Jul
09
Ritz returns to UK TV screens after 30-year hiatus
Posted in: UncategorizedRitz Crackers is returning to the UK’s TV screens for the first time in 30 years with a £3m marketing campaign promoting its new Ritz Breaks product.
Jul
09
Reflections From Above
Posted in: UncategorizedLa photographe new-yorkaise Donna Dotan a centré son travail sur les jeux de reflets et de lumières sur les différents buildings de la ville avec cette série Reflections From Above. Des images jouant avec talent sur la symétrie et donnant une nouvelle vision de la Grande Pomme.
Jul
09
Tiffany & Co Begins Global Media Agency Review
Posted in: Uncategorized
Luxury jewelry retailer Tiffany & Co. has begun a global media agency review.
The company has sent agencies a document requesting information and an introduction describing the goals of the pitch, according to people familiar with the effort. Those include increasing media innovation and collaboration, as well as identifying financial and operational efficiencies. Global media spending is over $100 million, it added.
Tiffany currently works with a handful of media shops around the world, so the pitch is likely an effort to consolidate those relationships.
Jul
09
As Refinery29 Expands Focus, Former NBC Universal Exec Zalaznick Takes Advisory Role
Posted in: Uncategorized
Former NBC Universal executive Lauren Zalaznick has joined fashion and style website Refinery29 as a strategic adviser as the site aims to continue an expansion into a lifestyle site aimed at millennial women. The company is expected to announce Ms. Zalaznick’s appointment on Wednesday.
In the part-time consulting role, Ms. Zalaznick, who was an architect of the Bravo Network, will help the site’s founders develop strategies around producing a wider range of content and doing more of it with video. Refinery29 last year raised $20 million, part of which was earmarked to create more video.
“I’m going to help find ways to take the type of Refinery29 content that already connects with their audience to a more entertainment focus around style, fashion and pop culture,” Ms. Zalaznick said.
Jul
09
DLKW Lowe picks up Calor Gas ad account
Posted in: UncategorizedDLKW Lowe has picked up the £3.5 million advertising account for the bottled gas business Calor Gas following a competitive pitch.
Jul
09
Bonhams appoints Contagious London ahead of contemporary art push
Posted in: UncategorizedBonhams, the auction house, has appointed Contagious London to help it become a bigger name in contemporary art sales.
Jul
09
Arena lands Flight Centre's media business
Posted in: UncategorizedHavas Media Group’s Arena has been awarded Flight Centre’s media planning and buying account, previously handled by IPG’s Initiative.
Jul
09
Yahoo! Japan: Hand on search
Posted in: Uncategorized
Promo, Direct Marketing, Design
Yahoo
We took on the challenge of designing the search system of the future. To create the search system of the future everyone can benefit from by adding the idea of human touch, rather than just outright devotion to interactivity.
We created a new design that entails giving form to one’s curiosity, right in front of them.
A future where things are spoken as words then materialize right in front of you.
Going beyond just seeing and listening, to actually adding the sense of touch to search. This is our Hands On Search system.
We gave meaning to simple 3D printing through the power of ideas. First, in order to get the children of the schools for the blind to use the innovation, we designed the machines according to the children’s physical characteristics.
Yahoo! released Hands On Search as an open source application. The Japanese government, through the Ministry of Education, then agreed to provide funds to convert the project’s 3D data into study material. This innovation, thus, is now an educational one, going from a single service to a vital piece of social infrastructure.
Support results are as follows.
*3D database now contains over 100,000 entries
*More than ?1 billion in publicity in Japan; large worldwide exposure
*According to research, 92% of people engaged with this project have increased loyalty to Yahoo! JAPAN.
