Herta: The Football Machine

Advertising Agency: BBDO, Belgium
Creative Directors: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Accounts: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play

Water Villa in Amsterdam

Cette villa sur l’eau a été conçue par Framework Architecten & Studio Prototype à Amsterdam. La relation entre l’eau et la maison est au centre de la conception. Les ouvertures apportent un subtil jeu de lumière à l’intérieur de la résidence elle-même. La façade et les matériaux utilisés allient modernité et innovation.

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Samsung Galaxy S 5: Wall Huggers

Advertising Agency: 72andSunny, Los Angeles, USA

Zin Pilates: Happy Bikini

Advertising Agency: HaytHuyt, Antalya, Turkey
Creative Director / Copywriter: Serkan Binici
Brand Manager: Emre Abay
Published: June 2014

Innocent France: The bird

Advertising Agency: Agence Shops, Paris, France
Creative Director / Art Director: Marie Roussel
Copywriter: Denis Caminade
Photographer: Malou Burger
Réalisateur: Jim Lacy
Producteur: Millertimes production

American Apparel apologizes for posting image of Challenger explosion

I predict “The image was re-blogged in error” is the new “the intern did it”. American Apparel has apologized after posting a photo of the space shuttle Challenger exploding on its Tumblr account. They have also explained that “it was re-blogged in error” by someone who was “born after the tragedy” as if this somehow mitigates the fact that a brand is re-blogging random images on a tumblr.

Why is a brand re-blogging stuff on a tumblr page? On what planet is this a good idea?

Adland: 

Top 90 Unique Trends in July – From Parking Lot Contests to Toilet Noise Blockers (TOPLIST)

(TrendHunter.com) This collection of the most popular July 2014 unique trends proves that even the most niche demand can be met. There is no shortage of wildly unusual products and services here.

A recurring theme…

The Nest by Studio Sparrowhill

Cette sculpture réalisée par le Studio Sparrowhill intitulée « Le Nid », est destinée à une cour privée dans un environnement d’entreprise. Un mouvement intéressant et une intensité lumineuse se dégagent de cette création, en fonction de l’heure et de la place du soleil dans le ciel.

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Top 45 Luxury Trends in July – From Champagne-Carrying Clutches to Gilded Tooth Accessories (TOPLIST)

(TrendHunter.com) The top July 2014 luxury trends feature everything one would need to have their most indulgent and lavish summer ever. Capitalizing on the warm weather, brands have focused on providing consumers…

Top 100 Pop Culture Trends in July – From Parody Princess Tees to Fantasy Sword Stilettos (TOPLIST)

(TrendHunter.com) Disney mash-ups, tributes and products dominate this collection of the most popular July pop culture trends for 2014. The release of Maleficent in May inspired a wide range of products. From high…

Adrants Jobs: Senior Director For Marketing Communications

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The University of Iowa is seeking a Senior Director for Marketing Communications.The Senior Director for Marketing Communications will create and oversee the implementation of comprehensive annual marketing plans, including paid, shared and direct communication and will coordinate planning with the Senior Director for News Media Relations to assure that the strategies for paid, direct and shared media are closely aligned to the earned media strategy.

In addition, the Senior Director will work closely with senior leadership in enrollment management (admissions) to create annual student recruitment marketing plans, and lead efforts to develop focused marketing plans for specific high-priority program and initiatives.

Check out the full listing here.

60 Inventive Speaker Designs – From Water-Resistant Sound Systems to 3D Printed Audio Devices (TOPLIST)

(TrendHunter.com) 3D-printed audio devices and water-resistant sound systems are just a few innovative speaker designs that are taking the world of technology by storm. From traditional systems to modernized and…

Bonjour Milan 2014 Furniture

Basé à Milan, l’Atelier Biagetti a conçu une collection de meubles appelée Bonjour Milan 2014. Rassemblant des lampes & autres objets conceptuels, les matériaux vont du verre au cuivre opaque. Une très belle collection design à découvrir en images dans la galerie.

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The Anxiety Behind Your Hedonism

A day in the life of today’s apocalyptic alimentarians.

From Adbusters #114: Blueprint for a New World, Part 3: Corpo


Jerry Lampen/Reuters

As the familiar cultural world slowly, messily deconstructs itself, it was inevitable that cuisine would be transformed as well.

