Lexus has launched an ‘experimental’ marketing campaign for its new NX model, in collaboration with artist and entrepreneur Will.i.am, as it bids to appeal to a younger demographic and grow European volume sales.
A senior official with China’s economic planning ministry and his son took bribes from a Guangzhou carmaker, including kickbacks for helping to approve the opening of a Toyota Motor Corp. dealership, a Chinese prosecutor said Wednesday.
Liu Tienan, 59, former deputy head of the National Development and Reform Commission, and his son Liu Decheng took 35.6 million yuan ($5.8 million) in bribes from 2002 to 2012, according to postings on Langfang City Intermediate People’s Court’s microblog at the start of their corruption trial Wednesday.
The senior Mr. Liu took money from Guangzhou Automobile Group Co. to help secure regulatory approval for automobile and engine projects for its venture with Toyota, according to the postings. His son got a job at Guangzhou Auto unit upon request from Mr. Liu and received a salary of 1.2 million yuan without working there, the court said. Mr. Liu’s son was also paid 10 million yuan after Mr. Liu helped a person set up a Guangzhou Auto-Toyota dealership, it said.
Sierra Mist is changing its look yet again.
The PepsiCo-owned brand, which has undergone multiple makeovers since launching in 2000, is changing its formula and design, with new packaging that recently began hitting stores. The lemon-lime soda will still be made with sugar instead of high-fructose corn syrup — a change implemented in 2010 — but the brand is adding stevia, which will result in a 20% calorie reduction for an 8-ounce serving, a PepsiCo spokeswoman said.
The formula change marks the first time PepsiCo has put a stevia-sweetened soda in the U.S., and follows the recent launch in the states of Coca-Cola Life, which is sweetened with cane sugar and stevia.
Several major auto brands will boost their marketing budgets next year to support busy model-launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York this week.
Audi, Chevrolet and Lincoln officials said bigger marketing outlays are planned for next year.
Audi’s 2015 marketing spend will grow by about 10% compared to 2014 levels, said Loren Angelo, director of marketing at Audi of America. Audi has made high-profile TV events such as the Super Bowl and the Emmy Awards major ad platforms, while also incorporating new digital elements to extend the reach of its traditional campaigns.
(TrendHunter.com) Since a way to many people’s hearts is through their stomachs, it is only natural that a condom cookbook has been created. Titled ‘Condom Meals I Want to Make for You,’ it is chock…
Voici une lampe portative nommée T1 réalisée par le studio russe Artzavod. Faite de matériaux recyclés et utilisant des LED pour une consommation d’énergie minimale, cette lampe peu commune répond à un souci écologique. La structure en bois est liée à un branchement USB grâce à un cordon rouge afin de l’allumer.
Londoners are being treated to Vine snippets of film trivia as part of an integrated campaign by American Express to coincide with the BFI London film festival.
Clothes, hotels and airline tickets will be the most popular items bought online in the coming six months, according to a new survey by consumer insight specialists Nielsen.
Brands have swooped on the latest social media scandal to hit Apple, after new iPhone 6 Plus owners claimed their devices bent unexpectedly when carried in their pockets.
Telefónica, the owner of the O2 mobile network, has lured Dan Rosen from his role as chief executive of the marketing agency Joule to become its new global advertising director.
Phones4u had planned to become the UK’s go-to retailer for wearable tech, before it went into administration.
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring a Wi-Fi hotspot car, smart watches and a brown spread famed for provoking strong emotions.
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.
Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency.
House of Fraser has handed 18 Feet & Rising its advertising business.
ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.
Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.
Marriott International, the hotels group, is seeking an agency to develop a global brand campaign for the JW Marriott brand.
Havas EHS has strengthened its creative department with the appointment of Havas Worldwide London’s Mat Denney as a creative director.
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