Mellemfolkeligt Samvirke: We will not accept it, 1

Stop land grabbing in Africa. We will not accept it.

Advertising Agency: Ogilvy, Copenhagen, Denmark
Creative Director: Morten Kjær
Art Directors: Peter Dubienko, Claus Collstrup
Copywriter: Morten Kjær
Photographer: Magnus Ekstrøm
Digital Artists: Drasko Petric, Michael Lauritsen
Published: June 2014

Mellemfolkeligt Samvirke: We will not accept it, 2

Stop land grabbing in Africa. We will not accept it.

Advertising Agency: Ogilvy, Copenhagen, Denmark
Creative Director: Morten Kjær
Art Directors: Peter Dubienko, Claus Collstrup
Copywriter: Morten Kjær
Photographer: Magnus Ekstrøm
Digital Artists: Drasko Petric, Michael Lauritsen
Published: June 2014

Neutrogena Men: Junkface

URL: http://www.stopjunkface.com

Advertising Agency: DDB, Toronto, Canada
Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace
Creative Directors: David Ross, Josh Stein
Copywriter: Allan Topol
Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar
Agency Producers: Caroline Clarke, Chris Webden
Accounts: Jacqui Faclier, Heather Moffat, Melissa McCaughey
Senior Strategist: Annie Seyffert
Media Company: J3
Production Company: Soft Citizen
Executive Producer: Eva Preger / Link York
Director: Aircastle
Director of Photography: Mikhail Petrenko
Line Producer: Amalie Bruun
Post-Production: Relish
Exec Producer: Sally Leggett
Editor: Chris Murphy
Assistant Editor: Michael Barker
Online: 567vfx
Online Editor / Colourist: Joel Osis
Audio House: Pirate
Audio House Director: Steve Gardner
Audio House Engineers: Jared Kuemper
Audio Executive Producer: Kate Fried
Casting Agency: Jigsaw Casting

Dell: Selfie

The “Learning Meets Doing” campaign, developed by Y&R and VML New York, communicates Dell’s support for knowledge and its application both in and out of the classroom in a light-hearted way, using a variety of social platforms including YouTube, Twitter and Instagram. Facebook and Tumblr, in particular, serve as hubs to house a collection of continuously updated micro-content and humorous videos. Pre-roll, banner ads and a paid social program will support this effort and direct teens to the Tumblr site and Dell.com. The first video, “Selfie,” is a look at a fictional teenager whose passion for selfies has caused her to have a physical condition called Selfie Arm. She learns to embrace this uniqueness by sharing her knowledge of how to take better selfies with other teens at the Center for Selfie Improvement.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Global Creative Director: Jim Radosevic
Creative Director / Art Director: Alan Vladusic
Creative Director / Copywriter: Bruce Jacobson
Group Creative Director: Hunter Eshelman
Executive Director of Content Production: Letitia Jacobs
Executive Producer: Gisellah Harvey
Global Account Managing Director: Lara Griggs
Group Account Director: Ann Carey
Brand Strategist: Juliette Cilia
Account Director: Thayer Joyce
Production Company: Über Content
Director: Adam Gunser
Aired: June 2014

Cofidis: Men Only Think About Sex

French credit company Cofidis continues its campaign to change people’s perceptions of credit by challenging some of the prejudices we encounter every day.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Art Directors: Nicolas Duménil, Jaques Denain, Remi Arnaud
Copywriters: Nicolas Duménil, Jaques Denain, Edouard Dorbais
Illustrator: Jack Antoine Charlot
Aired: June 2014

Faramita Swan Drawing

L’illustratrice Alice Lin résidant à Beijing a récemment présenté sa dernière oeuvre Faramita : la représentation d’un cygne sur papier canson d’une taille de 2 mètres sur 1. Une création impressionnante, résultat d’un mois de travail, à découvrir dans une série d’images.

