(TrendHunter.com) There can never be too many gift ideas for cyclists, but these are a few top choices that anyone can win with when purchasing something for a family member, friend or even colleague. Cycling is a…
(TrendHunter.com) The motto ‘more is less’ reigns supreme when it comes to the minimalist earrings designed by Kathleen Whitaker. Full of linear lines, the jewelry pieces have a futuristic edge that will…
Diet Coke — which has been stuck in a sales rut — is making a new taste appeal with three TV ads that include Taylor Swift, a crowded airplane and a carwash. The spots are part of a new campaign called “Get a Taste” that seeks to get attention by posing the question, “What if life tasted as good as Diet Coke?”
In the first spot, called “Economy Class,” a woman stuck on a crowded overnight flight takes a sip of Diet Coke, prompting a party. The ad (above) will debut during Wednesday’s season premiere of “Nashville” on ABC.
A second spot, dubbed “Carwash,” will begin airing in early October and showcase an everyday industrial carwash that is transformed into a “lively, Gatsby-style party,” according to the brand. A third TV spot will feature Taylor Swift, who first began partnering with Diet Coke last year.
Los-Angeles shop Pitch has been named the lead agency for casual-dining chain Bonefish Grill, which will be undergoing a rebranding.
Until now, Bonefish has not done much traditional advertising and has relied on WPP digital agency Blast Radius for its marketing. Bonefish handled the review process internally.
Despite its relatively low location count — it has about 200 locations in 34 states — Bonefish Grill has been positioned as a step above casual dining chains like Red Lobster and Chili’s. Pitch President Rachel Spiegelman said that Bonefish’s new campaign coming next year will reposition the brand as an innovator with an atmosphere better than other full-service chains. She said that will be a challenge given that the category is often viewed by consumers as a “sea of sameness” in its advertising, with constant value deals and product shots.
When Bob Rupczynski joined Kraft two years ago, the company was undergoing a major transition as it split from Mondelez to go independent. Yet, behind the scenes, the VP-media and consumer engagement and others at the firm were planning sweeping changes to Kraft’s data operation that could have an equal, if not greater, impact on the storied maker of brands including Planters, Kool-Aid and Cheez Whiz.
“I sat down with our leadership team and we spent a great deal of time looking at our marketing and media strategies. We white-boarded how we wanted the world of marketing communications to work,” said Mr. Rupczynski, who will share the tale of Kraft’s data transformation at the Ad Age Data Conference, to be held in New York City Oct. 28 and 29.
Kraft had access to lots of consumer data, but like many other large companies struggling to implement ways to use their proprietary consumer information, the firm had not taken full advantage of it. Ad Age talked with Mr. Rupczynski about how Kraft evolved from marketing to mass consumer segments to more refined, individualized content and ad targeting.
AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.
Grey Goose vodka has announced a global partnership with Virgin Galactic, Richard Branson’s commercial spaceflight experience.
Matt Edwards, the chief executive of WCRS, finds some of the naive ideas at The Talent Business’ Cream exhibition show the need for young creatives to be encouraged to critique each others’ work.
BMW is learning that what distinguishes the ultimate driving machine can be a matter of taste.
To win over the growing ranks of wealthy car buyers who care more about technology than horsepower or heritage — think Tesla fans — the German brand is delivering its message through a new marketing vehicle: the i8.
BMW has put the $136,650 plug-in hybrid sports car at the center of a national marketing campaign called “BMW Innovations,” which started Sept. 1. Its goal is to cast a glow from the i8’s technology halo over the entire BMW lineup — and increase sales of bread-and-butter products such as the 3-series sedan and X3 crossover.
(TrendHunter.com) The Joseph Joseph TriScale is a unique digital scale that’s perfect for people who have limited counter space.
At first glance the TriScale doesn’t appear to be a digital scale, but…
(TrendHunter.com) Etsy shop seller Tattoorary created these elegant floral tattoos inspired by the antiquated look of traditional willow pattern china. The skin decals seamlessly replicate the appearance of a…
(TrendHunter.com) The Illamasqua Once Collection for Fall 2014 embraces a feminine, fairy tale inspiration. The cosmetic range is made up of rose-hued blushes, bronzed gloss hues and sparkling nail varnishes that are…
(TrendHunter.com) Alon Livné specializes in customized womenswear and his latest Spring/Summer 2014 collection is nothing short of dynamic. The range of futuristic fashions is signature to his aesthetic and looks to…
(TrendHunter.com) Once you’ve got a good costume, the best way to really transform yourself is with a dramatic Halloween makeup look. With a little practice, these cosmetic looks for vampires, witches and other…
(TrendHunter.com) After being stuck in a plane for a few hours, most people can’t fathom ever living in airplane. However, Bruce Campbell is not most people, and decided to turn a retired Boeing 727 into a…
Après avoir passé en revue quelques unes de ses talentueuses créations, retour sur le designer d’intérieur Nicola Conti, auteur de cette lampe nommée Anita. En plus d’être rotative, donc de pouvoir éclairer à des fins différentes, l’objet possède une table basse intégrée et est déclinable en plusieurs matériaux pour un effet matière texturisant : d’un métal soit brillant soit opaque ou bien recouverte de tissu. À découvrir dans l’article.
Diageo Reserve, which houses the drinks giant’s premium brands such as Johnnie Walker Blue Label, Tanqueray No. Ten and Ciroc, is in rude health.
Budweiser has rolled out a drink-driving campaign with the strapline #FriendsAreWaiting to remind viewers “your friends are counting on you” to come home.
Omnicom Group’s executive vice-president and chief financial officer, Randall Weisenburger, has stepped down after 16 years to return to private equity.
GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand’s relaunch.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
