Hasta La Creative!

After briefly rejoining the Dachis Group–a firm he helped start in 2008–as chief solutions architect last year, Peter Kim has found a new home at Cheil Worldwide, where he joins up in the newly created role of chief digital officer. In his new role, Kim will be work out of Cheil’s Seoul HQ, and will be charged with building the agency network’s digital business platforms and expanding digital capabilities, both at home and abroad. Kim, though, is perhaps best known for his stint as managing director, business information at R/GA, where among other things he helped set up the agency’s Austin office and served on its leadership team.

During his career, the 15-year digital strategy vet also served as global head of digital marketing at Puma and principal consultant at Razorfish. In a statement, the new Cheil CDO says, “I’m delighted to join Cheil and integrate talent across its diversified network into a powerful world-class digital offering. In the current era of digital disruption, Cheil’s global positioning offers unmatched opportunities for clients to benefit from our creativity and expertise. I look forward to working closely with our clients to deliver great work by capitalizing on emerging technology trends, drawing on Cheil’s impressive heritage of delivering innovative ideas. I’m also thrilled to work with the management team and offices to integrate, enhance, and advance our digital capabilities across all disciplines worldwide.”

New Career Opportunities Daily: The best jobs in media.

Shortlist Media, the publisher of Shortlist and Stylist magazines, is closing its Never Underdressed fashion website, putting 14 staff at risk of redundancy.

UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer.

Film, Promo, Online
Honda

The Honda Civic Type R is a car born out of racing. The ‘R’ in the badge isn’t just a mark of the model, it’s a reminder — an advisory notice that this car isn’t for everyone. The film ‘Disruption’ acts as a trailer for the R-rated experience the 2015 Type R will bring.

Advertising Agency:Karmarama, London, United Kingdom
Creative:Rachel Holding, Daniel Leppänen
Group Executive Creative Director:Caitlin Ryan
Agency Producer:Jenny O’connell
Director:Radical Friend
Production Company:Kream
Production Company Producer:Mikey Levelle
Editor:Ellie Johnson, Speade
Post Production House:Rushes
Director of VFX:Leo Weston

Le Brogen Averill Studio, basé à Auckland en Nouvelle-Zélande, a joué avec talent sur la couleur jaune pour composer une identité graphique pour la marque Playpark by Karen Walker. Des choix graphiques et toute une déclinaison qui montrent une grande variété tout en gardant une grande cohérence entre les différents éléments.

Vira-e-mexe aparece por aí alguma forma nova de motivar as pessoas a fazerem algo, como se exercitar ou se alimentar de maneira saudável. Neste segmento, um projeto que tem chamado nossa atenção é o StudyPact, um aplicativo gamifica os estudos ao prometer recompensas em dinheiro para estudantes que conseguem completar tarefas dentro de um prazo previamente estipulado – da mesma maneira que oferece penalidades para quem não consegue terminar.

A mecânica é simples: os usuários podem estabelecer o prazo de duração de cada tarefa – de 1 a 5 horas -, assim como o dinheiro que eles planejam investir em cada hora de estudo – de US$ 1,00 a 50,00.

Se o estudante perde o prazo, o valor que ele investiu é distribuído entre aqueles que completaram a tarefa.

Disponível para Android, o StudyPact funciona em parceria com outros aplicativos, como o Udemy, por exemplo. A ideia é interessante, funciona mais ou menos como a motivação financeira que alguns pais costumam dar aos filhos. A diferença, aqui, é que os próprios estudantes estão apostando em si mesmos.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Every summer, more than 25,000 food industry insiders decamp to the Javits Center in New York where tastemakers troll aisles and aisles of specialty food delectables. From savory to sweet to the newest umami flavor profile, they’re combing through more than 180,000 products to find the next big thing in food trends. Here, we lay them all out for you.

Classy condiments

Move over Heinz, French’s and Hellman’s, the cool kids on the block feature sophisicated additions such as super-spicy peppers, exotic ingredients (like black garlic and truffles) and fresh herbs. Foods on trend: Empire Mayonnaise’s black garlic mayonnaise, Fine Vine’s black truffle ketchup, and Green Mountain’s garlic and oregano mustard.

Continue reading at AdAge.com

Procter & Gamble has signalled a major change to its business structure as it abolishes the term “marketing director” and renames the marketing organisation as “brand management”.

Volvo is readying the launch of a major global marketing push for its new XC90 model, aimed at a “new generation” of car buyers.

Publicis Groupe has launched a full-service digital agency called Roar, which will bring together strategy, creative, user experience, media and analytics