Advertising Agency: Jabuticaba, Brasília, Brazil
Creative Director: André Sartorelli
Art Directors: André Sartorelli, Luciano Crisp
Copywriter: Thiago Rezende
Illustrator: Santiago / Estúdio Ilustrativa
Additional credits: Alysson Tomizawa
Published: August 2014
Advertising Agency: Jabuticaba, Brasília, Brazil
Creative Director: André Sartorelli
Art Directors: André Sartorelli, Luciano Crisp
Copywriter: Thiago Rezende
Illustrator: Santiago / Estúdio Ilustrativa
Additional credits: Alysson Tomizawa
Published: August 2014
Advertising Agency: JWT, Perth, Australia
Creative Director: Dav Tabeshfar
Executive Creative Director: Simon Langley
Creatives: Dav Tabeshfar, Wilora Keeley, Tim Newton
Agency Producer: Rachel Devine
Account Director: Lauren Mestichelli
Account Manager: Lucy Stoelwinder
Account Executive: Kyoy Kitafuna
Executive Planning Director: Angela Morris
Planner: Rob Mortimer
Print Production: Alan Hollis
Production Company: Exit
Producer Craig Sloane
Director: Perry Westwood
Sound: Nylon
Post Production: Fin
Advertising Agency: Art & Mechanical, Toronto, Canada
Creative Directors: David Adams, Adam Zolis
Creatives: Stuart Campbell, Paul Constantakis
Director: Paul Constantakis
Director of Photography: Stuart Campbell
Executive Producer: Nick Sorbara, Redlab Digital
First Assistant Director: Mario Scenna
1st Assistant Camera: Brian White
Producers: Adam Zolis, Dave Adams, Lina Beaudin, Pamela Garces, Stuart Campbell, Paul Constantakis
Casting Director: Andrew Hayes, Powerhouse Casting
Sound/Boom Operator: Neil McIntyre
Grip/Gaffers: Tim Riis, Briana Blades
Make-up: Brandi Boulet, Caroline Stelzner
Location Scout: Ryan Barwell
Catering: Gillian Zulauf
PA: Duckie D’Angelis
Editor: Graham Chisholm / Married to Giants
Assistant Editor: Alain Elliott / Married to Giants
Design Agency: Art & Mechanical
Lead Designers: Dave Adams, Tia Hughes
Copywriter / Art Director: Paul Constantakis, Stuart Campbell
Photography: Angus Rowe Macpherson
Colourist: Andrew Exworth, Redlab Digital
Lead Animator: Adam Gagnon, Redlab Digital
Producer at Redlab: Karen Kershaw
Music+Sound: Apollo Studios
Advertising Agency: Fuel Lisboa, Portugal
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Copywriter: Richard Warrell
Art Director: Andre Navarro
Agency Producers: Pedro Silva, Rita Santos
Production Company: Krypton
Director: Fred Oliveira
DoP: Dani Robles
Sound: Marcelo Lourenco / Dizplay
Advertising Agency: Openeyes DDB, Almaty, Kazakhstan
Creative Director: Sergey Radionov
Art Director: Ilya Kodintsev
Copywriter: Yuriy Mashkunov
Producer: Zarina Mukhametova
Client Service Director: Evgeniya Lyssenko
Account Director: Nataly Lutchenko
Director: Manu Coeman
DOP: Bjorn Charpentier
1st AD: Maria Khalpakhchi
Actors: Manshuk Aitmuhanbetova, Meruyert Dobrynina, Oleg Egaj
Executive Producer: Alexey Slobodskoy
Line Producer: Nadiya Balyant
Post production: Kinopost
Editor: Serger Shurupa
Sound design: Propeller
Published: July 2014
Advertising Agency: Openeyes DDB, Almaty, Kazakhstan
Creative Director: Sergey Radionov
Art Director: Ilya Kodintsev
Copywriter: Yuriy Mashkunov
Producer: Zarina Mukhametova
Client Service Director: Evgeniya Lyssenko
Account Director: Nataly Lutchenko
Director: Manu Coeman
DOP: Bjorn Charpentier
1st AD: Maria Khalpakhchi
Actors: Manshuk Aitmuhanbetova, Meruyert Dobrynina, Oleg Egaj
Executive Producer: Alexey Slobodskoy
Line Producer: Nadiya Balyant
Post production: Kinopost
Editor: Serger Shurupa
Sound design: Propeller
Published: July 2014
The campaign was created on behalf of the Mexican Brewing Industry, and it focuses on informing about the consequences of drinking alcohol in minors, as well as raising awareness of responsible use.
