Hasta La Creative!

Le Studio Olafur Eliasson?? a réalisé une sculpture circulaire en mouvement incrustée de miroirs. Elle tourne dans le sens des aiguilles d’une montre et inverse le minuscule reflet de la personne qui se regarde. Une oeuvre illusoire appelée « Your Lost Outside », à découvrir à travers les photos de Jean Vong et à la galerie Tanya Bonakdar, à New York.

Mais expositiva do que nunca, a Apple lançou os dois primeiros comerciais para os novos iPhone 6 e iPhone 6 Plus. Ambos contam com as vozes de Jimmy Fallon e Justin Timberlake para destacar as novidades dos smartphones.

O primeiro comercial, acima, é focado no tamanho dos aparelhos. Já o segundo comercial, abaixo, destaca os avanços da camera, com funções de timelapse e slow motion. A campanha assina com “Bigger than Bigger”.

São duas celebridades que personificam a empresa com bom humor, mas a opção criativa demostra a intenção da Apple em falar com um público mais amplo, além dos early adopters.

Segundo informações oficiais, os novos iPhone’s venderam mais de 10 milhões de unidades na primeira semana pós lançamento.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Supermodel Miranda Kerr channels a glamorous Geisha in this Vogue Japan coverstory. Gracing the publication’s November 2014 issue, the image series celebrates the magazine’s fifteenth…

McCann Worldgroup is partnering with well-known Argentine creative Martin Mercado to open an international creative hub in Buenos Aires called Mercado McCann. Mr. Mercado, and the team of four people who are coming with him, worked at Y&R Argentina until very recently.

Mercado McCann follows a similar move in November 2012 in Spain, where McCann teamed up with another Argentine creative, Leandro Raposo, to set up an international creative hub in Barcelona called Cyranos/McCann Worldgroup. Cyranos works with marketers like Coca-Cola, and Mercado McCann hopes to do the same, as well as handle local and regional assignments.

Mr. Mercado joined Y&R Argentina as creative director six years ago and departed in July amid much speculation about what he would do next. He became notorious two years ago for creating a spot for the Argentine government in which an Argentine athlete was sent to the Falkland Islands to train for a week for the 2012 Olympic Games in London. The provocative idea was that the athlete was training on Argentine soil, since Argentina has long claimed the Falkland Islands belong to their country, and not the U.K.. The controversial spot created a diplomatic incident, with complaints from the U.K. government, an appeal by Y&R for the Argentine government to stop running the ad, and Argentina’s refusal.

Continue reading at AdAge.com

The Audience manages high profile figures’ social presence across digital channels. Mark Adams, founding partner and director at The Audience, tells Brand Republic why he started the UK’s first social media agency, and describes his experiences of living and working in EC1.

Blaze are the makers of the world’s first laser bike light – the Laserlight. It’s a bike light with a laser that projects the image of a bike 5-6 metres onto the road ahead. This alerts vehicles of the unseen cyclists and prevents drivers from turning across their path.

Category: Career Oxygen
Summary: The best time to look for a job is while you already have one.

Even if you’re happy with your current position, you should be thinking about the future and positioning yourself for the day that you decide it’s time to move on.

Investing in your career inoculates you against layoffs, closings, changes of management, or simple burnout.

Work for a better future while you’re working today.

Salesforce and Omnicom announced a partnership on Tuesday that will give the holding company’s agencies and their clients access to Salesforce’s full product offering.

The deal underscores how agencies are turning to marketing technology to centralize customer data. It also demonstrates Salesforce’s attempts to expand its client base.

“Five years ago, I don’t think Omnicom would have done something like this,” said Michael Lazerow, chief strategy officer of Salesforce Marketing Cloud, in an interview. “They would have left it to a large system integrator to do [customer-relationship management].”

Continue reading at AdAge.com

With a £250m profits shortfall and the subsequent suspension of four senior executives, to say that new Tesco boss Dave Lewis has his work cut out for him is something of an understatement. But Kate Jones, director at Mash Strategy, says his assertiveness and ruthlessness have so far been impressive.

(TrendHunter.com) Following their series of re-imagined world cup jersey series, Highsnobiety teams up with illustrator Flnz Lo for this set of designer Apple Watch concepts. This series imagines the devices if they…