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Advertising Agency: Arun Shyamala Kumar Creative Consultancy, Bangalore, India
Creative Director / Copywriter: Arun Kumar R
Art Directors / Illustrators: Arun Kumar R, Radhesh Radhakrishnan
Photographer: Martin Prihoda
Retouching: Featherwax
The post Breakbounce by Arun Shyamala Kumar Creative Consultancy, Bangalore appeared first on desicreative.
We are a young, dynamic creative agency based in Cochin. We make superb designs while helping people, making friends, winning hearts and having fun! Our mission/obsession is to make you go “Wow!”
What made you start WowMakers?
Two reasons: To make lots of money, and to make it by doing what we love. We have one life; don’t waste it by living someone else’s dream.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Actually, most of our team members don’t have a degree in fine arts or design. Many of them weren’t even designers to start with! The fact that we’ve come this far speaks volumes for their raw talent and learning ability. That’s how we hire team members: their talent, attitude and willingness to learn.
How would you define the design style at WowMakers?
We enjoy experimenting with various styles.
What does WowMakers do which sets it apart?
It comes down to 3 things.
Our team- Our team is a mix of engineers and designers. That’s because mathematics is as vital to good design as aesthetics.
Our culture- Most companies tend to focus on what they do. But for us, how we do it is equally important. We have a great open culture where everyone can express their ideas. We live by the philosophy of “work hard, play hard”; the fun starts when the clients are not looking! We also like to do hobby projects, inspired by events happening around us.
Our way of doing business- We believe in relationships, not transactions. We are human, our clients are human, so we speak human. We avoid jargon wherever possible and try to know our clients better, know them as people. This helps us make good relationships and create designs that they love.
Do you think the advertising business in India is undergoing a change?
Definitely. More and more people are realizing the value of quality advertising and branding. The first impression matters. The most visible face of a company is it’s logo, and the impression people get from that logo will impact the company for better or worse.
Were there any particular Role Models for you when you grew up?
Richard Branson is one of our favourites. We love his crazy just-do-it attitude!
Who was the most influential personality on your career in Brand Building?
Steve Jobs. The man was a branding genius.
Is there any particular work that you have done which has helped build a brand?
Brand-building is our way of life. One of our best moments was when we created the logo for Startup Village.
How important is the focus on a great brand idea?
That shouldn’t be the sole focus; brainstorming, execution and client feedback are equally important. At the end of the day, the most important thing is to understand the problems faced by the client, and find a creative solution for it.
Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding agency?
We do all kinds of design from logos to brand identities, from print ads to web design, from animations to live videos and everything in between! Our core is branding but our mission is to become an all-round creative marketing agency.
What do you feel about the state of design in brand-building in India?
We often hear people say that design is struggling. We disagree: good design is more crucial than ever before. There is no such thing as a 100% unique product or service anymore. User experience and design are the differentiating factors here.
Any other Indian agencies you admire?
If we admire them, they’re competitors. We don’t want to give publicity to competitors 
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? Or advertising and brand building?
Always keep learning; stay up-to-date with the latest trends. Thanks to social media there are plenty of communities for aspiring creatives; be active, engage and contribute. Be passionate, and stay passionate. It’s the only way to grow.
Who would your design team like to take out for dinner?
Now it’s Sunny Leone 
What’s on the company iPod?
Currently playing: Metallica, “Nothing Else Matters”
Mac or PC?
Mac
WowMakers team
Vivek
Ralu
Nithin
Jithesh
Jaseem
The post Wow Makers : Agency Profile appeared first on desicreative.
Dads are awesome. If you had any doubt, the new #HowToDad campaign for Peanut Butter Cheerios will prove you wrong. To capitalize on the growing market of stay-at-home-dads and dad bloggers, General Mills Canada working with Tribal Worldwide Toronto sought to teach the world how to dad and sell the new Peanut Butter Cheerios along the way.
The 2 minute 13 second video spot is a great bit of copy writing and references The Godfather (horse in the bed), Star Wars (“I can’t believe he’s his father” “I know. That’s called a plot twist.”), dad jokes, and some killer steady cam shots that are unusual to see in a commercial. Tribal Worldwide chose actors that are relatable, going through the mundane task of getting the kids ready for school. They also chose to have more than the average 2.5 kids in this family allowing the dad to interact with younger kids as well as teenagers.
In addition to creating the 2 minute spot, they also created various 16 second spots that are pretty hysterical and a Tumblr page with the characteristic animated gifs the platform is known for.
I’m not a dad (note female sounding author name), but I would buy this cereal based on the creative to support dads and peanut butter. I love peanut butter. This may go down as one of my favorite ad campaigns of all time.
Also of note: Peanut Butter Cheerios introduced a new mascot in the squirrel. Do squirrels eat peanuts? And does anyone know if I can buy these in the US?
The post Tribal Worldwide Toronto Teaches #HowToDad appeared first on AdPulp.
A former president of CBS News, he helped steer the network through a $120 million libel suit by Gen. William C. Westmoreland.
His background, at the ad technology firm Criteo, is increasingly valuable as publications work to counter the downward march of rates for traditional online ads.
Após uma decepção amorosa, um homem encontra consolo – e amor – em sua própria mão direita, neste divertido filme que a Havas Worldwide de Istambul criou para a Durex. Tudo vai bem com o “casal” até o momento em que ele se apaixona novamente e percebe que uma mão nunca poderia substituir uma mulher de verdade.
Na descrição do YouTube, uma pequena explicação sobre o título do filme. Farewell Elizabeth faz um jogo com as palavras – EL, em turco, signifca mão e Elizabeth seria uma referência à masturbação.
Ficou, no mínimo, engraçado.
Post originalmente publicado no Brainstorm #9
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Cancer is scary. But the Canadian Cancer Society is looking to ease some of that fear, and raise some funds in the process, with the Fearless Challenge.
See the ‘Summer Cheerance’ videos at https://www.youtube.com/playlist?list=PLv_tG8yR7XJkXeHNYTalV6zx3w3fQFuZ4
To extend Honda’s annual Summer Clearance Sales Event, Honda is hosting Summer “Cheerance” events throughout this week. They will be spreading cheer to people across social media with funny videos, memes, GIFs and live events, with the ultimate cheer event being the Summer Clearance Sales Event.
Advertising Agency: RPA, USA
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