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Luxury Hiking Gear – Givenchy Launches The 17 Backpack Collection for Fall/Winter 2014 (GALLERY)

(TrendHunter.com) Givenchy launches “The 17 Backpack” collection for Fall/Winter 2014 and presents its fans with a line of luxurious travel gear that is perfect for fashionable hiking trips and mountain climbing…

Nordic Wellness: Drops

Advertising Agency: Ottoboni, Gothenburg, Sweden
Creative Director: Dan Stendahl
Art Directors: Alexander Skoglund, Emil Jonsson
Additional credits: Jörgen Fredman, Hannes Lohmander, Viktor Hesselbom, Johan Ketels, Emelie Carlsson, Tommy Kullberg
Published: February 2014

Room Mate Hotels: SleepOver app

Advertising Agency: Grey, Spain
Creative Managing Director: Antonio Montero
Digital Creative Director: Enric Nel.lo
Copywriter: Mar Arrieta
Art Director: Marta Domínguez
Managing Director: Roberto Sánchez Simón
Account Manager: Lucía Gómez Hortigüela
Account Executive: Fran Nieves
Head of Digital Production: Joaquin García-Morato
Digital Production: Miguel García Sanguino, Emilio López, Juanjo Rogado

K'Nex: Big Thing

Advertising Agency: Oakwood, Bristol, UK
Published: July 2014

Mythical Hatchet Infusers – Make a Nice Cup of Tea with the Fabled Axe Tea Infuser (GALLERY)

(TrendHunter.com) Enjoy a nice cup of tea after a hard day’s work of chopping down trees with the fabled axe tea infuser.

The fabled axe tea infuser is inspired by the tale of the Honest Woodcutter, who…

Habitational Donation Ads – These Forest & Bird Ads Show What a Difference a Donation Makes

(TrendHunter.com) It’s one thing to have an ad that says how your charitable monetary donation will be used, but as these Forest & Bird ads demonstrate, showing is always better than telling.

The ads are…

House for Trees

Le studio Vo Trong Nghia Architects a conçu un groupe de maisons atypiques construites dans Hô-Chi-Minh. Intitulé «House for trees», cet aménagement comprend cinq boîtes individuelles en béton comportant un toit végétal pour chacune des structures. Une belle découverte où l’architecture est détournée en véritable pot de fleurs.

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Athletic Couture Editorials – The Harper’s Bazaar Poland July 2014 Photoshoot Stars Yulia Lobova (GALLERY)

(TrendHunter.com) Edgy and elegant, the Harper’s Bazaar Poland July 2014 editorial pays tribute to the sporty chic style in the best way they know how. Urban women who want to experiment with the athletic look…

Plugin do Chrome permite experimentar a manipulação do Facebook

Muita gente ficou revoltada de saber que o Facebook usou cerca de 600 mil dos seus usuários como cobaias. A rede social realizou um experimento em que mostrava posts mais felizes ou mais tristes e analisava a reação dos usuários – será que eles postariam mais, ou menos? Será que deixariam de visitar o site?

A notícia dessa experiência deixou muita gente incomodada, mas se você quiser sentir na pele como ela funcionava, isso já é possível, graças a essa extensão do Chrome que emula a mesma manipulação no seu feed de notícias.

Ao instalar o plugin, ele oferece um controle sobre “como você gostaria de se sentir” naquele momento. Depois de configurar, as postagens mostradas na sua timeline vão mostrar posts relacionados à sensação que você indicou, seguindo as mesmas diretrizes linguísticas definidas pelo estudo feito pelo Facebook em parceria com a Universidade de Cornell.

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Para Lauren McCarthy, desenvolvedora  responsável pela extensão, esse é um jeito de dar ao usuário o mesmo poder que a equipe de Zuckerberg teve sobre as suas postagens no passado. “Que impacto os resultados desse estudo devem ter em como nós lidamos com a tecnologia? O que nós faríamos se tivéssemos uma interface para direcionar as nossas emoções?”, ela reflete.

