(TrendHunter.com) For the Elle France June 2014 issue, bombshell beauty Lara Stone strikes a pose in several stripy fashion ensembles that are bold and glamorous enough for summer weather.
Stylist Chloé Dugast made…
(TrendHunter.com) People might be able to jet ski, parasail, surf and swim while at the beach, but none of these activities threaten the inherent feeling of relaxation one is able to enjoy while surrounded by blue…
Em meados da década de 1990, David Foster Wallace já dizia que a ironia estava arruinando a nossa cultura. Uma discussão que, recentemente, voltou à tona com o texto “Como viver sem ironia”, da professora Christy Wampole no New York Times.
No Braincast 116, debatemos a influência da ironia na sociedade atual, sua onipresença na internet e o modo como temos nos comportado em qualquer embate, principalmente se for online. Sobrou também, é claro, para os grandes baluartes do modo de vida irônico: os hipsters.
Faça o download ou dê o play abaixo:
> 02m10 Comentando os Comentários?
> 15m40 Pauta principal
> 1h08m40 Qual é a Boa? – qualeaboadobraincast.tumblr.com
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Há quantos anos ouvimos que “esse é o ano das mídias sociais no Brasil”? Só que a tecnologia continua avançando, as pessoas mudam junto e as marcas ficam perdidas perseguindo a próxima grande novidade.
Este workshop irá mostrar como usar redes sociais como plataforma para gerar resultados de negócio para marcas, sob uma nova lente que este mercado vive há poucos anos: as redes sociais agora são mídia de massa. Mais do que “falar com os influenciadores” vamos encarar cada pessoa como um influenciador para seu grupo de amigos, com as marcas contando as histórias certas para cada uma destas pessoas.
>> INSCREVA-SE!
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Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: According to a survey done by Monster.com, health insurance was the most important benefit offered to employees. It was ranked highest by 32% over vacation time at 26%.
The deciding factor in which job was accepted often came down to the benefits, and health coverage in particular.
So everyone’s doing content marketing these days. Whether you call it content marketing, inbound marketing or native advertising is irrelevant. Because all of you are doing the same thing; creating content (instead of ads) to sell your product or service.
So acknowledging that, every bit of content you create should be killer content, right? Well here’s the secret to creating killer content. At least according to this infographic. It’s not a click-bait headline (hello Business Insider, Buzzfeed, Upworthy). It’s not a link to Wikipedia. It’s not the use of images. It’s not listicles. It’s references. Yes, references. Again, at least according to this infographic.
Created by Who Is Hosting This (which, itself, is using content in the form of this infographic to promote themselves…how meta), this infographic suggests the use of, yes, infographics but also primary news sources, primary research, expert opinions and quotes, StumbleUpon/Delicious/Twitter as pointers to primary sources, Facebook and LinkedIn to find opinion leaders and YouTube for actual sources.
Print
Sognid’oro
Advertising Agency:DLV BBDO, Milan, Italy
Creative Director:Stefania Siani, Federico Pepe
Art Director:Andrea Jaccarino, Federico Pepe
Copywriter:Emanuele Viora
Photographer:Francesco Van Straten
Producer:Isabella Angaroni
Post Photographer:Davide Calluori
Dans un style reconnaissable et proches de ces séries dont nous avons pu vous parler, le photographe indonésien Hengki Koentjoro prend en photos des tonnes de paysages en noir et blanc et parvient à capturer une très belle lumière dans un joli contraste où les protagonistes ne sont plus que des ombres.
The digital revolution and rise of content means “agencies that were famous for 30-second ads or big-budget commercials are anachronisms”, according Sir Martin Sorrell, WPP’s chief executive.
Pictures from the Thinkbox TV Planning Awards last week, where Manning Gottlieb OMD stole the show picking up four prizes, including the Grand Prix.
A forward-looking strategy focused on consumer needs can build their value to the organisation and, as a result, help drive sustainable growth, writes Mhairi McEwan, chief executive and co-founder of Brand Learning.
Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label.
Havas Worldwide London has won the digital account for the organic baby food brand Ella’s Kitchen.
Starbucks’ marketing chief has admitted that exposing a brand to social media is a doubled-edged sword, saying “it can be painful when things like tax come up”, but that people can engage with the brand at a more profound level within that space.
Leaping through trees and over people’s heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.
BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital.
The Financial Times has launched a global learning forum called ‘The 125’ designed to stimulate fresh thinking among senior executives around the financial, business, economic and political issues of the day.
Ian Locks, the former chief executive of magazine body PPA, will succeed Tom Hempenstall as Master of The Stationers’ Company, the City of London Livery Company for the communications and content industries.
IPG’s Mediabrands has launched what it calls “a breakthrough software and services platform” called Performly, designed to assess the financial impact of social media activity.
Présenté sur la plateforme de crowdfunding Kickstarter, le projet Type Letterpress Desk Calendar imaginé par Jordan & Nathan Mummert d’iSkelter veut se servir de matières éco-responsables et de machines des années 1960s pour proposer un objet du quotidien magnifique, dont des images sont à découvrir dans la galerie.
Yes, those are subtitles on your screen.
In a move to appeal to bilingual consumers, several marketers are airing Spanish ads with subtitles on English-language networks during the World Cup. Marketers have been tiptoeing into this space with Spanish phrases or slogans included in ads, said David Wellisch, founder and managing partner of Latinum Network. But running an ad entirely in Spanish on an English network is novel.
“It’s very innovative,” Mr. Wellisch said. “Companies are exploring and experimenting across the board. It’s all driven by the growing influence of this consumer segment.”
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