Powers Of Two Examines The Best Creative Teams

Of all the mistakes I’ve made in my advertising career, perhaps the biggest ones were not staying partners with two art directors with whom I had a great working relationship. One left an agency I was working at, the other I left behind for another agency. Because, as I’ve learned the hard way, a great […]

The post Powers Of Two Examines The Best Creative Teams appeared first on AdPulp.

YABI 1977: Happy umbrellas, 1

Creative Directors: Ibay Prieto, Maria Gaya
Copywriter: Ibay Prieto
Art Director: Maria Gaya
Published: August 2014

YABI 1977: Happy umbrellas, 2

Creative Directors: Ibay Prieto, Maria Gaya
Copywriter: Ibay Prieto
Art Director: Maria Gaya
Published: August 2014

YABI 1977: Happy umbrellas, 3

Creative Directors: Ibay Prieto, Maria Gaya
Copywriter: Ibay Prieto
Art Director: Maria Gaya
Published: August 2014

YABI 1977: Happy umbrellas, 4

Creative Directors: Ibay Prieto, Maria Gaya
Copywriter: Ibay Prieto
Art Director: Maria Gaya
Published: August 2014

YABI 1977: Happy umbrellas, 5

Creative Directors: Ibay Prieto, Maria Gaya
Copywriter: Ibay Prieto
Art Director: Maria Gaya
Published: August 2014

Fitzroy: Yorick

Advertising Agency: Fitzroy, Amsterdam, Netherlands

Fitzroy: Tessa

Advertising Agency: Fitzroy, Amsterdam, Netherlands

Fitzroy: Stephan

Advertising Agency: Fitzroy, Amsterdam, Netherlands

Withings: #NoMoreSnooze

Advertising Agency: 84.Paris, Paris, France
Executive Creative Directors: Olivier Bienaimé, Hervé Bienaimé
Account Executive: Nicolas Sarrail
Creative Technologist: Jean-Vincent Roger
Agency Producer: Sebastien Juzac
Copywriter: Julien Sipra
Production Company: Wanda, Bonhomme
Head of Production: Morgane Urbain, Helene Segol
Director: MaT
Digital Director: Emmanuel Cruellas
Developer: Kevin Boudot

Hormel Black Label: Driven By Bacon

see the work at http://drivenbybacon.com

The first-ever, custom built, bacon-fueled motorcycle, and its bacon-loving rider, left Austin, MN on Aug. 4, blazing a path across the States, where it arrives Aug. 29 for the International Bacon Film Festival in San Diego, CA.

Advertising Agency: BBDO, Minneapolis, USA
Director of Production: Debra Lustig
Copywriter: David Mackereth
Art Director: Allison Comes
Production Company: 8th Street
Director: Tony Franklin
EP/Line Producer: Steve DeVore
Editor: Nathaniel Schmidt

AAPC: Lion

Cancer kills faster.
August 29. The fight against tobacco abuse.

Advertising Agency: RARO! Propaganda, Brazil
Creative Director / Copywriter: Gustavo Grael
Art Director: Arthur Siscoutto
Illustrator: Matheus Fernandes
Published: August 2014

AAPC: Eagle

Cancer kills faster.
August 29. The fight against tobacco abuse.

Advertising Agency: RARO! Propaganda, Brazil
Creative Director / Copywriter: Gustavo Grael
Art Director: Arthur Siscoutto
Illustrator: Matheus Fernandes
Published: August 2014

AAPC: Shark

Cancer kills faster.
August 29. The fight against tobacco abuse.

Advertising Agency: RARO! Propaganda, Brazil
Creative Director / Copywriter: Gustavo Grael
Art Director: Arthur Siscoutto
Illustrator: Matheus Fernandes
Published: August 2014

Adidas China: This is me

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand’s core essence is all about being individual and expressing your originality, which is the opposite of China’s social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says.

Advertising Agency: TBWAShanghai, China
Group Creative Directors: Patrick Tom, Colin Lee
Creative Director: Kate McMullen
Art Directors: Patrick Tom, Kate McMullen, Kenny Huang
Copywriters: Kate McMullen, Sam San
Agency Producer: Ays Tan
Business Director: Catherine Talpey
Account Director: May Wu
Planner: Phyllis Yip
Director: Paul Geusebroek
Director of Photography: Daniel Bouquet
Production Company: SixToes
Executive Producers: Haydn Evans, Tony Tang
Producer: Sariyanti Sannie
Editor: Brian Ent
Audio Production: Audentity Music & Sound
Post Production: Technicolor Shanghai

Unesco: Testament, 1

Advertising Agency: Africa, Sao Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Paulo Coelho
Copywriter: Gustavo Costa
Art Directors: Rafael Gil, Paulo Filipe Souza
Account Director: Rosi Ferreira
Media Director: Luiz Fernando Vieira
Artbuyer: Carmen Castillo
Photographer: Steve Mccurry/Latinstock
Producers: Carla Lustosa, Edson Harada
Published: August 2014

Unesco: Testament, 2

Advertising Agency: Africa, Sao Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Paulo Coelho
Copywriter: Gustavo Costa
Art Directors: Rafael Gil, Paulo Filipe Souza
Account Director: Rosi Ferreira
Media Director: Luiz Fernando Vieira
Artbuyer: Carmen Castillo
Photographer: Steve Mccurry/Latinstock
Producers: Carla Lustosa, Edson Harada
Published: August 2014

Unesco: Testament, 3

Advertising Agency: Africa, Sao Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Sergio Gordilho, Paulo Coelho
Copywriter: Gustavo Costa
Art Directors: Rafael Gil, Paulo Filipe Souza
Account Director: Rosi Ferreira
Media Director: Luiz Fernando Vieira
Artbuyer: Carmen Castillo
Photographer: Steve Mccurry/Latinstock
Producers: Carla Lustosa, Edson Harada
Published: August 2014

Fundacion Seguros Caracas: Man

It’s not an accessory.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi, Florencio Ros
Art Director: Gina Strusi
Copywriter: Florencio Ros
Photographer: Fran Beaufrand

Fundacion Seguros Caracas: Woman

It’s not an accessory.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi, Florencio Ros
Art Director: Gina Strusi
Copywriter: Florencio Ros
Photographer: Fran Beaufrand