Advertising Agency: Circus, Mexico
Executive Creative Director: Seto Olivieri
Creative Directors: Alejandro Stea, Javier de la Fuente
Art Director: Andres Sautu
Designer: Emiliano Garcia
Copywriter: Juani Laborda
Account Excutive: Claudia de la Cabada
Agency Producer: Maia Liaudat
Production Company: The Maestros
Director: Rogelio Sikander
Director of Photography: Eduardo Martinez Solares
Art Director: Rodo Fernandez Siffredi
Executive Producers: Arturo Fincowzky, Gerardo Salas
Producer: Daniel de la Cruz
Post House: Gizmo
Sound: Antro Musica
When I was a kid, my sister and I would play a car game where we would hold our breath in the back of our parents’ minivan every time we went into a tunnel—and see who could hold it longer. Our faces would turn red, and then blue, as we hurtled toward the distant light—seeing if we could make it to the end without passing out.
As we got older, we would just pretend to hold our breath, but we’d still writhe around and grasp at our throats with our cheeks puffed out like Louis Armstrong. And we’d always make it, heroically, back into the sunlight.
Which brings us to this ad from Finland and agency Havas Worldwide, with a boy holding his breath longer and longer in each scene. We won’t spoil it, but the ending isn’t exactly the light at the end of the tunnel.
CREDITS
Agency: Havas Worldwide, Helsinki, Finland
Creative Director: Marko Vuorensola
Planner: Johanna Vuorensola
Art Director: Jon Gustavson
Copywriter: Marko Vuorinen
Account director: Nina Myllyharju
Project planner: Muusa Salminen
Communications Consultant: Laura Lyyvuo
Web Developer: Mika Niemi
Production Company: Studio Arkadena
Executive producer: Hana Kovic
Director: Mikko / Sauna International
Director’s Producer: Kojo Abban
DoP: Jure Verovsek
Editor: Simon Sedmak
1st AD: Sara Isa Djukanovic
Colorist: NuFrame/TeoRiznar
Line producer: Urska Vardijan
Set designer / Art director: Spela Kropusek
Stylist: Katja Hrobat
Make Up: Natasa Sevcnikar
Sound design: Silencio Helsinki
Music: Accu “Rock”
Digital production: Havas Worldwide Helsinki
It’s getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy.
The showdown: apple vs. pumpkin, and the best part of the tongue-in-cheek campaign is the rivalry it has created between “apple capital of the world” Wenatchee, Washington, and pumpkin festival home Caro, Michigan.
After all the fan votes are counted, one town will be crowned Blizzard Treat Capital of the World. The other will be wiped from the face of the earth, I imagine.
Enthusiastic residents of each town really shine in campaign videos, as they extol the virtues of apples or pumpkins. I want to party with that Mike Myers-esque long-haired Wenatchee dude in the purple cap who says he “can’t get enough apples” because “apples are just happy … happy fruit.” Damn straight, my man!
That said, a compelling case is also made by the kid who proclaims, “I grew a 707-pound pumpkin.”
All of these folks are clearly proud of their communities, but they’re also wink-wink self-aware and in on the joke. It’s all quite good-natured, and plays like both a spoof and a celebration of homespun Americana.
