Hasta La Creative!

SEGA SAMMY is one of the biggest entertainment company in Japan. The campaign is called ‘Caddie Golugolu’, a series of movies promoting an appropriate manner of Golf in a very unique way to increase the interest of Golf tournament hosted by Sega Sammy for younger generations. The campaign successfully grabbed young ones attention. Its humor is very Japanese but we believe it will intrigue people around the world because of its unique approach to Golf manner.

Advertising Agency: I&S BBDO, Japan
Creative Director: Keiichi Uemura
Planners: Hiroyuki Nakazato, Takuya Miyamoto, Takeru Nagasaki, Yuka Yamamoto
Director: Hiroshi Kikuchi
Camera: Shuhei Onaga
Producer: Shinichi Kuwabara
Production managers: Shunsuke Doi, You Kuwabara, Tetsufumi Kondo
Light: Shusuke Mukai
Stylist: Mie Minagawa
Makeup: Ai Sasaki
Art: Etsuko Akiba
Music: Luna

Context: A creative director does not rest. Is constantly interacting and intervening with what surrounds it. So not only evaluates the cases, the awards, the other works on the street, or ghosts. A real advertisng man is everything, because everything is beautiful or ugly.

Insight: The most beautiful things in our life are the ones in our hearts.

Idea: When placing an NFC (near field communication) chip next to your heart, the creative director created the perfect gallery for his art of living, which exposes only the most beautiful things in our lives.

Advertising Agency: Felismina, Lisbon, Portugal
Creative Director: Tiago Mesquita
Art Director: Tiago Mesquita
Copywriter: Ivo Martins
Web Designer: Juliana Freitas
Web Developer: Miguel Branco
Photographer: Nathalie Zhykharenko
Video: Filipe Varela
Additional credits: Manuel Gigueiredo, Catarina Mesquita
Published: May 2014

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Advertising Agency: RED, Almaty, Kazakhstan
Creative Director: Kachanovsky Stanislav
Art Director: Petr Storozhenko
Copywriter: Renata Khusnutdinova
Illustrator / 3D / Retouching: Alexander Lyan
Published: July 2014

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Corey Silva
Copywriters: Oliver Beeston, Jonathan Drapes
Account Director: Jess Kolb
Agency Producer: Natasha Murray
Director: Charlie Fergusson
Producer: Krista Fergusson
Production company: Fabric Films

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Corey Silva
Copywriters: Oliver Beeston, Jonathan Drapes
Account Director: Jess Kolb
Agency Producer: Natasha Murray
Director: Charlie Fergusson
Producer: Krista Fergusson
Production company: Fabric Films