Of course, it began in California, specifically, in the Los Angeles area with its lively authentic Latino-Asian food culture and its tutelary genius, the brilliant, obsessed Jonathan Gold, the only food writer to win a Pulitzer Prize for criticism. For her new book, Anything That Moves, Dana Goodyear, a staff writer for The New Yorker, “set out,” with Gold among her guides, “ to explore the outer bounds of food culture, where the psychological, rational, legal, ethical, and indeed physical limits of edibility are being tried—and sometimes overturned. What I found was a collection of go-betweens, chefs and adventurous eaters—scofflaws …who are breaking with convention to reshape the American palate.?”

“In our contemporary cuisine,” she writes, “I see anxiety behind the hedonism…After centuries of perfecting the ritual of ‘civilized’ dining, there is a furious backpedaling, a wilding,…a post-apocalyptic free-for-all of crudity and refinement, technology and artlessness, an unimaginable future and a forgotten past.”

This antinomian cuisine, she writes, “is about pleasure—pleasure heightened at the brink of calamity.” “If this is the end of the world,” one of her subjects declares, “give me a fork and a knife.”

Goodyear’s subject is the manic transformation of cooking, but a sterner issue haunts her book, for cooking is inseparable from the civilization that it serves and whose tastes it accommodates.

So far the turn to defiantly radical cuisine is largely confined to the West Coast, but a transcontinental leap is probably inevitable, especially now that Gold has joined the Los Angeles Times as its syndicated food writer whose reports from Los Angeles are likely to be picked up by eastern media. Inspired food writing belongs not to a region but to the world. “As yet, however,” Goodyear writes in a puzzling overstatement, “everyone west of the Hudson cooks sous vide,” a costly and delicate technique in which fine cuts of meat or fish, together with seasonings, are placed in sealed plastic bags from which the air has been exhausted and cooked sous vide in a heat-controlled bath so that no flavor is lost in the cooking, a procedure whose temperature is strictly governed by health department regulations in New York, as Goodyear writes. But it makes no sense to say that everyone “west” of the Hudson uses this technique, for this implies that Cosentino and his comrades are sousvidists, whereas only the most soigné restaurants east as well as west of the Hudson use this procedure. More than a mere continent separates sous vide from the new California brutalism.

Though New York lacks the intense, diverse Latino-Asian culinary culture of Los Angeles and Jonathan Gold to report on it, it has its own transgressive preparations, including drinks: a New York bartender, for example, described by Goodyear

uses a rapid-infusion technique to make a smoky marijuana-mescal, double charging a canister of mescal and marijuana with nitrous. The first charge dissolves the gas into the mescal; the second forces the mescal to permeate the bud. When the canister is opened, releasing the pressure, the enhanced alcohol seeps back out of the plant…, he told me. “It’s so illegal on so many levels that no one talks about it openly.”

Superficially, today’s apocalyptic alimentarians echo the Weathermen of the Sixties, but where the Weathermen blew up buildings and shot police officers, today’s radicals defy federal food laws, revel in unpasteurized milk, dine on fried grasshoppers, frog fallopian tubes, and Filipino balut—an unhatched duckling, cooked in its shell and eaten entire, beak, feathers, and bones.

The New York Times reports that global warming may reduce food production “by two percent each decade for the rest of the century” while “world population is projected to grow to 9.6 billion in 2050, from 7.2 billion today,” a terrifying prospect. Bugs, according to Dana Goodyear, might be the answer. “Eighty percent of the world eats bugs,” she writes.

Austrialian Aborigines like witchery grubs, which…“taste like nut-flavored scrambled eggs and mild mozzarella, wrapped in a phyllo dough pastry.” … in Vennezula, children roast tarantulas.

Fried grasshoppers have three times as much protein as beef per ounce “and are rich in micronutrients like iron and zinc.” In Los Angeles, “Guelaguetza…an Oaxacan restaurant, serves a scrumptious plate of chapulines a la Mexicana—grasshoppers sautéed with onions, jalapeños, and tomatoes, and topped with avocado and Oaxacan string cheese,” Goodyear writes, “and Jonathan Gold readers are coming in to order them.” In Washington D.C, “José Andrés, a winner of the James Beard Foundation’s Outstanding Chef Award, makes a very popular chapulín taco—sautéed shallots, deglazed in tequila; chipotle paste; and Oaxacan grasshoppers.”