For the record, pumpkin’s currently leading with 62 percent of the vote. Go pick your side.
In an industry dominated by fear, cybersecurity company ESET wants to put the focus back on the fun and exciting things people can do with technology.
“In our space, the fear factor takes center stage too often” said Darren Stordahl, VP-marketing at ESET, referring to recent data breaches at Target and Home Depot, as well as the constant threat of malicious viruses and computer hackers targeting corporate and personal computers.
ESET competes with larger security software companies such as McAfee and Symantec and provides security solutions to more than 100 million users worldwide, including consumers, small businesses and enterprise customers.
That didn’t take long. A day after Apple unmasked its new products — two iPhones with larger screens and the Apple Watch — Samsung released a series of spots mocking its rival.
Six videos uploaded to the Samsung Mobile YouTube channel on Wednesday night star two men meant to represent Apple’s Genius Bar employees. The series, called “It Doesn’t Take a Genius,” attacks Apple’s new smartphones, its wearable device and even its Tuesday event live-stream (which functioned poorly), all without mentioning Apple by name.
The two tech giants have been locked in a lengthy legal battle over the innovation in their smartphones. In the most recent court case, Samsung U.S. Mobile CMO Todd Pendleton claimed that the company’s advertising allowed it to topple Apple as the largest smartphone-maker worldwide.
Marketing was never for the faint of heart. It requires the insight of a psychologist, the wit of a standup comedian, the stamina of an endurance athlete and a chameleon-like ability to adapt to never-ending business highs and lows.
But if you made the grade, you were rewarded by participating in an industry that attracted the best and brightest. More than that, marketing as a vocation was deeply satisfying because you knew that your work meant factories kept running and people kept getting paychecks.
Today, though, any casual observer can’t help but notice a downright dour mood among marketing folks despite media’s love affair with all things ad-tech. The praise heaped onto the coolest data plays or platform plays or mobile plays belie the fact that it’s anything but playtime for marketers.
To kick off France’s football season, Canal+ Sport created this witty spot featuring a lot of very talented athletic…cameramen. “Making sport better is our sport.” Love it.
Voici une série de photos en noir et blanc prises par le photographe Fan Ho durant les années 1950. L’artiste a réussi à capturer les instants du quotidien des habitants, dans un Hong Kong qui ressemblait plutôt à un village calme et pittoresque. Une série pleine de mystères entre ombres et lumières.
Walt Disney Co. and 21st Century Fox are in discussions to supply Sony with programming for its planned internet-based TV service, according to people familiar with the conversations.
Disney and Fox would join Viacom, which said yesterday it will provide 22 networks, the first time the media company, headed by Chairman Sumner Redstone, has made its shows available for a web-based service. The deal covers live and on-demand programming, Viacom and Sony said in a statement.
Sony’s service will debut with “major programmers,” according to yesterday’s statement. The company wouldn’t specify when, or identify potential partners. No deal with Disney or Fox is imminent, said the people, who asked not to be named because the talks are private.
Owens-Illinois, which makes glass containers for food, beverage, pharmaceuticals and other industries, is using a b-to-c-to-b strategy to raise awareness of glass as a packaging material.
This year, O-I is ramping up its “Glass Is Life” campaign with social media, online videos and events, working with agency partner Doremus, New York, to create an ongoing stream of content aimed at consumers, but ultimately designed to benefit its b-to-b audience of manufacturers.
The “Glass Is Life” campaign first launched in 2011 and shows the many reasons people love glass, from being environmentally friendly to offering better taste for products.
(TrendHunter.com) Decadent and high end food items are prevalent among this collection of the top September 2014 luxury ideas. From fashion designers to iconic champagne brands, names from various industries are…
(TrendHunter.com) Women looking to extend the quality and lifespan of their favorite pair of stilettos should invest in purchasing the Heels Above Stilettos high heel protectors. These nifty little plastic caps…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
