Pepsi Max calls on fans to take part in Kelly Rowland video

Pepsi Max has released a new competition to allow fans to be part of a video for singer Kelly Rowland’s latest track, ‘The Game’.

Move Over Google, Hyundai Cars Now Drive Themselves

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In a really awesome display of its automated “Smart Caring” driving technology, Hyundai set up a scenario in which stunt drivers leave their vehicles while they are moving allowing the Hyundai’s to drive themselves. It’s a pretty awesome display of the car’s technology.

And all along, we thought it was Google perfecting the driverless car. Of course, this is a closed-course stunt and the cars don’t seem to be moving very fast but they do stay in their own lane and they do stop automatically when the stunt truck in front of them stops.

Little Dragon – Pretty Girls

Le réalisateur Nabil Elderkin vient de réaliser le clip du groupe Little Dragon pour leur titre « Pretty Girls ». Un défilé de femmes apprêtées qui se donnent du mal pour plaire aux hommes. Quand une femme-zombie débarque, elle devient la favorite. Le tout sur une production d’Ivan Harerra.

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Forgotify reúne músicas que nunca foram tocadas no Spotify

Imagine que no Spotify – que chegou recentemente ao Brasil – há pelo menos 4 milhões de músicas que nunca foram tocadas, nem mesmo uma vez. Isso corresponde a 20% do acervo do serviço, artistas e canções que permanecem esquecidos. Para mudar isso, um grupo de desenvolvedores resolveu lançar o Forgotify, um site que promete mudar essa história e ajudar alguns músicos a se tornarem conhecidos… ou pelo menos impedir que seu trabalho de gravação tenha sido em vão.

Para quem curte explorar as possibilidades musicais, é um verdadeiro tesouro a ser explorado e descoberto.

Basta acessar o site e dar o play. Você nunca sabe o que poderá encontrar.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Revealed! Why Men Are 'Less Developed' Than Women

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Spanish football (soccer) lifestyle magazine Libero has the answer to why it appears men are so, well, less developed than men. The answer? The live for the World Cup and they only “grow” once every 4 years when the World Cup makes its global appearance.

Created by LOLA, the video gives all the expected scenarios in which men just can’t seem to live up to their female counterparts. It’s sort of like all those Super Bowl beer commercials than make men look like bumbling idiots.

Zador Identity

Voici l’identité de la marque Zador, fabricant de savons naturels faits à la main. La famille de savon Zador contient des ingrédients exclusivement naturels et existe dans 7 parfums différents (cacao, lavande, fleurs de cerisier, vigne rouge…). Une belle découverte photographiée par Balázs Glodi.

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Social-Analytics Firms Churn Out World Cup Visuals


Three weeks into the world’s most famous football tournament, you’d be forgiven for thinking those charts, maps and infographics you’ve been seeing everywhere were some kind of symptom of your World Cup fever.

They are actually the result of a strategy shift by marketing teams in the social-media-measurement space, which have been investing more heavily in designers and content that can show off their products in a visual way.

The result is an explosion of infographics, maps, charts and interactive visualizations that comes even as some publishers are growing weary of visualization pitches from marketers.

Continue reading at AdAge.com

Landing Strip Photography – This Airport Runways Photo Series is Surprisingly Mesmerizing (GALLERY)

(TrendHunter.com) There is something oddly soothing about airport runways because they seem to either always be the starting point or ending point to your return to or departure from home.

You may have never given…

Asynchronous Triggered Email

Category: Up Your Game
Summary: The idea is that rather than blast out an email to a targeted list (the spray and pray approach) that consumer behavior drives email dispatch. So rather than send a million emails on Tuesday morning, you deliver the same million emails one-by-one over the course of a month.

Chris Froome becomes first cyclist to ride under the sea

Chris Froome became the first person to cycle through the Eurotunnel from Folkestone to Calais, for a film to coincide with the UK leg of the race finishing today on The Mall in London.

A New Scottish Enlightenment

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In this counterfactual speculation, a new Scotland is formed following a Yes vote in 1979?s Referendum for Independence.

The New Scottish Government creates a Sovereign Wealth Fund from oil revenues and enacts a number of bold laws with a generational perspective. These enable the citizens to achieve their own energy and economic independence continue

In a Sea of Go-Girl Advertising, P&G's 'Like a Girl' Hits Hardest


It’s a good thing women are stronger than marketers would have us believe.

Judging by recent efforts from marketers to empower women, it’s a wonder that the U.S. and similar countries can function at all. If those ads are any guide, girls and women are such a collective mass of insecurities, self-loathing and psychological wounds, I’m not sure how they make it out of the door in the morning.

The answer probably has something to do with the basic resilience of the human spirit, but that’s neither here nor there.

Continue reading at AdAge.com

Ulta Beauty Retail Chain Names Mullen Agency of Record


Mullen has landed the Ulta Beauty account.

The beauty retailer and salon chain has selected the shop, part of Interpublic Group, as its agency of record after a review. The account will be handled out of Mullen’s Winston-Salem, N.C. offices with support coming from

Boston.

Continue reading at AdAge.com

Three prints spoof apology letter to hapless holiday-less consumers

Mobile phone network Three has released a spoof apology letter to consumers who are not on holiday, taking responsibility for the deluge of sunsets, pictures of plane wings and cocktails turning up in people’s social media feeds.

Digital democracy creation: how the marketing industry made its voice heard

Senior figures from marketing, advertising, public service and the technology sector gathered together to debate how digital could be harnessed by Parliament to engage the public.

Carla Buzasi leaves HuffPo UK for WGSN

Huffington Post UK’s founding editor-in-chief, Carla Buzasi, is leaving the site three years after its launch to take on a new global role at Top Right Group’s fashion portal WGSN.

From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming

From full beards to mutton chops, pencil moustaches to pompadours, the handlebar to the goatee, Gillette’s ‘100 years of hair’ ad has it all.

Commercial leader Neil Jones exits Johnston Press

Johnston Press is on the hunt for a new commercial leader following the exit of Neil Jones after two years.

Global hires DMGT's Ian Hanson as COO

Global Radio has appointed Daily Mail & General Trust’s Ian Hanson to the newly created post of chief operating officer, in response to the ongoing growth of the media and entertainment group.

Wonderful Prism by Verena Michelitsch

Le projet de Verena Michelitsch et Tobias Van Schneider consiste à empiler et disposer les matériaux de façon à composer ces formes cristallines, avec par exemple du papier, plastique, miroir et le plexiglas. Le pastel, les tons de crème glacée sont accentués grâce à l’effet fantastique de chacune de ces formes.

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