Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.
David Alexander, creative partner at Isobel reviews the latest work from Aldi.
(TrendHunter.com) The EVO bicycle is a great bike for city dwellers to own because it offers bikers the chance to customize their cycling accessories according to their personal preferences.
Huge Design along with…
(TrendHunter.com) Summer is a time when many families decide to get away with the children and that means beefing up the house with some innovative home security systems. With the long weekend just around the corner,…
(TrendHunter.com) Whether in need of decorative or task lighting, these table lamp designs range from eco-friendly illuminators to dual purpose light fixtures that are sure to appeal to a wide variety of tastes. The…
La talentueuse agence vietnamienne Bratus a imaginé toute l’identité visuelle du studio de photographe Gbox Studios situé à Ho Chi Minh. Une déclinaison recherchée et d’une grande cohérence, montrant un véritable souci du détail à découvrir dans une série de visuels.
Radio 2 breakfast show DJ Chris Evans achieved an industry record number of listeners during the second quarter of 2014, attracting 9.91 million listeners a week.
Double-digit growth in 95.8 Capital FM’s reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London’s radio listening.
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
British Gas-owner Centrica has revealed a 35% dip in profits over the first half of the year, as a result of the warmer weather experienced by the UK.
(TrendHunter.com) The geometric staircase by Edit Architects, a firm based in Praha, Prague, is a stunning structure inside an equally stunning home. A contemporary addition that provides a sculptural element, the…
Marks & Spencer has unveiled its latest “back to school” TV ads on its social media channels.
Hyundai is on the hunt for an agency to handle its customer experience activity.
Engine is being sold to the private-equity company Lake Capital in a paper-for-paper deal that values the company at just under £100 million and will see management and staff take shareholdings in a new combined group.
Guinness has consolidated its global digital business into BBDO and Iris London.
Goldsmiths, the jewellery retailer, has appointed Mary Portas’ agency with a brief to make it a distinctive and aspirational high-street brand.
Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.
ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.
Red Bull is on the hunt for an agency to create a social media campaign for its charity Wings for Life.
DLKW Lowe has won a competitive pitch to create campaigns informing the public of any plans the Government has to sell its bank shares.
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