Le designer italien Alessandro Zambelli, dont nous avons déjà parlé pour son projet de Woodspot Lamps, a récemment créé une horloge très élégante qui sonne à chaque heure, dès que la grande aiguille (surmontée d’une petit marteau) vient frapper une clochette située sur le numéro 12. L’horloge « Dinn » est à découvrir en images.
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
Hoje em dia é praticamente impensável conseguir enviar mensagens sem o uso dos emoticons. A representação gráfica de emoções usando pontos, vírgulas e afins se tornou uma parte importante da forma como nos comunicamos hoje em dia, mas acredite ou não, há indícios de ser usada desde o século 19. Isso e muito mais é contado pelo Mashable no vídeo The History of Emoticons.
Escrito e animado por Jeremiah Warren, com design e ilustração de Greyson MacAlpine, o curta de animação remonta a 1684, quando Robert Herrick utilizou um emoticon em um poema – apesar de não se saber se foi algo intencional ou não. Dali adiante, ele foi encontrado em diversas publicações, o que inclui até mesmo um discurso de Abraham Lincoln.
É um vídeo que ajuda a conhecer melhor os emoticons e entender suas raízes, que estão longe do universo digital, apesar de sua disseminação estar intimamente ligada a ele.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These couture costume editorials are theatrical and whimsical in their aesthetic. Celebrating the dressed-up spirit of the Halloween holiday, the fashion examples are nothing short of striking….
(TrendHunter.com) People who have just indulged in a new iPhone 6 will probably appreciate this collection of modern phone docks. After all, they won’t want to rest their prize possession on just anything short…
(TrendHunter.com) A Russian artist who goes only by her first name, Polina, is featured on C-Heads for her impressive portfolio.
Like most photographers, Polina shoots young people; however, her images, which are…
(TrendHunter.com) This transgender photo series follows the lives of two transgender girls who were born boys over the course of six years. Intimate and candid, the images depict “their inner and outer attempts…
(TrendHunter.com) Highsnobiety continues its street style report for Milan Fashion Week Spring/Summer 2015.
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This “film about a smile”, created by London-based agency Beattie McGuinness Bungay for client Thomson Holidays, reminds us of the best, most obvious way for washed-up celebrities to stay relevant: get weird.
The spot stars a teddy bear and a Ben Folds/William Shatner version of Mike Myers’ favorite Queen song, taken from one of the former Captain’s many Twin Peaks lounge singer-style “comeback” albums:
Lots of great details in this one. We’re particularly fond of the broken glasses and the extended pony moment.
The spot even somehow manages to make Shatner’s version of “Bohemian Rhapsody” tolerable. We’re just glad he didn’t actually try to hit any notes or attempt the impossible a capella section.
Credits below via Adweek – note the “teddy bear wrangler” title.
New Career Opportunities Daily: The best jobs in media.
Non-combat drones are good for lots of stuff: carrying advertising banners, delivering beer and generally just freaking people out about privacy. And they make great dance partners, too.
That is, at least, if you’re Cirque du Soleil. The performance troupe teamed up with the drone experts at engineering school ETH Zurich to create a short film about a tinker who accidentally trips the breaker in his building, then proceeds to have a whirl in the dark with a group of flying lampshades.
The clip is drawing apt comparisons to The Sorcerer’s Apprentice. It’s beautifully shot and delightful to watch (especially in full-screen). Fast Company has more details on how ETH Zurich choreographed the drones, but suffice it to say—as the video notes at its end—there’s no CGI involved.
Someone should really tell Johnny Dronehunter about these benevolent machines, although he doesn’t really seem like the type of person who’s open to debate on the subject.
Advertising Agency: McCann / Fahrenheit, Zagreb, Croatia
Chief Creative Directors: Daniel Vukovi?, Hrvoje Škurla
Senior copywriters: Luka Pervan, Ivan ?adež, Goran Boži?
Art directors: Igor Mileti?, Krešimir Grancari?, Andrea Hendak, Sandra Mrkši?, Sonja Zavacki ?epelak
Music: Ivan ?adež
Illustrator: Anna Kulakovskaja
Animation: Bold studio
Advertising Agency: 180LA, USA
Managing Partner / Chairman: Chris Mendola
Executive Creative Director: William Gelner
Creative Director / Copywriter: Janet Champ / Switzerland
Creative Director / Art Director: Marta Ibarrondo / Switzerland
Head of Production: Natasha Wellesley
Executive Producer: Kevin Diller / Switzerland
Account Manager: Jessica DeLillo
Planning Director: Carolina Tristao
Production Company: RESET
Director: TWiN
Executive Producer: Jeff McDouggall
Producer: Ed Callaghan
Editorial Company: Beast
Editor: Paul Norling
Sound Design/Mix: Loren Silber / LIME
Music: “Express Yourself” Performed by Diplo featuring Nicky Da B
With Solus Management System, the vital information of your company are centralized in a single data base, keeping the information always reliable for the hour that you most need it.
