One more color. One more choice.
Advertising Agency: Publicidad Causa, Lima, Peru
Creative Directors: Nelson Fragoso, Beto Noriega, Nico Kluguer, Charly Pastor
Art Directors: Beto Noriega, Renato Salguero
Copywriter: Beto Noriega
Illustrator: Renato Salguero
Additional credits: Kathy Carrillo
Published: September 2014
One more color. One more choice.
Advertising Agency: Publicidad Causa, Lima, Peru
Creative Directors: Nelson Fragoso, Beto Noriega, Nico Kluguer, Charly Pastor
Art Directors: Beto Noriega, Renato Salguero
Copywriter: Beto Noriega
Illustrator: Renato Salguero
Additional credits: Kathy Carrillo
Published: September 2014
One more color. One more choice.
Advertising Agency: Publicidad Causa, Lima, Peru
Creative Directors: Nelson Fragoso, Beto Noriega, Nico Kluguer, Charly Pastor
Art Directors: Beto Noriega, Renato Salguero
Copywriter: Beto Noriega
Illustrator: Renato Salguero
Additional credits: Kathy Carrillo
Published: September 2014
| THE ORIGINAL? SKY TV – 2009 Source : Cannes Lions Archive Agency : 1861 United (Italy) |
LESS ORIGINAL Swisscom TV 2.0 – 2014 Source : Adsoftheworld Agency : Heimat, Berlin (Germany) |
En fonction des films qui le mettent en scène, le célèbre acteur Leonardo Dicaprio arbore toujours un costume élégant et reconnaissable. C’est ce que l’on peut passer en revue grâce à cette série de posters minimalistes créée par le directeur artistique Zi Wei Tan. Ces affiches sont un beau clin d’oeil à l’acteur et à l’univers des films dans lesquels il est la vedette. À découvrir en images.
A Samsung acredita que quando a tecnologia encontra o talento das pessoas, coisas incríveis acontecem.
Resultado dessa permissa é o projeto “Launching You”, a primeira e única loja da marca no mundo que não vende nenhum produto. Esse espaço, que traduz perfeitamente o DNA da marca, foi criado para lançar pessoas, que utilizam devices Samsung para desenvolver os seus talentos.
A loja vai funcionar do dia 17 ao 21 de Setembro, no Shopping Iguatemi, piso superior, em São Paulo.
Amanhã é o dia de revelar o talento do Rafael Fittipaldi, que graças à tecnologia conseguiu transformar os movimentos de uma bola de futebol em obras de arte impressas em uma tela. A ideia contou também com o apoio da Cricket, empresa da qual é sócio, que ajudou a implementar o projeto.
Vai ficar de fora dessa? O acesso é gratuito e ocorre durante essa semana.
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[Esse post é trazido a você por Samsung. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Pour un projet de fin d’études à l’ECAL, la photographe française Anaïs Boileau a réalisé une série intitulée « Plein Soleil ». Sous la forme de couples de photographies qui se font écho, sa série mélange de l’architecture très graphique et des portraits de femmes en train de bronzer. De belles couleurs et correspondances, à découvrir.
(TrendHunter.com) Design retailer M2L has re-issued a vintage furniture collection of sofas, chairs and commodes that look to the 1940s for their inspiration. The collection’s pieces are all re-distributed…
(TrendHunter.com) The House T in Austria had certain requirements before being completed. The owners wanted to overlook the city, but also have a clear view of the alps in the distance. As such Haro Architects had to…
Simon Sherwood, the group chairman of Bartle Bogle Hegarty, is to retire at the end of the year. He has been with the agency since he joined as an account manager in 1982. He was the first person hired by founders John Bartle, Nigel Bogle and John Hegarty. He rose through the evolving company and had become managing director of BBH London before founding the agency s first international office in Singapore in 1996. On his return to London he served as group chief operating officer and then group chief executive in 2012. He became group chairman in 2012 and has served as chairman of the BBH Board, which was formed following the company s sale to Publicis Groupe in 2012. Nigel Bogle will take over the group chairman role in a non-exec capacity. Bogle said: “Simon’s contribution to this company’s success has been massive and BBH would not be the force it is today if we had not had Simon alongside us from the beginning. John and I are exceptionally grateful for the work that he has done to build this business globally and for his commitment and loyalty over 32 years.” Sherwood said: “I have had a fantastic career at a really special company. I have been exceptionally fortunate to work with such talent, particularly with John, Nigel and John. But now is the right time to step aside and focus on one or two other things that I am equally passionate about.”
Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
There may have been a clear result from the 55% of Scottish voters who marked ‘No’ on their ballot paper in the independence referendum, but 1.5m people did reject the status quo. Life has changed, writes Marketing contributor Will Harris.
When T-Mobile’s stores shut for the night on Thursday, employees frantically stripped down a host of recent ads at all 3,000-plus outlets nationwide. By Friday morning, fresh creative work was up promoting the all-important devices just hitting the shelves: Apple’s latest iPhones.
T-Mobile was the last large U.S. operator to start carrying the iPhone, which it only began supporting in March 2013, shortly after the firm unfurled its “Uncarrier” branding. But Peter DeLuca, VP-brand marketing and advertising for T-Mobile, has high hopes for the new iPhone 6 and larger iPhone 6 Plus, calling it the “first built-from-the ground” iPhone for the operator.
“There’s going to be a lot of people going to stores on Friday,” he predicted.
Even in an industry that knows the importance of clear communication and goals, the idea of conducting an agency performance evaluation can be met with a “Why do we need to do this?” response. Clients are busy and if they have a healthy relationship with their agency, a biannual or annual assessment is the last “to do” on their list. Or, not on their list at all.
So I thought I’d share the top two reasons we hear marketers cite when they say they don’t believe in evaluating their agency relationships, along with a perspective on why every brand should consider this often underutilized, undervalued and misunderstood practice.
1. We make a point of communicating our issues to the agency as they happen.
(TrendHunter.com) If you’re not a fan of traditional laptop cases, you are bound to appreciate these dapper tech accessories from Germanmade. The leather laptop bags marry aesthetics with function and are…
Digital offers still account for only single-digit percentages of coupon distribution in the U.S. nearly two decades after they first appeared. Now the original form of digital coupons print-at-home offers may already be suffering from old age: The number of coupon prints has been declining 10% annually the past two years, according to Catalina.
That’s based on a study by McKinsey & Co. commissioned by Catalina in doing due diligence for its recently announced acquisition of Cellfire, part of a newer breed of loyalty digital coupon players that loads offers directly to consumers’ loyalty cards or other electronic accounts.
By contrast, McKinsey found the load-to-card mobile and digital coupon format having more than quintupled each of the past two years as marketers shift their focus to digital coupons good only through retailer loyalty programs.
Out of 50 new network TV shows introduced last season, only 12 were renewed. So to maximize the chances for this year’s programs, broadcasters are testing out unusual campaigns to get people talking — and watching — the 2014-2015 season slate. From the creepy to the charitable, here’s a look at what the networks are doing to attract viewers to premieres.
“Stalker” (CBS): The Eye Network is giving “Facebook stalking” a whole new meaning. At watchingu.com, users are prompted to give the show’s Threat Assessment Unit access to their Facebook page to provide clues as the unit searches for a fictitious stalker. Facebook friends pop up as people who have “reported suspicious behavior of the individual.”
“Gotham” (Fox): One of many villains Detective Gordon will face in the series is Oswald Cobblepot, also known as The Penguin, played by Robin Lord Taylor. On the morning of Sept. 22, (the day of the premiere), Taylor look-a-likes dressed in tuxedos and carrying the character’s signature black umbrella will flood New York City posing for photos with fans and taking group pictures at iconic locations.
L’agence japonaise Kidosaki Architects a imaginé une résidence suspendue grâce à des grandes poutres sur les montagnes de Yatsugatake, au Japon. La maison est construite en plain-pied et repose sur des cylindres en acier. Une bâtisse à découvrir à travers les photos de 45G Photography – Junji Kojima.
Nike has unveiled what it claims would be the optimum flying experience for US athletes with Washington design agency, Teague.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
