(TrendHunter.com) Animal Farm by Ralph Steadman is an illustrative look at the classic piece of literature. Often part of a high school English class curriculum, these drawings detail many of the crucial events that…
O Pegman, aquele bonequinho amarelo do Google Street View, está preparado para torcer para diversas seleções.
Basta acessar o Google Maps através de um domínio nacional (como .br, .au, .es) para ver o pegman vestido com o uniforme da seleção brasileira, alemã, holandesa, mexicana, entre tantas que fazem parte da Copa do Mundo.
Uma brincadeira discreta, mas divertida, e que já aconteceu também em outras ocasiões, quando o bonequinho ganhou fantasias ou foi até mesmo trocado por outras versões.
Confira abaixo as camisas dos Pegmans torcedores da Croácia, Alemanha, Holanda e México.
Post originalmente publicado no Brainstorm #9
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Lembra do app ‘Yo’, que tinha o intuito único e exclusivo de dar um ‘alô’ para os seus amigos? Uma paródia dele, que imita seu funcionamento e design, diz algo que faz muito mais sentido para os fãs da saga de “Game of Thrones”: ao invés de mandar um ‘Yo’, o app manda um ‘Hodor’!
Essa é a única fala do personagem Hodor, se comunica única e exclusivamente por diferentes entonações da repetição do seu nome, e coube perfeitamente na premissa do app de enviar apenas uma palavra para dar um oi para quem você quiser.
O app Yo Hodor está disponível gratuitamente na App Store, com uma versão também para Google Play, mas que não parece ser do mesmo desenvolvedor. Será que duas pessoas tiveram essa ~brilhante~ ideia ao mesmo tempo?
O VentureBeat também lembra que, a não ser que a brincadeira seja uma iniciativa disfarçada da HBO, ambos os apps devem ser removidos das lojas em breve, devido à uma possível infração do licenciamento feito pelo canal de TV.
“Eu não sei exatamente o que vai acontecer, mas eu acho que eles vão me enviar uma notificação extrajudicial antes de tentar me processar”, conta Tyler Hedrick, desenvolvedor do Hodor para iOS, que já teve mais de 10 mil ‘hodors’ enviados.
I wrote an app called Hodor because Hodoring someone is so much cooler than Yoing someone. #yo #hodor #got pic.twitter.com/5VQ8F4Er33
— Tyler Hedrick (@tyler_hedrick) June 20, 2014
Eu, se fosse a HBO, obviamente ia deixar a piada rolando. Afinal, que mal um Hodor pode fazer, não é mesmo?
Post originalmente publicado no Brainstorm #9
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Passando tantas horas diante da TV nas últimas semanas – Copa é só de 4 em 4 anos, meus amigos – estava me perguntando exatamente isso outro dia: E se a FIFA tivesse usado flat design em seu material oficial de transmissões?
Melhor ainda é que hoje me deparei com algo melhor do que apenas imaginar. Um grupo de designers britânicos resolveu desenhar uma proposta.
Guus ter Beek, Tayfun Sarier, Jordon Cheung?e George Grace recriaram diversos elementos gráficos da Copa do Mundo, incluindo o onipresente relógio no canto superior esquerdo, estatísticas de jogo, de jogadores, formação das equipes, etc.
A proposta de animar o relógio, dando senso de urgência para os minutos finais e para a prorrogação, é bem interessante, mas achei falta das bandeirinhas.
Certamente essa não é a ideia definitiva, seria legal ver novos conceitos nessa linha. Será que pra 2018 a FIFA terá coragem de inovar?
Post originalmente publicado no Brainstorm #9
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Aaaand … action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates “great movies” on “tiny budgets.”
The work, a bronze Lion winner at Cannes, shows scenes from three different types of films: “War,” “Drama” and “Erotic.” In each case, what’s taking place inside the camera’s view-finder looks glossy and expensive—a soldier crouches over his fallen battlefield comrade, a farm-gal kisses a horse’s snout, and a middle-aged dude ogles a pole-dancer.
