Float – The Water Therapy Product

Float est un produit utilisé pour vivre une expérience relaxante et unique dans l’eau. Pendant des siècles, les Islandais ont apprécié les propriétés curatives de l’eau, contre le stress et pour l’amélioration du bien-être général. Float ajoute une nouvelle dimension à l’expérience de l’eau, une détente et un bonheur total.

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UK ad forecast raised after strong Q1 for radio and TV

The Advertising Association has revised its annual forecast for the UK ad market upwards on the back of strong TV and radio advertising in Q1 2014, in the latest AA/Warc Expenditure Report.

Behind the scenes: Imperial War Museum's touching WWI ad

Did you know that the first Imperial War Museum (IWM) was founded in 1917, while the First World War was still being fought?

M&S blames new website as non-food sales fall again

Marks & Spencer has announced an 8% drop in quarterly online sales, a decline it attributes to the impact of “settling in of the new .com site”, a lack of promotional activity and an “increased focus on margin”.

Warburtons rebrands to 'Warbeartons' in Paddington Bear movie tie-up

Warburtons is to change the branding on its products for the first time in its 138-year history, as part of a campaign ahead of the launch of the first Paddington Bear movie.

Guardian News & Media reduces losses by 27% to £19.4m

Guardian News & Media, publisher of The Guardian, The Observer and Guardian.com, has reported underlying losses of £19.4 million for the 12 months ending 30 March 2014, and ongoing growth in digital revenues.

Top 10 skills for young creative talent: The Mad Men era of on-the-job learning is long gone

As the #CreateUK campaign kicks off to celebrate the best of the UK’s creative industries, Sion Scott-Wilson, head of creative advertising at Falmouth University, explains how we need to nurture and prepare young talent.

Dove – patches – (2014) 4:00 (USA)

Dove - patches - (2014) 4:00 (USA)

Dove are back, reminding us that real beauty comes from the inside. This time they did a clinical trial, and had women wear “beauty patches” for two weeks, as test subjects for this presumably new product.

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Samsung Tunisia – Backup Memory – (2014) 3:00 (Tunisia)

Samsung Tunisia - Backup Memory - (2014) 3:00 (Tunisia)

3SG/BBDO Tunisia have created this app for Samsung Tunisia in collaboration with Tunisian Alzheimer Association, enlisting the skills of geriatricians and phone technicians to help patients and make life a little easier for all.

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Digital Doesn’t Matter (and other advertising heresies) out in paperback now.

Will you look at that Åsk Wäppling is now listed as an author on Amazon…

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Samsung Galaxy S5: #UnderwaterSelfie

Samsung proves water resistance of the Galaxy S5 with guerilla stunt. Smart diving: Samsung is sending unsuspecting Swiss on a dive into the depths of Lake Zurich – and at the same time is propelling the success of its new Galaxy S5. Following the phenomenal sales launch of the Galaxy S5, Samsung is now taking its marketing in Switzerland a step further. The viral #underwater selfie developed by the Zurich communications agency Serranetga has been making waves on the social web since last Thursday. The video shows unsuspecting pedestrians strolling along Lake Zurich who get a wet surprise. As they walk along enjoying the sunshine, a diver unexpectedly emerges from the water – in his hand, a ringing Galaxy S5. “It’s for you…” In order to keep the smartphone, the pedestrian has to show that he or she is just as water-resistant as the new Galaxy S5 by daring to jump into the ice-cold water of Lake Zurich – in front of everyone and filmed on five hidden cameras. The viral #UnderwaterSelfie is part of the “Samsung First Touch” Swiss launch campaign, developed by the Serranetga agency.

Advertising Agency: Serranetga, Zurich, Switzerland
Creative Director: Florian Beck
Director: Mitch Bekk
Copywriter: Leoni Klump
Illustrator: Julia Miller
Consulting: Nicolas Hostettler
Managing Director: Maurizio Rugghia
Camera/Sound: Cheese & Chocolate Film SA
Published: July 2014

Ocean State Job Lot: Eskimo

Advertising Agency: MMB, USA
Creative Directors: Jerry Cronin, Jamie Mambro, Fred Bertino
Art Director: Steve Cady
Copywriter: Ilan Frankel
Agency Broadcast Producer: Jamie P. Mambro
Chief Marketing Officer: Liz Vanzura
Account Exec: Stephen Masterson
Production Company: Element Productions
Production Company Producer: Kayellen Moran
Director: Marc Colluci
Post Pro. / Edit House: ZERO vfx
Editor: Paul Bertino
Music House: Killer Tracks
Talent/VO: Dylan Schwartz
Recording Studio: Rumblestrip
Cinematographer: Joe Meade
Visual Effects Co: Zero VFX / Element Productions
Animator: Jaime Fortuno-Lavin
Audio Engineer: Dylan Schwartz
Colorist: Chris Santo