Advertising Agency:Hakuhodo Kettle, Tokyo, Japan
Creative Director:Kazuaki Hashida, Kyosuke Taniguchi
Planner:Shota Hatanaka, Chiharu Shimizu, Yusuke Tominaga
Technical Director:Saqoosha
3d Printing Director:Takayuki Kitai
Art Director:Yuichi Takatani
Designer:Kenjiro Nakayama
Design Engineer:You Tanaka
Developer:Kenji Mori, Yuka Hatae, Kiki Hasegawa
System Engineer:Takanobu Izukawa
Sound Designer:Masashi Ohashi
Producer:Kenichi Seki, Keitaro Kamijo, Kojiro Matsumoto
Movie Director:Hiroshi Kondo
Movie Producer:Toshiyuki Takei
Cinematographer:Ryosuke Toyama, Takahide Uchibori
Jul
09
String Prototype Cube by Numen
Posted in: UncategorizedLe studio de design Numen/For Use a imaginé avec ce String Protoype un cube gonflable géant proposant une jungle de câbles tirés dans toutes les directions permettant ainsi de naviguer selon sa volonté dans un lieu qui parait éloigné de la réalité. Encore en développement, ce projet est déjà testé dans les environs de Vienne.
Jul
09
Sensually Quirky Photography – Annelie Vandendael Creates Femininely Mysterious Images (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The work of Annelie Vandendael is as feminine and sensual as it is quirky and abstract. By combining such qualities into a cohesive and impressive portfolio, the photographer manages to capture…
Jul
09
Target Turns To Cause Marketing for Back-to-School Season
Posted in: Uncategorized
Target is looking to a cause-related campaign to kick off the back-to-school season and boost awareness of its Up & Up brand.
The retailer will give one Up & Up brand school-supply product to a student in need for each Up & Up school supply purchased between July 13 and August 2. Ultimately, Target hopes to donate $25 million worth of supplies to the Kids In Need Foundation — a goal it will be tracking and updating consumers on throughout the campaign.
This is the first time Target has tied a cause campaign to back-to-school, said Jenna Reck, a Target spokeswoman. She also noted that if Target hits the $25 million mark it will be the single largest donation the retailer has ever made. The campaign was inspired by Yoobi, a new school-supplies brand exclusive to Target. That brand has a “One for You, One for Me” mission and also works with the Kids In Need Foundation.
Jul
09
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Posted in: UncategorizedAs Justin King officially leaves Sainsbury’s, Marketing recaps some of the video highlights of his time at the retailer.
Jul
09
Brands make the most of Germany's dramatic victory over Brazil
Posted in: UncategorizedTesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany’s 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.
Jul
09
Singapore anti-gambling ad slammed on Twitter after picking a winner
Posted in: UncategorizedA campaign by the Singapore National Council On Problem Gambling hit a snag last night after Germany’s routing of Brazil.
Jul
09
Now I See
Posted in: UncategorizedLe photographe Philip Bloom nous propose avec cette vidéo « Now I See » de découvrir une vidéo de test d’une grande qualité sur le boitier hybride Sony A7s et sa capacité à capturer de belles images en très basse luminosité. De belles images de Brighton à découvrir dans la suite.
Jul
09
Guardian plotting English language launch in India
Posted in: UncategorizedThe Guardian’s open, digital journalism has plenty more room for growth, including plans to launch in India, according to deputy chief executive David Pemsel – just don’t mention GQ’s Michael Wolff.
Jul
09
Guardian's commercial leader on adapting to the changing face of ROI
Posted in: UncategorizedThere is an increasing need to show a direct correlation between a piece of marketing activity and sales, and media companies like The Guardian are adapting to it, says its commercial director, Nick Hewat.
Jul
09
Nike calls time on 13-year Manchester United kit deal
Posted in: UncategorizedNike has revealed it is to end its 13-year kit deal with Manchester United, after claiming the partnership no longer represents “good value” for the company’s shareholders.
Jul
09
Agencies go head to head for 'honour killings' campaign
Posted in: UncategorizedCosmopolitan magazine is pitting Adam & Eve/DDB, Leo Burnett and Creature London against each other as part of a competition to create an emotive awareness campaign around “honour killings”.
Jul
09
National Trust launches debut TV campaign
Posted in: UncategorizedThe National Trust has brought its ’50 things to do before you’re 11¾’ campaign to TV, the first television ad in the organisation’s history.
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