Quem quiser ser cobaia de si mesmo e testar os impactos de postagens mais negativas ou positivas na timeline pode baixar o plugin Facebook Mood Manipulator e conferir se há ou não impacto do que você lê em como você se sente em um determinado dia.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Kids Co: See the Child

Advertising Agency: AMV BBDO, UK
Copywriter: Toby Allen
Art Director: Jim Hilson
Creative Directors: Andy Clough, Richard Mcgrann
Planners: Louise Nolder, Ila DE Mello Kamath
Accounts: James Walker-Smith, Jane English, Francesca
TV Producers: Verity Elvin, Sara Flood, Claire Toms, Polly
Designer: Mario Kerkstra
Planners: Louise Nolder, Ila DE Mello Kamath
Studio / Retouching: Emma Vincent-pagden, Mark Deamer
Project Management: Rachel Ardeman, Caroline Whale
Post Production: Bea Bowden, Tom Sorbie
Art Production: Hannah Jones
Business Affairs: Maxine Thompson, Mathilda Millin Reade
Media Agency: Mindshare
Pr Agency: Fishburn
Digital Agency: Lean Mean Fighting Machine
Production Company: Gorgeous
Director: Chris Palmer
Production Co. Producer: Rupert Smythe
Post-production Company: the Mill
Audio Post-production: Wave

Serviço oferece “inspiração por assinatura”

Maria Theron é uma estudante de design gráfico do Maryland Institute College of Art, que resolveu criar um serviço que promete oferecer “inspiração por assinatura”. A inspiração chega em forma de diversos objetos distribuídos em caixas, que são enviadas a cada três meses.

Intitulado Creative Box, o projeto é descrito como um “serviço de assinatura para criativos” que tem por objetivo “inspira-los e mantê-los motivados”.

Trimestralmente, os assinantes recebem caixas customizadas de acordo com as preferências e processos criativos, informados em um perfil. Entre os objetos que fazem parte da caixa estão livrinhos, pôsteres e pequenos livros, entre outros.

Para saber mais, basta clicar aqui.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Mauritshuis Museum: The real Girl with a Pearl Earring

All over the world you’ll find reproductions of the Girl with a Pearl Earring by Johannes Vermeer. But nothing beats the original at the Mauritshuis in the Hague. That’s why, especially for superfans like the Japanese professor of microbiology Shin Ichi Fukuoka, we turn things around for one day, an build a replica of your apartment at the Museum. This way, you can enjoy the real painting in a reproduction of your home.

Advertising Agency: KOEN/Publicis, Amsterdam, Netherlands
Creative Director: Marcel Hartog
Art Director: Steef Nijhof
Copywriter: Marcel Hartog
Photographer: Maurice Heesen
Director: Maurice Heesen
DOP: Lennert Hillege
Strategy: Bas Velthuis
Designers: Dave Fransen, Lucas Simons
Editors: Francisco Rodriguez Bouzas, Patcharee Sa-ardkitinun / Postoffice
Colourist: Daphne Maierna
Producers: Petra Keijser (Smarthouse), Joze Rikken
Sound: Robin Schlösser (deKeuken)
Account: Erik-Jan Koense, Marcella Beekman, Kim de Winter
Clients: Berthilde Reijmerskamp, Koen Brakenhoff, Emilie Gordenker
Soundtrack: Dandelion, The Black Atlantic
Published: July 2014

Guinness: Empty Chair

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Creative Directors / Art Directors: Dan Lucey, Jens Waernes
Creative Directors / Copywriters: Chris Beresford-Hill, Tom Kraemer
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Rani Vaz
Group Behavioral Planning Director: Gordon McLean
Group Account Director: Jim Santora
Account Manager: Hayley Devlin
Account Executive: Sara Plotkin
Production Company: Biscuit Filmworks
Director: Noam Murro
Director of Photography: Eric Schmidt
Managing Director: Shawn Lacy
Line Producer: Jay Veal
Edit House: Work Editorial
Editor: Neil Smith
Assistant Editor: Adam Witten
Sound Design: Henryboy
Music House: Human
Sound Mixer: Tom Jucarone
Telecine: CO3
Colorist: Tim Masick
Visual Effects: Absolute Post
Aired: July 2014

Vodafone Netflix: Dialogue

Advertising Agency: RKCR/Y&R, UK
Art director: Mike Insley
Copywriter: Harry Stanford
Creative Director: Mick Mahoney
Planner: Lorna Palmer
Business Director: Duncan McRobb
Account Director: Leigh Goodwin
Production Company: Somesuch & Co
Director: Kim Gehrig
Agency producer: Miles Nathan
Production Company producer: James Waters