But the outer edges of the ads show the fiery explosions, bucolic sunset and even the seedy strip-club are just low-budget illusions created by backdrops and a few simple props.
The ads are packed with fun details. For example, the performers help control costs by doubling as production crew, working clapboards, lights and other filmmaking equipment with their hands held outside camera range. I’m glad they have something to fall back on, just in case acting doesn’t work out.
The labor unions would probably disapprove, so … shhh … quiet on the set.
Via Ads of the World.
Navigating store shelves for the toothpaste or that one last item on the grocery list can add to the little frustrations of a shopping experience. Walgreens thinks augmented reality will help. Its store loyalty-app partner Aisle411 is testing Google’s Tango technology to add 3-D imagery to its in-store maps. The result is a mobile app that’s part loyalty and discount program and part immersive product finder.
Since early June, the drugstore chain has tested the enhanced version of its branded app internally at four stores in Chicago, New York, Seattle and St. Louis, where Aisle411 is based. The trial is expected to run for two or three months, according to Nathan Pettyjohn, CEO of Aisle411.
If eventually made available to shoppers, the final product will come in the form of a mobile-phone app or a tablet that could be mounted to a shopping cart.
P&G’s Always has joined recent advertisers in the women’s empowerment movement with its new campaign #LikeAGirl, which garnered over 8.4 million views over the week that ended on Sunday, according to Visible Measures.
Snatching the No. 2 spot on the Viral Chart, the three-minute short aims to redefine what it means to be a girl and asks people to imitate certain athletic activities “like a girl.” As expected, those featured are seen acting out exaggerated motions of the way girls run and throw, except for the pre-pubescent girls who, with determination, run fast and throw strong. Always dubbed the campaign a “social experiment” that comes on the heels of brand-sponsored research that found that 50% of girls lose confidence during puberty.
Gillette arrived at No. 4 on the weekly viral chart by celebrating its 100th anniversary with a spot that documents the evolution of hairstyles and fashion over the past century, concluding by introducing “Gillette Body,” the brand’s “first razor built for the male terrain.”
Today’s youth is not nearly as enamoured with digital and social media as conventional marketing wisdom would suggest, according to a panel of 16- to 24-year-olds speaking at Marketing magzine’s Youth Marketing Conference.
NATS, principal organisme de gestion du trafic aérien au Royaume-Uni, nous propose une superbe modélisation 3D de l’ampleur de l’activité aérienne dans la région transatlantique. Une visualisation sur une période de 24 heures réalisée en août dernier, permettant de s’imaginer l’ampleur des échanges entre deux continents.
Back in April, Aereo CEO Chet Kenojia made headlines when he said that a decisive Supreme Court loss would basically amount to the end of his company.
With that decisive loss now delivered, a new letter Mr. Kenojia released this morning shows how thoroughly he has changed his mind.
“Today, I’m asking you to raise your hands and make your voices heard,” the letter reads.
The marketing industry has no shortage of data scientists, many of whom are intimately familiar with Facebook data and how it can be used. Indeed, employing Facebook to conduct simple A/B tests of ad creative and messaging has become commonplace for all sorts of advertisers pitching anything from weight loss products to political candidates.
But what happens when Facebook itself does a little A/B testing with users and their posts as part of a psychological experiment?
A study conducted by Facebook’s data scientists that recently surfaced in an academic publication sparked a firestorm among fellow academic researchers. Facebook’s researchers set out to gauge the impact of positive and negative posts on around 700,000 users in a study conducted in January 2012.
(TrendHunter.com) Kid-approved airport lounges, floating play structures and luxe, recreational ships are just some of these playground innovations that are sure to appeal to your little one.
