Geddit? Habit??! Nun’s habit? Anyone?
Oh, never mind.
This cute-ish spot features a very guilt-ridden nun who had no idea the washing machine was so dirty. Thanks to Tide Washing Machine Cleaner, now she does.
WSJ announced that American Apparel Names New Board in Step to Resolve Leadership Crisis, the crisis being that Dov Charney’s sexist and abusive ways have finally caught up to him.
*RING* *RING*
Kidsleepy: Hey yo, s’up?
Dabitch: Hey shawty, I got somthin’ for you.
Kidsleepy: Aight.
Dabitch: Check the inbox. We got a fresh track by dis ad dude, called Brutha Ray, yo.
Atlanta-based breensmith forgoes the usual scared, cold and shaking abused animal imagery and likens homeless animals to homeless people, in this campaign for Friends of Animals.
Too many of us our busy trying to document our experiences for social media rather than having an authentic experience.
Authentic as in, “without the aid of that stupid appendage called your mobile phone.”
The Dog meme inspired ad campaign in Stockholm which touted the virtues of getting a monthly pass with the Shibu dogs familiar bad grammar “wow, such cheap” was reported to the Swedish Reklamombudsman (RO) for being racist.
A Japanese man living in Stockholm, who filed the complaint, stated that the campaign gave a stereotypical view of Japanese people, it was offensive and racist.
The Radio 538 ad campaign that nods to porn has caused such upset in some areas of the Netherlands that INDIE Amsterdam has changed their front page to make it abundantly clear they had nothing to do with this ad campaign. Roughly translated their statement reads:
A while back, Swedish Creative (Art) Director Kenneth Pilo of Pilo Bold Me showed off his case study of the long-running catfood campaign to save the tigers he helped create in Sweden. The brand Lantmännen Doggy & Tetra Pak donated a chunk of the income from you buying their cat food to help save the tigers via the WWF. But better still, cats could become a tigers sponsor, adopting a tiger and promising to donate to them every month.
(TrendHunter.com) Edgy model Elisa Sednaoui is decked out as a modern-day goth girl for the Spring/Summer 2014 issue of hipster magazine Lurve. The editorial focused on reviving goth culture of the 90s for 2014….
A self-described “avowedly non-partisan” digital political firm has a controversial patent for voter targeting, a new CEO — and clients that are fighting against Obamacare even as other clients seek to implement it.
Audience Partners already is touting its voter-targeting ad system as “patented,” and even is running Facebook ads to promote the news of the government seal-of-approval, obtained last month.
The patent, awarded in June, essentially covers ad targeting based on voter records enhanced with demographic and behavioral data. Several other companies serving political and advocacy advertisers also use voter data along with other information to target online ads, emails, mobile communications — even set-top box tv ads — to people.
While he may be best known for his role in feature films and TV series “Maverick” and “The Rockford Files,” actor James Garner and who died Saturday evening at 86, was also a popular face in advertising.
Starting his career with TV commercials in the 1950s, Mr. Garner soon landed roles on the small screen and caught his big break as Maverick’s Bret Maverick for which he played from 1957-1960 and later going on to play detective Jim Rockford in the popular TV series.
But he will also be remembered for his amazing chemistry with actress Mariette Hartley in Polaroid commericals from the late 1970s and 1980s.
As of late 2013, there were two blogs being created every second. As if this weren’t overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the internet. While there is no doubt that viral content is this digital generation’s claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google’s dizzying deluge of updates.
Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen — hefty and healthy chunks of information that are valuable, insightful, and most importantly, helpful to consumers. So, as you dedicate your budget and time to getting your own version of the 15 minutes of viral-video fame, set aside ample time and effort in polishing your brand’s sustainable content stream. Here’s a quick checklist on how to create evergreen content.
1. Relevance means revenue. Make an assessment of your current and incoming blogs. Are they structured to make sense in terms of solving a certain problem or overcoming a challenge with the aid of your product or service? Do content creators consider how the blogs will fare a year or so from their conception? Will these blogs or tutorials help build a favorable positioning in the minds of consumers as they search online and even offline?
Welcome to Vol. 4 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.
First I want to note that while most of the reader feedback I get comes to me by email or via social media, sometimes folks still physically send stuff — or even have it hand-delivered. Case in point: A flower arrangement that recently arrived at Ad Age headquarters in Manhattan.
I’m pretty sure the last time I was sent flowers at work was when I was briefly (and improbably) named the acting editor-in-chief of Seventeen (where I had been executive editor), early in my career when I was a glossy-magazine guy. After my appointment was mentioned in The New York Times, various cosmetics companies sent me flowers — including L’Oreal, which addressed them to “Simone” (I guess they figured if I was editing Seventeen, I had to be a lady, right?).
