Hasta La Creative!

Esqueça a sisudez, a cara fechada e a seriedade desses jogadores. Fora de campo, a seleção da Alemanha parece ter se divertido bastante. Comemorando a marca de quase um mês em terras brasileiras, a página oficial do time alemão, DFB-Team, postou um vídeo mostrando os jogadores alimentando macaquinhos, interagindo com indígenas, fazendo exercícios na praia e tirando sarro como podem.

//

Como se as imagens não pudessem impactar os brasileiros o suficiente, o vídeo ainda é embalado ao batuque de ‘Tieta’, dando um pouco mais de leveza ao retrato da temporada que os jogadores estão passando no país.

Assim como já comentaram nas mídias sociais, se não ganhar a Copa do Mundo, a Alemanha já arrematou o título na Copa das Mídias Sociais – o vídeo já tem mais de 10 mil curtidas, milhares de compartilhamentos e centenas de comentários.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Print
Fewikwik

Advertising Agency:Ogilvy & Mather, Mumbai, India
National Creative Director:Abhijit Avasthi, Rajiv Rao
Executive Creative Director:Harshad Rajadhyaksha, Kainaz Karmakar
Art Director:Harshik Suraiya
Copywriter:Geetanjali Jaiswal
Creative Group Head:Harshik Suraiya
Business Director:Vivek Verma
Illustrator:Vishakha Modak

(TrendHunter.com) Vancouver-based artist Fiona Tang has created large-scale charcoal drawing murals of animals that look incredibly real. She not only uses charcoal, but pastel and acrylic on paper that at first…

O mundo está repleto de leis bizarras, algumas mais do que as outras. A fotógrafa Olivia Locher resolveu revelar algumas delas, aplicadas nos Estados Unidos, na série fotográfica I Fought the Law, onde ilustra o que os textos dizem na prática. E não são aquelas coisinhas que fizeram sentido um dia e hoje não se aplicam mais, mas verdadeiras pérolas do absurdo.

No Alabama, por exemplo, é proibido carregar sorvete no seu bolso de trás. De verdade, essa dá margem para muitas piadas… Tem também aquela do Kansas, que proíbe o vinho de ser servido em xícaras de chá. Ou ainda aquela que declara que, no Wisconsin, é proibido servir torta de maçã sem queijo em restaurantes públicos.

Fico me perguntando como seria essa série no Brasil…

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

So Greenpeace is out with with an emotionally powerful ad that takes issues with a deal Shell and Lego signed to sell the toy maker’s products at gas stations in 26 countries. The ad centers on Shell’s Arctic drilling and focuses on the harm an oil spill could have on the environment.

The deal, signed in 2012, is similar to the deal the two had from the 1960’s up to the 1990’s. The ad, entitled Everything is NOT Awesome, urges people to tell Lego to end its partnership with Shell.

Backed by the Lego movie song, Everything is Awesome, the two minute ad portrays an idyllic setting in which Lego characters inhabit the Arctic in peaceful bliss. We are then presented with a neighboring Shell drilling operation…and an oil spill which quickly turns the idyllic setting black. The ad closes with “Shell is polluting our kids’ imaginations” and urges viewers to sign a petition.

Obviously, no one wants an oil spill but here’s why the partnership between Shell and Lego is a good thing and should continue. If the partnership did end, it would have zero effect on the business Shell does. If they want to drill, they’re going to drill, regardless of any sort of partnership they have with Lego.

If the partnership ends, the association, if any, between Shell and Lego will end. Kids will no longer associate stopping at a Shell station with getting Lego toys. That’s a good thing, right? On it’s own, sure. But what happens when those kids grow up, begin to see the world around them and notice the effect companies have on the environment?

If they have a strong and positive association between Shell and Lego — because they received Lego items every time the went to a Shell station — then if and when there is a Shell oil spill in their adult life, that association will be tarnished, they will be angry and they will be far more likely to take offense and act.

Sure, any adult is going to be angered by any oil spill but when such an action crushes a cherished childhood memory, the reaction is likely to be far more intense. And that anger will be directed at Shell, not Lego because it would be Shell that screwed up, not Lego.

In the end, Lego partnering with Shell would actually build a huge sleeper cell of would-be activists who would have the strongest form of motivation to take action: a crushed childhood memory.

And this is why Greenpeace should actually be FOR a partnership between Lego and Shell

Le studio hollandais Mecanoo a pensé le projet architectural « Noble Quran Oasis » pour la ville de Médine en Arabie Saoudite avec une structure qui s’inspire des anciennes villes arabes et d’un mouvement calligraphique dans lequel les passants peuvent flâner. Une expérience visuelle encore en compétition.

(TrendHunter.com) Wearable Clothing by Urban Research that is like that perfectly happy medium between trying on clothes in real life and trying them on virtually, since the experience gives you a bit of both. The…

Facebook takes its no-nudity policy very seriously—so seriously that one mom found herself banned from the network for 24 hours after posting what she thought was an innocent remake of Coppertone’s original tan-line-revealing ad from the 1950s.

During a trip to the beach, North Carolina photographer Jill White took a snapshot of her 2-year-old daughter’s back—including, true to the sunscreen brand’s famous imagery, a naked part of her daughter’s butt—while one of her daughter’s friend’s played the part of swimsuit-yanking cocker spaniel.

When White shared the shot on Coppertone’s Facebook page, some commenters complained, and Facebook asked White to delete the photo or limit its viewing by applying stricter privacy settings. After she ignored the request, she was locked out for a day.

Facebook says it didn’t find White’s image to be pornographic. But it’s far from the social media site’s first flap over censorship, especially related to mothers and their offspring. After years of struggling to consistently police breastfeeding photos, Facebook just last month began allowing exposed female nipples in breastfeeding photos (and even that got off to a rough start).

Once Facebook let White back on, she reposted the shot—covering the offending bare-ass bit with a puckered emoji (+1 to mom, for the sass). Looking at the censored version of the image, it is difficult to imagine the uncensored one being anything but harmless. Yet Coppertone has been making its own imagery more demure in recent decades, though it still sparks debate about whether the branding is inappropriate—and if so, why.

Regardless, it’s pretty clear that it’s natural to err on the side of protecting children. It’s also natural for a mother to bristle at the implication she is somehow not protecting her child, especially when the notion seems irrational. But mostly, it’s natural for Facebook to err on the side of trying to cover its own ass.

Ed McCabe wrote ads, he sold things.

Employing a hilarious approach to promoting its phone service in 16 other countries at no added cost, UK-based Three is out with a Wieden + Kennedy-created commercial in which a spokesman apologizes for “holiday spam.”

And we’re all familiar with “holiday spam.” All those pictures of sunsets, cocktails, mini monuments, beach feet, street food, #nofilter, hot dog legs and, yes, the plane wing. Shooting those photos feels great at the time of the shot. But when you’re Instagram feed is full of them, it gets a bit tedious after a while. And yes, we know we are very guilty of the practice as well!

But the fact that we all engage in this behavior is why we think this ad will resonate so well with people.