Designed with…
(TrendHunter.com) The Sketch of a Life series is a visually striking project that blends together the world of photography with the world of illustrations. Although it might bring to mind the 1988 film ‘Who…
Advertising Agency: BBH, Singapore
Director: Benji Weinstein??
Executive Creative Director: Scott Mcclelland??
Creative Director / Copywriter: Tinus Strydom??
Creative Director / Art Director: Maurice Wee??
Producer: Richard Mayo-Smith??
Account Management: David Webster, Michelle Zimmerman, Midori Watanabe
?Planning: Lindsey Cummings??
Production house: Blink Productions
Audio production: Fuse Asia
Advertising Agency: BBDO, New York, USA
Creative Directors: Gianfranco Arena, Peter Kain
Art Director: Zoe Kessler
Copywriter: Tom Mandel
Director: Harold Einstein
DP: Sam Chase
Producers: Diane McCann, Eric Liney
Project Manager: Lauren Callaghan
Released: May 2014
You’re not you when you’re hungry.
Advertising Agency: BBDO, New York, USA
Creative Directors: Gianfranco Arena, Peter Kain
Art Director: Zoe Kessler
Copywriter: Tom Mandel
Director: Jack Jackson
Project Manager: Lauren Callaghan
Published: April 2014
School made easy.
Advertising Agency: FCB ULKA, Gurgaon, India
Group Creative Director: Sanjay Sharma
Art Directors: Anil Prasad, Londhen Thupten
Copywriters: Mahim Chaudhary, Abheejit Ray
Illustrator: Anil Prasad
Additional credits: Harshit Arora, Nidhi Agrawal
Published: December 2013
School made easy.
Advertising Agency: FCB ULKA, Gurgaon, India
Group Creative Director: Sanjay Sharma
Art Directors: Anil Prasad, Londhen Thupten
Copywriters: Mahim Chaudhary, Abheejit Ray
Illustrator: Anil Prasad
Additional credits: Harshit Arora, Nidhi Agrawal
Published: December 2013
Today in Relevant Real Estate News: way back in April, Crain’s New York reported that a certain “two story Bauhaus-style building” on Manhattan’s West Side had hit the market and that it would almost certainly sell for $100M or more. For context, said structure has served as the headquarters of one R/GA since 1984, aka “a time when the neighborhood resembled the gritty city depicted in the film Taxi Driver” and Rudolph Giuliani was but a humble U.S. District Attorney dreaming of the day that “a real rain would come and wash all this scum off the streets.”
This morning we learned that their predictions were correct: yesterday Sam Chang, “prolific hotelier” and buyer of real estate, dropped a cool $112M for the structure.
R/GA had been planning to move to a new HQ for some time, though we have no word on where its new home will be (CEO and founder Robert Greenberg bought the spot in the 80?s for a hell of a lot less than nine figures). In fact, we don’t even know how Chang plans to use the building–and neither does he.
The purchase comes with an option to expand the space to 300,000 feet; Chang says that it “might be a residential and hotel combination”, but it will definitely not play home base to another advertising agency.
New Career Opportunities Daily: The best jobs in media.
The Sweet Shop directors Steve Ayson and Damien Shatford teamed up with Semi-Permanent and Google Creative Lab Sydney to create a project demonstrating the capabilities of the new Google Cube.
Tasked with utilizing the Cube — a “six-sided display that integrates motion technology to offer its audience members an active role in the storytelling process” — to tell a unique story in a never-before-seen way, Ayson and Shatford rose to the occasion with an innovative approach. They crafted a narrative “in which the six sides of the Cube would be used to tell a series of short stories in which the characters move across each side of the device, each experiencing their own adventure while simultaneously becoming the heroes, sidekicks, and villains of their neighbor’s worlds.” Intriguingly, the six sides of the Cube each correspond to one of the seven major narratives of literature (ie. tragedy, comedy, etc.), while also completing a cohesive, unified story. (more…)
New Career Opportunities Daily: The best jobs in media.
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