(TrendHunter.com) The New Balance Summer 2014 Elite 580 Collection is sure to become a summer staple for avid sneaker fans.
The shoe is comprised of several different colors, which are arranged across the surface…
Google began its effort to comply with a European court ruling that said it must help people clean up their online reputations.
Ms. Loomis, 85, is retiring from Fortune magazine to a world of bridge playing and — you guessed it — continuing to edit her old friend’s writing.
(TrendHunter.com) It’s pretty common to see superheroes in flight or some other epic pose while on their way to save the world yet again, but the Couch Potatoes LEGO sculpture series by Angus MacLane imagines…
(TrendHunter.com) This year, all the action at the 2014 Tour de France Yorkshire leg will be captured by a rather unusual sort of cameramen—or camera-animals. For the event, Sony recruited five sheep from Harrogate&#…
Advertising Agency: Barton F. Graf 9000, USA
Founder / Chief Creative Officer: Gerry Graf
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Copywriter / Art Director: Matty Smith, Joey Ianno
Head of Integrated Production: Carey Head
Executive Producer: Amanda Revere
Account Director: Kate Faux
Account Supervisor: Mike Andreozzi
Advertising Agency: Barton F. Graf 9000, USA
Founder / Chief Creative Officer: Gerry Graf
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Copywriter / Art Director: Matty Smith, Joey Ianno
Head of Integrated Production: Carey Head
Executive Producer: Amanda Revere
Account Director: Kate Faux
Account Supervisor: Mike Andreozzi
Advertising Agency: Barton F. Graf 9000, USA
Founder / Chief Creative Officer: Gerry Graf
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Copywriter / Art Director: Matty Smith, Joey Ianno
Head of Integrated Production: Carey Head
Executive Producer: Amanda Revere
Account Director: Kate Faux
Account Supervisor: Mike Andreozzi
Le photographe autrichien Lukas Furlan a fait un voyage en hiver 2013 et en été 2014 dans la région alpine de Tyrol, au milieu de chaînes de montagnes enneigées et ensoleillées. Il en revient avec des paysages à la fois puissants et paisibles. Sa série « South Tyrolean Alps » est à découvrir en images.
Quantas vezes você já tentou encontrar uma fotografia perdida em algum email, mas não conseguiu localizar de jeito nenhum? A Macphun Software promete solucionar este problema e ajudar os usuários a recuperarem as fotos perdidas com o aplicativo Lost Photos, disponível gratuitamente para Windows e iOS.
O aplicativo funciona em diversos clientes de email, como Gmail, iCloud e Yahoo, entre outros. Basta fazer o download, logar a conta do email e começar a busca.
Pode ser que não seja aquele aplicativo para se usar todos os dias, mas é bom saber que existe.
Post originalmente publicado no Brainstorm #9
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There’s been a recent surge of unaccompanied children crossing the border into the United States without visas with the intention of immigrating. 226 immigrants have died crossing the border since October and as recently as last week a body of an eleven year old boy was found in rural south Texas near the border. More than 52,000 unaccompanied children have been detained during the same period after entering the U.S. illegally, mostly in South Texas. In an effort to warn the parents of these children of the dangers they face the U.S.
PHD won Media Agency of the Year at this evening Arqiva Radio Awards, while Absolute Radio won four gongs and LBC won three prizes including Station of the Year.
L’artiste français Emeric Chantier réalise des sculptures faites de plantes et de fleurs à partir d’objets réels tels des mitraillettes, des boîtes de conserves et des croix. Voici son étonnante sculpture intitulée Skull en forme de crâne, qui semble être un fossile ayant traversé le temps. A découvrir en images dans la galerie.
Os visitantes da loja do Burger King na esquina da Market com a 8th Street, em São Francisco, nos EUA, puderam escolher uma curiosa nova opção no cardápio da rede de fast food: o Proud Whopper.
O que ele tinha de diferente dos outros sanduíches? Nem mesmo os atendentes da loja sabiam dizer, e era preciso experimentar para saber.
O lanche vinha embalado em um papel com as cores da bandeira do orgulho gay, e muita gente especulou o que ele poderia ter de diferente – seria o sabor da carne? Ou algum tempero?
A resposta estava guardada dentro da própria embalagem. Em geral ao acabar o lanche, os clientes descobriam na parte interna do embrulho a mensagem “somos todos iguais por dentro”, que confirmava que nada havia de diferente naquela preparação do hambúrguer.
A campanha foi parte de uma iniciativa do Burger King durante a semana do orgulho gay de São Francisco, que ajuda a reforçar o novo slogan da marca, “Be Your Way”. “Como uma marca, nós acolhemos todo mundo. Sentimos que o Proud Whopper podia trazer essa mensagem de igualdade, auto-expressão, autenticidade e a simplicidade de ser você mesmo”, explicou Fernando Machado, SVP de branding global da marca.
Ainda que a mensagem tenha emocionado muitos dos clientes, houve quem se irritasse ou não concordasse com o posicionamento do Burger King. Para Machado, isso já era esperado, já que não é possível agradar a todo mundo, mas que a mensagem continua sendo muito positiva – e, cá entre nós, reforça muito bem o lema “Seja do Seu Jeito” recém adotado pela marca.
Os Proud Whoppers começaram a ser vendidos em São Francisco no último sábado, e devem ficar disponíveis até o fim desta semana, quando encerram-se as comemorações da San Francisco Pride Week.
Post originalmente publicado no Brainstorm #9
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Le studio Byebye Bambi a collaboré une nouvelle fois avec La Maison Théâtre pour imaginer un site, des cartes de visite et un nouveau visuel de saison 2014-2015 sur le thème du paper art. Ils ont créé une sculpture imprimée en sérigraphie, découpée et assemblée sous plusieurs couches pour symboliser les différentes générations qui se succèdent.
(TrendHunter.com) If you’re still confused about what career path to choose or are looking to switch fields, make sure to check out this comprehensive hottest careers infographic to help point you in the right…
Estúdio responsável por alguns dos pôsteres/infográficos mais legais dos últimos tempos, o Pop Chart Lab está lançando mais um projeto que vale a pena ser conhecido. A Stylistic Survey of Graphic Design é um tributo à história do design gráfico, desde a era vitoriana até a era digital moderna.
O material foi rigorosamente pesquisado e ilustrado à mão. Para retratar cada estilo, foi utilizado os elementos originais da escola em questão.
Confira, abaixo.
Post originalmente publicado no Brainstorm #9
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.
The research company’s MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.
That also suggests, however, that tablet editions’ interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, 7-Eleven promotes the new “cruncheesy” Doritos Loaded snacks that are only available in its stores; E! Online describes them as “basically mozzarella sticks made out of Doritos” — though, for the record, the “meltmazing” filling is a blend of American, Romano and cheddar cheeses. And Samsung takes pity on “wall huggers” — people who are always searching for power outlets to charge their cell phones — in its new spot showing a bunch of weary travelers in an airport who are obviously using iPhones with limited battery life; the point is that the Samsung Galaxy S5 has ultra power-saving mode and a swappable battery.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
How sweet it that?! Old folks, young’uns — we can all get along!
Bill’s tweet, by the way, is my inspiration for the headline of today’s post. I’ve decided to accentuate the positive, because last time a bunch of people on Twitter got mad at me for Leo’s question. It seems they read only the headline and assumed that I or Ad Age were mindlessly harshing on millennials — even though my headline took the words right out of the mouth of a millennial who was admirably seeking career advice/perspective as he enters the marketplace.
Some folks were gracious when I pointed out the content of the post beyond the headline:
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