I recently came across a statistic that said that nearly 75% of all small-business owners consider their most important business goal to be “maintaining and increasing sales.” It got me thinking about whether or not I would agree with my fellow entrepreneurs. I don’t. I likely wouldn’t fall into the remaining quarter of respondents either, as I would assume many of them stated goals along the lines of growth, awards, notoriety, innovation, new business, strategy, strong talent, etc. Don’t get me wrong — all of these are productive goals to have if you want to prosper, but they are all byproducts of something much more critical: the number 24.
Twenty-four represents the most important goal that I have. From my first day in business to today, like a steady drum or heartbeat, it keeps me hyper-focused on meeting that goal. Each time it’s met, I know that I have achieved the most important responsibility as a business owner, only to have it start up again the next day. It’s a constant awareness that I have to stay on track with what I’m doing, in order for that number to be met again. Twenty-four represents a goal that is rooted in commitment and the promise that my company makes to its key assets — its employees. Twenty-four is simply the number of payroll cycles we meet every year.
From my vantage point, making payroll is the primary goal that a business owner should have because meeting it is the foundation for everything else. Focusing on payroll two times a month, every month, 24 times a year for the past 13 years has driven the success of my agency. The people have changed, as has the venue, but that milestone marker has remained the same. We’ve made it 325 times to a team that has grown from three to 33. All of the other goals that you may have at the top of your list, such as growth and innovation, are products of your team, and can only be met when you meet their needs.
The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its “Do Not Track” (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here’s why — and why you should, too.
First, Do Not Track does not support, but rather undermines, consumer privacy. The point of DNT is to empower customers to understand what personal information is being collected about them and to control how that personal information is subsequently used. This is built into the name itself; the regulation is intended to allow a consumer who does not want to be tracked by companies to click a button on her browser that says “Do Not Track.” But the proposed specification does not give consumers that control, and that is unfair and deceptive.
The DNT proposal from the W3C does not actually stop personal information from being collected and used. In fact, the companies that collect the most data and the most sensitive data — Facebook, Google, AOL, Yahoo and Amazon — will, under the proposed standards, be allowed to continue collecting massive amounts of personal information about their users, even those users that have clicked on that DNT button.
Emojis fazem parte de nossa vida – às vezes até mais do que gostaríamos. Isso é fato. Mas é inegável que há um certo problema com eles, especialmente no que se refere à diversidade. As figuras humanas são quase todas brancas, com uma certa predominância masculina, isso para se dizer o mínimo. O problema, entretanto, não passou despercebido por Katrina Parrott, criadora do aplicativo iDiversicons.
São mais de 900 emojis que passaram por um redesign, com o objetivo de tornar essa “linguagem” o mais inclusiva possível – leia-se casais interraciais, pessoas com diferentes cores de pele, e profissões representadas por ambos os gêneros.
Apesar de ser um avanço, o aplicativo ainda é bastante limitado no que se refere à integração com o teclado. Por enquanto, os emojis podem ser enviados apenas como imagens, e não como parte da conversa propriamente dita.
De qualquer maneira, o iDiversicons está disponível tanto para iOS quanto para Android.
Post originalmente publicado no Brainstorm #9
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Quantas vezes você já viu estacionado na rua um carro tão sujo, que algum engraçadinho resolveu dar voz ao veículo e usou as próprias mãos (e a sujeira) para escrever “lave-me, por favor”. Ok, não vou perguntar quantas vezes você foi o engraçadinho que fez isso. Na JWT de Londres, o engraçadinho que costuma fazer isso foi muito além da divertida mensagem ao criar um filme para divulgar a promoção da Kleenex que premiará os consumidores com uma Kombi.
No filme, produzido pela BlinkInk & BlinkArt, um artista usa os lenços de papel para criar uma arte incrível no vidro sujo do carro, retratando uma família brincando na praia. Ficou bacana.
Post originalmente publicado no Brainstorm #9
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Com seletivas locais e depois uma final mundial, a Toyota selecionou 90 “protótipos” de carros que, ao menos por enquanto, vivem apenas na imaginação das crianças que os criaram para o Toyota Dream Car Art Contest. Foram mais de 660 mil participantes de 75 países, com idades de 4 a 15 anos, que encararam o desafio de desenhar um veículo capaz de mudar o mundo para melhor.
Desde o último dia 29 de maio, estes desenhos tem aparecido em forma de animação no Vine Dream Car of the Day, e a campanha segue até o dia 26 de agosto, quando os vencedores serão revelados.
O mais legal, entretanto, é observar como as crianças interpretaram o tema e responderam ao desafio, nos dando algumas pistas de como poderá ser o futuro se depender destes pequenos criativos.
Post originalmente publicado no Brainstorm #9
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Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
