverse.
Ao som de Youth, da banda Daughter, vemos um dia comum na vida dos sírios, com bombas explodindo e gente morrendo. Só que essa sequência aparece de trás para frente, como se uma ação conjunta conseguisse evitar os horrores da guerra.
É um filme forte e que mexe muito com a gente, provavelmente por conta da presença das cebolas-ninja. A produção é da Unit9 Films.
Post originalmente publicado no Brainstorm #9
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