(TrendHunter.com) Greg Klassen has been producing wood furniture embedded with glass rivers and lakes. The intricately assembled tabletops that the artist creates are not only stunning, but completely reinvent the…
Category: Up Your Game
Summary: We all possess a strong urge to unload our fury and frustration on the Internet. At times, the results are quite humorous. Most psychology researchers have attributed our desire for oversharing to a base need for controlling anxiety. According to a recent Harvard University study, approximately 80 percent of our social-media posts revolve around telling friends and followers how we think or feel.
Borrowing liberally from every small town in America where kids wear “We Own This Town) t-shirts, New Amsterdam Vodka is out with a new ad which incorporates “All Hail Now” from Crown’s debut album, All Rise.
The ad, created and produced by MUH-TAY-ZIK | HOF-FER (the most pain-in-the-ass agency name to type), celebrates and fuels into the idiocy that “young people” actually give a shit about anything other than getting drunk on vodka and waking up the neighbors with their late night antics.
MUH-TAY-ZIK | HOF-FER (we cut and pasted this time) calls it a sense of “officialdom.” We call it the coming of the Idiocracy.
(TrendHunter.com) The most popular July 2014 marketing trends showcase brands appealing to consumers through summer—which is officially here—and World Cup-related products and services.
The World Cup,…
The BBC and The Guardian say that they have received notice of articles that will no longer show up in European online searches, including one about the former Merrill Lynch chief.
And he was briefly named Secretary of Defense on Wikipedia.
The surge of attention has opened a narrow window of opportunity for Mr. Howard to cash in on a flood of endorsement opportunities. “He’s gonna attract a lot of interest from a lot of different companies,” Mr. Andrews said.
The range of opportunities could be vast, but at the top end, Mr. Andrews said that any national TV campaign Mr. Howard signs could be a seven-figure deal. Single appearances could net him “easily six figures.”
July is National Hot Dog Month and Fourth of July is upon us, so we thought we’d take a look back at America’s second-most famous hot dog jingle.
Everybody knows Oscar Mayer’s iconic jingle from 1963, but many also remember Armour Hot Dogs’ “The Dog Kids Love to Bite,” which was released four years after Oscar Mayer’s and blessed with its own amazing amount of staying power.
“The Dog Kids Love to Bite” was written for an Armour Hot Dogs TV campaign in 1967, when Armour was represented by Young & Rubicam, Chicago. The ad itself wasn’t much to look at — just a Pied Piper-esque character leading a bunch of hot dog-munching children on a journey through a park. But the song itself was a hit. Armour credited the jingle with “substantially increasing sales” in a 1969 issue of Ad Age, and kept the original ad on the air for three consecutive years. Even after Armour was acquired by Greyhound in 1970, the song remained a fixture on radio and in TV campaigns throughout the decade, airing during everything from Sanford and Son to Saturday morning cartoons.
The Government has backed the Creative Industries Council’s (CIC) strategy to maintain the UK’s position as a leader for the creative industries and its contribution to the economy, through a new venture called CreateUK.
The inimitable work of graphic designer Saul Bass – famous for his title sequences in a plethora of 1950s and 1960s movies – appears to be the inspiration behind the first pan-European ad campaign for Enterprise Rent-A-Car.
Le photographe japonais Issei Suda a récemment été mis à l’honneur par Nazraeli Press avec un livre appelé Tokyokei, et regroupant plus de 100 clichés en noir & blanc jamais publiés auparavant de l’artiste, montrant avec talent une capitale se réveillant après guerre, entremêlant déjà tradition à la modernité.
The sleepiest of concepts has become one of the hottest trends in packaged-goods marketing: sundown.
In a push to expand usage and therefore sales, more brands are pushing nighttime versions of such things as makeup removers and laundry detergents that once seemed to work equally well any time of day.
In fact, the percentage of new household products that either had nighttime versions or mention “sleep” or “dreams” more than doubled to 3.5% in the 12 months ended this May vs. 1.6% the prior 12 months, according to Datamonitor.
Dollar Shave Club are at it again and Sony pumps up the jam as Marketing, with the help of Unruly, reveals some of the most creative Vines from brands this week.
A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol.
When a local zoo in China’s central Henan province advertised its new star attraction — an African lion — kids came from far and wide last summer to see the real-life Lion King. On the first morning, as children surrounded the enclosure, the “lion” started barking. It turned out to be a Tibetan Mastiff.
From a young age, Chinese consumers are exposed to fakes. From phony lions, to rat meat being sold as beef and lamb, to bogus Apple stores that fooled even the floor staff, it’s with good reason that Chinese shoppers have trust issues.
Although the market is maturing rapidly, many shoppers are nonetheless making purchases such as appliances, cars and overseas holidays for the first time. Many of them lack the confidence of seasoned consumers. Coupled with the lack of trust, this means Chinese shoppers do significantly more research, across many more channels, than their counterparts in the West. Accenture research in 2012 found that more than 90% of Chinese consumers did research online before buying.
Procter & Gamble Co. Chief Financial Officer Jon Moeller piqued curiosity when he told an investor conference last month that the company was preparing to enter a new category in the next six months and “introduce a new and far superior method of addressing a chronic consumer issue.”
Based on the company’s trademark filings, a strong candidate, at least for the latter, appears to be a line of products that make it easier to sleep.
Several of its recent trademark filings relate to an expansion of the ZzzQuil brand the company launched in 2012 into what would be a range of new sleep-aid products. Among the categories P&G filed to cover with the ZzzQuil and ZzzPads name in February are “electronic sound generators for producing ambient sounds for promoting sleep,” light-therapy units and aromatherapy pads specially adapted for creating scents for electric vaporizers, electric fans, air purifiers and humidifiers.
(TrendHunter.com) Summer is a time for green thumbs to do their thing out in the garden, yet this collection of beautiful bonsai innovations shows that people shouldn’t neglect their indoor space just because…
(TrendHunter.com) Enhancing the consumer’s retail experience is at the core of the top July 2014 business trends. Today’s top retail brands know that their biggest market might never even walk through the…
The Government has claimed its Change4Life campaign has cut the purchase of sugary fizzy drinks by more than 8% this year, with many consumers switching to “sugar-free” alternatives.
Facebook chief operating officer Sheryl Sandberg has apologised over revelations that the social network conducted a “social experiment” that manipulated users’ emotions by positioning either positive or negative posts in their news feeds.
VCCP’s luxury arm, VCCP Saint Pancras, has won its first pitch since launching in May, scooping the global ad account for the £3 billion Chelsea Barracks housing development.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