Andrés “sees bug-eating as both a gastronomic experience…and a matter of survival. ‘We need to feed humanity in a sustainable way,’ he says, ‘Those who know how to produce protein will have an edge over everyone else. World War Three will be over control of water and food, and the insects may be an answer.’” More likely we shall be the insects’ answer. Insects are essential components of the ecosystem: Andrés should think twice before reducing them to protein.

“During the London Olympics,” Goodyear writes,

the celebrated Danish chef René Redzepi, whose restaurant, Noma, has repeatedly been named the best restaurant in the world, served a tasting menu at Claridge’s, the five-star Mayfair hotel. The eight-course meal cost more than $300 a head and featured chilled live ants, flown from Copenhagen, on cabbage with crème fraîche.

The ants tasted citrusy, like lemon grass, wrote a food critic for Bloomberg News. “That Mexico developed a taste for bugs,” according to the ecologist Daniel Pauly, may have arisen from population pressure and “a lack of alternatives,” the same pressure that, in the absence of large mammals, led their Aztec ancestors to eat one another before the conquistadores prudently ended the practice.

Jason Epstein, former Editorial Director at Random House, was a founder of The New York Review and of the Library of America. He is the author of Eating: A Memoir. Above is an excerpt from Food Tips for Christmas—his review of Dana Goodyear’s Anything That Moves—published in The New York Review of Books in December 2013.

Source

Club Orange, Club Zero: El Zero – The Fruit Whisperer

The epic tale of how one gifted young man learned to master the ancient art of ‘Fruit Whispering’ and gained the power to create a truly delicious drink… with ZERO sugar!

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Account Manager: Mags O’Reilly
Agency Producer: Fiona McGarry
Planning Director: Sinead Cosgrove
Head of Digital: Lisa O’Brien
Managing Director: Ray Sheerin
Production Company: Red Rage Films
Producer: Gary Moore
Director: Brian Durnin
Director of Photography: Richard Kendrick
Music: Steve Lynch / Stellar Sound
Voice Over: Javier Fernández-Peña
Post-production: Windmill Lane
Published: June, 2014

Anti Smoking by Dustbin, Bangalore

Advertised brand: PSA
Advert title(s): Anti-Smoking: F1 Circuit
Advertising Agency: Dustbin, Bengaluru.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj

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The post Anti Smoking by Dustbin, Bangalore appeared first on desicreative.

Scotts LawnCare: Seeder Football

Advertising Agency: Miami Ad School, Miami Beach, USA
Art Director: Azim Abasbek
Copywriters: Vito Catalani, Jade Hughes

Tastes of Thailand: Sweet

This poster features traditional Thai dancers, as well as flowers illustrated in authentic Thai art style. The flavour profile is depicted by sweet pineapple, banana and subtle candy colours.

Advertising Agency: Bittersuite, South Africa
Executive Creative Director: Andrew Hofmeyr
Creative Directors: Andrew Hofmeyr, Jade Eccles
Illustrators: Simone Hodgkiss, Stephi Holmwood
Designers: Tessa Kleingeld, Stephi Holmwood
Account Manager: Gillian Nairn

Tastes of Thailand: Fresh

This poster features Thailand’s prominent Buddhist culture, along with elements of long-tail boats and palm trees. The flavour profile comes through in the fresh prawns, coconuts and citrus designs with a crisp, cool colour palette.

Advertising Agency: Bittersuite, South Africa
Executive Creative Director: Andrew Hofmeyr
Creative Directors: Andrew Hofmeyr, Jade Eccles
Illustrators: Simone Hodgkiss, Stephi Holmwood
Designers: Tessa Kleingeld, Stephi Holmwood
Account Manager: Gillian Nairn

Tastes of Thailand: Hot

Authentic Muay Thai fighters and Thai dragons add to the fiery flavour profile of this poster. Illustrations of chillies and flaming woks are complimented by warm red and orange tones.

Advertising Agency: Bittersuite, South Africa
Executive Creative Director: Andrew Hofmeyr
Creative Directors: Andrew Hofmeyr, Jade Eccles
Illustrators: Simone Hodgkiss, Stephi Holmwood
Designers: Tessa Kleingeld, Stephi Holmwood
Account Manager: Gillian Nairn