Advertising Agency: Boyband, Londrina, Brazil
Creative Director / Art Director: Ricardo Ferreira
Copywriter: Leonardo Moura
Illustrator: Leonardo Chung
Published: October 2013
With Solus Management System, the vital information of your company are centralized in a single data base, keeping the information always reliable for the hour that you most need it.
Advertising Agency: Boyband, Londrina, Brazil
Creative Director / Art Director: Ricardo Ferreira
Copywriter: Leonardo Moura
Illustrator: Leonardo Chung
Published: October 2013
With Solus Management System, the vital information of your company are centralized in a single data base, keeping the information always reliable for the hour that you most need it.
Advertising Agency: Boyband, Londrina, Brazil
Creative Director / Art Director: Ricardo Ferreira
Copywriter: Leonardo Moura
Illustrator: Leonardo Chung
Published: October 2013
Advertising Agency: Publicis, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Associate Creative Director / Copywriter: Michele Picci
Creative supervisor / Art director: Marco Viganò
Producer: Isabella Guazzone
International Account Directors: David Pagnoni, Lorenza Montorfano
Account executive: Maria Elena Gaglianese
Strategic Planner: Mattia Bellomo
Production Company: Bedeschi Film
Executive producer: Federico Salvi
Director: Claudio Gallinella
Editor: Fabrizio Squeo
Focus sur le tout nouveau spot pour l’eau Volvic, produit par Gang Films et réalisé par Digital District. Tournée sur la musique « Iron » de Woodkid, cette vidéo capture toute la beauté et les détails des volcans, dans une atmosphère épique. La pub est à découvrir dans l’article.
Mondelez International has promoted Dana Anderson to the role of senior vice president and CMO, as part of an ongoing shake-up of the company’s top marketers.
O escritor de ficção científica Arthur C. Clarke, autor de “2001: Uma odisseia no espaço”, diz em sua ‘terceira lei’ que ‘qualquer tecnologia avançada o suficiente é praticamente indistinguível de mágica’.
Isso fica bem evidente ao acompanhar o curta Sparked, criado a partir de uma parceria entre a ETH Zurich, uma das maiores especialistas em drones do mundo, e o Cirque du Soleil.
A história mostra o mundo mágico de um profissional que se dedica a consertar luminárias. Em um dado momento, elas ganham vida e circulam pelo ambiente, regidas pelo eletricista. O mais interessante é que não foi preciso usar nenhum efeito especial na gravação, que durou apenas 3 dias em um galpão de da ETH Zurich. O trajeto dos drones, que havia sido previamente coreografado, era controlado a partir de uma conexão wireless, e a interação entre o ator e os quadcópteros foi planejada nos mínimos detalhes.
Os bastidores mostram a dedicação da equipe e o interesse da ETH em transformar os drones em mais do que apenas robozinhos entregadores, mas também ferramentas para performances e efeitos especiais ainda não imaginados.
Não é à toa que a Disney já foi atrás de patentes para melhorar seus shows nos parques temáticos. Da mesma forma que o Cirque du Soleil fez lâmpadas voarem, imagine o que a Disney poderia fazer com o seu universo de personagens.
Se arte e tecnologia conversarem bem, estamos para ver um novo tipo de show ‘mágico’ nos próximos anos.
Post originalmente publicado no Brainstorm #9
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Ownership of dedicated set-top or plug-in devices that access Netflix, YouTube and other web-based services on big-screen TVs has increased tenfold since 2010 to 21% of U.S. households, according to a new report by GfK.
But while the trend is fueling big increases in viewership of video on subscription services, particularly Netflix, it’s not having much impact on “regular” ad-supported broadcast or cable TV yet, according to David Tice, a senior VP leading the media sector at GfK.
Netflix, in particular, is taking a substantial chunk of viewership time in the U.S., according to the Over-the-Top TV 2014 study, based on a GfK tracking survey of more than 1,000 people in the U.S. “Over-the-top” is industry jargon for video entertainment delivered via the web. While the survey doesn’t track viewership directly and is based on reported viewing, it’s not clear that self-reported viewership biases results toward any particular media or delivery system.
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