Hasta La Creative!

Customer-relationship management agency Merkle has bought RKG, a search and digital marketing agency based in Charlottesville, Va. This is the Columbia, Md.-based Merkle’s second digital agency acquisition this year, following the acquisition of Chicago-based creative communications agency New Control.

Merkle declined to disclose terms of the deal.

RKG, a privately-held agency with offices in Bend, Ore. and Boston, was the 15th-largest search agency in Ad Age’s 2014 Agency Report. Its revenue last year was $22 million, up 47% from the year prior, according to Merkle.

Continue reading at AdAge.com

Some of the most revolutionary ideas have not been created in the laboratories of Fortune 500 companies.

Some of the most revolutionary ideas were created by the simple process of taking an existing product or service and then sacrificing some of its features.

King Kullen

Continue reading at AdAge.com

Sky Media has appointed Unilever’s Rachel Bristow in the role of director of client partnerships and collaboration, as the company seeks to forge deeper commercial partnerships with major advertisers.

Youth travel firm Contiki Holidays has lauded the marketing muscle of professional YouTubers to generate content and promote brands, telling a group of delegates to “get involved now”.

Créée par Alex Shirley-Smith et Kirk Kirchev en 2012, la Tentsile Stingray est une tente portable que l’on peut suspendre entre deux arbres comme une cabane. Conçue pour plusieurs personnes, cette tente a un toit en filet transparent pour pouvoir admirer le paysage. A découvrir en images dans la galerie.

The Advertising Standards Authority has banned an ad for “Russian Wives” that appeared on the Radio Times website, for being “overtly sexual”.

L’artiste français Gilbert Legrand crée des petits personnages très marrants à partir d’objets du quotidien : des ciseaux, des pinceaux, des tire-bouchons et des robinets se transforment en couple d’amoureux, serveur, fillette et renards. Une belle manière de donner vie à des objets inanimés.

Facebook is testing an advertising format in India that allows people to place a “missed call” to an advertiser to receive services such as music or cricket scores along with a brand message in a return call.