Ocean State Job Lot: Beach

Advertising Agency: MMB, USA
Creative Directors: Jerry Cronin, Jamie Mambro, Fred Bertino
Art Director: Steve Cady
Copywriter: Ilan Frankel
Agency Broadcast Producer: Jamie P. Mambro
Chief Marketing Officer: Liz Vanzura
Account Exec: Stephen Masterson
Production Company: Element Productions
Production Company Producer: Kayellen Moran
Director: Marc Colluci
Post Pro. / Edit House: ZERO vfx
Editor: Paul Bertino
Music House: Killer Tracks
Talent/VO: Dylan Schwartz
Recording Studio: Rumblestrip
Cinematographer: Joe Meade
Visual Effects Co: Zero VFX / Element Productions
Animator: Jaime Fortuno-Lavin
Audio Engineer: Dylan Schwartz
Colorist: Chris Santo

Miniature Food Dioramas (UPDATE) – William Kass Plays with Food to Create Sculptural Landscapes (GALLERY)

(TrendHunter.com) Entitled “Minimize – Food”, this photo series by artist William Kass showcases sculptural scenes that are made using one’s favourite snacks.

The Brazilian artist uses fruits,…

Nike: Make every yard count

Advertising Agency: JWT, India
National Creative Director / Film Director: Senthil Kumar
Copywriter: Dhruv Warrior
Digital Manager: Shri Pendakur
Client Servicing Director: Anil Nair
Account Director: Karthik Katti

New Amsterdam Vodka: Anthem

Advertising Agency: MUH-TAY-ZIK | HOF-FER, San Francisco, USA
Executive Creative Director: John Matejczyk?
Director of Strategy: Matt Hofherr
Executive Producer: Michelle Spear
Producer: Jake Grand
Creative Director / Art Director: Diko Daghlian
Associate Creative Director / Copywriter: Josh Bogdan
Account supervisor: Carolina Cruz-Letelier
Production: Partizan
Director: Nima Nourizadeh?
DP: Ken Seng?
Executive producers: Shelia Stepanek, Lori Stonebraker
Line producer: Richard Weager
Editorial: Arcade Edit
Editor: Kim Bica?
Assistant editor: Dean Miyahira
Producers: Ali Reed, Jonlyn Williams
Colorist: CO3?
Colorist: Sean Coleman
Music: Crown & M.O.B.
Label: Fasho Records
Graphics: MK12
Finishing: Brickyard VFX
VFX lead artist: Patrick Poulatain
VFX artists: Mandy Sorenson, Chris Sonia?
CG artist: David Blumenfeld
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Photographer: Mark Hunter / Cobrasnake

New Amsterdam Vodka: All rise

Advertising Agency: MUH-TAY-ZIK | HOF-FER, San Francisco, USA
Executive Creative Director: John Matejczyk?
Director of Strategy: Matt Hofherr
Executive Producer: Michelle Spear
Producer: Jake Grand
Creative Director / Art Director: Diko Daghlian
Associate Creative Director / Copywriter: Josh Bogdan
Account supervisor: Carolina Cruz-Letelier
Production: Partizan
Director: Nima Nourizadeh?
DP: Ken Seng?
Executive producers: Shelia Stepanek, Lori Stonebraker
Line producer: Richard Weager
Editorial: Arcade Edit
Editor: Kim Bica?
Assistant editor: Dean Miyahira
Producers: Ali Reed, Jonlyn Williams
Colorist: CO3?
Colorist: Sean Coleman
Music: Crown & M.O.B.
Label: Fasho Records
Graphics: MK12
Finishing: Brickyard VFX
VFX lead artist: Patrick Poulatain
VFX artists: Mandy Sorenson, Chris Sonia?
CG artist: David Blumenfeld
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Photographer: Mark Hunter / Cobrasnake

M&M’s: Conveyor

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Copywriter: Talon Gustafson
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan
Production/post/VFX Houses: Framstore
Director: David Hulin
Senior Producer: Nick Fraser
VFX/CG Supervisor / Lighting Lead: James Dick
Animation Lead: Will Frazier
Animation: Nico Cappuccio
Compositing Lead: Corinna Wilson
Edit House: PS260
Editor: JJ Lask
Assistant Editor / Offline GFX: Matt Posey
Senior Producer: Laura Lamb Patterson
Final Mix/Sound Design: Heard City

Samsung Tunisia / Tunisian Alzheimer Association: Backup memory

Advertising Agency: 3SG BBDO, Tunis, Tunisia
Creative Director: Jean-Louis Rerat
Associate Creative Director / Art Director: Yassine Boughaba
Published: June 2014

Axe: La Donna

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Luigi Ghidotti, Ricardo Armentano
Copywriter: Santiago Martino Davis
Art Director: Leandro Mosca
Client Services Director: Vanina Rudaeff
Planning Director: Marina Pen
Group of Brands Director: Javier Passerieu
Account Supervisor: Francisco Odriozola
Head of Tv Department: Roberto Carsillo
Agency Producer: Jose Silva
Account Executives: Maria Paz Fonseca, Carolina Brancos
Planner: Matias Asencio
Director: Juan Cabral
Executive Producer: Flora Fernandez Marengo / Lab House
Executive Producer: Stephen Johnson / Mjz