Sparkling Bubbles Installation

L’artiste Emmanuelle Moureaux a créé cette superbe installation de bulles colorées suspendues dans les airs, en collaboration avec Coca-Cola. Les bulles sortent d’un verre Coca-Cola et sont faites d’acrylique transparent. A découvrir à travers les images de Daisuke Shima et Nacasa & Partners.

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No Top Prize for Pharma at First Cannes Health Festival


Dentsu won the top prize in the health and wellness category, the Grand Prix, for its “Mother Book” at the first Cannes Lions Health festival, the new two-day show preceding the main Cannes Lions Festival of Creativity. Nobody took home a Grand Prix in pharma, the other category at Lions Health.

“We made a determined effort at the beginning not to award because it was good or OK,” said Jeremy Perrott, pharma jury president and global creative director for McCann Health. “That’s the reason there’s no grand prix in pharma. We don’t believe we’re quite there yet.”

Lions Health opened its doors for the first time to over 800 delegates from more than 50 countries. So for the winner in the wellness category, being the first and only at Cannes Health to win the top prize is an added bonus.

Continue reading at AdAge.com

MasterCard: Priceless Surprises, MLSE (Maple Leafs)

A father and his four sons reunite to watch a Toronto Maple Leafs game together, and are greeted by a Leafs legend and a Priceless Surprise courtesy of MasterCard Canada.

Advertising Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Creative Directors: Cam Boyd, Troy McGuinness
Art Directors: Robin Soukvilay, Alina Skyson
Copywriters: Mitch Robertson, Jill Mack
Agency Producer: Sarah Michener
Director/ DP: Tyler William
Production Company: Industry Films
Executive Producer: Tom Symes
Editors: Brian Noon, Grant Pye / MacLaren Craft
Accounts: Ryan Timms, Emily MacLaurin-King, Adam Bercovici
Published: May 2014

MasterCard: Priceless Surprises, WMCFW (Fashion Week)

Two best friends expected the opening night of World MasterCard Fashion Week would be amazing. But they never expected it would include a famous supermodel and a Priceless Surprise courtesy of MasterCard Canada.

Advertising Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Creative Directors: Cam Boyd, Troy McGuinness
Art Directors: Robin Soukvilay, Alina Skyson
Copywriters: Mitch Robertson, Jill Mack
Agency Producer: Sarah Michener
Director/ DP: Tyler William
Production Company: Industry Films
Executive Producer: Tom Symes
Editors: Brian Noon, Grant Pye / MacLaren Craft
Accounts: Ryan Timms, Emily MacLaurin-King, Adam Bercovici
Published: May 2014

Land Rover: Bath

En suite bath.
Discover your second home.

Advertising Agency: Miami Ad School
Art Director: Sarah Yu
Copywriter: Jacque Vavroch

Land Rover: Floors

Natural stain hardwood floors.
Discover your second home.

Advertising Agency: Miami Ad School
Art Director: Sarah Yu
Copywriter: Jacque Vavroch

Land Rover: Floor plan

Sprawling open floor plan.
Discover your second home.

Advertising Agency: Miami Ad School
Art Director: Sarah Yu
Copywriter: Jacque Vavroch

Land Rover: Views

Rooftop access with 360° views.
Discover your second home.

Advertising Agency: Miami Ad School
Art Director: Sarah Yu
Copywriter: Jacque Vavroch

Samsung S-Drive: Rewards

Advertising Agency: Leo Burnett, Sydney, Australia

Audi: Personal invitation

Advertising Agency: thjnk GmbH, Hamburg, Germany
Creative Directors: Tobias Ahrens, Gerrit Zinke
Art Director: Gerrit Zinke
Copywriter: Tobias Ahrens
Director: Alexander Gerlts
Production company: Ziggy Media
Published: June 2014

Chillsner: Beer Arm Wrestling

Advertising Agency: mofilm
Production Company: Ifeelms
Executive Producer: Irene Caparrós
Director: Sacha Solimán
DOP: Victor Rius

Pompis Extra Abosortion: Splash, Bed

Less absorption, less time for you.

Advertising Agency: McCann, Quito, Ecuador
General Creative Director: Juan Manuel Larco
Creative Directors: Pablo Aguirre, Andrés Vallejo
Art Director: Marcelo Calderón
Published: May 2014

Pompis Extra Abosortion: Splash, Patio

Less absorption, less time for you.

Advertising Agency: McCann, Quito, Ecuador
General Creative Director: Juan Manuel Larco
Creative Directors: Pablo Aguirre, Andrés Vallejo
Art Director: Marcelo Calderón
Published: May 2014

Pompis Extra Abosortion: Splash, Sofa

Less absorption, less time for you.

Advertising Agency: McCann, Quito, Ecuador
General Creative Director: Juan Manuel Larco
Creative Directors: Pablo Aguirre, Andrés Vallejo
Art Director: Marcelo Calderón
Published: May 2014

Axiom Telecom: Father's Day

Advertising Agency: FP7/DXB, UAE
Associate Creative Director: Stephan DeLange
Business Director: Rasha El Saadaoui
Head of Insights / Strategy: Tahaab Rais
Account Director: Deblina Gupta
Account Manager: Tarik Baraka
Digital Marketing Manager: Dounia Baha
Country Marketing Manager: Efe Dikturk
Head of Group Marketing: Mustapha Ezzaime
Production Partner: Dolly Saidy, Layal Ashi / MINT MENA
Production House: Streetwise Productions
Executive Producer: Ali Azarmi
Director: Amir G’Nia
Producer: Nima Safari, Ali Azarmi

The Big Bubble by Alex De Witte

« The Big Bubble » est une grande bulle de lumière réalisée en verre soufflé. Chaque pièce est unique, puisque réalisée à la main par l’artiste Alex De Witte. Ce luminaire existe en différentes couleurs, lorsque le verre est légèrement teinté. Plus d’images dans l’article.

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Telus: Urinal game

TELUS is turning routine trips to the washroom into fun, action-packed experiences for men watching the World Cup in sports bars across Toronto. TAXI Vancouver has created a urine-activated experiential installation that promotes the reliability of the TELUS 4G LTE mobile network.

Advertising Agency: Taxi, Canada
Creative Director: James Sadler
Copywriter: Ben Hudson
Art Director: Darcy Twarog
Account Director: Quinn Ingham

la comunidad: Whywesold

If you see Jose or Joaquin in Cannes, ask them to buy you a drink. #whywesold

Advertising Agency: La Comunidad, Miami, USA
Chief Creative Officers: José Molla, Joaquin Molla
Art Director: Fernando Reis
Copywriter: Marcelo Padoca
Illustrator: Fernando Reis
Published: June 2014

Difficult to digest? / Difficile à digérer?

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THE ORIGINAL? 
ENO (GlaxoSmithKline) digestive tablets2009
Source : Adeevee
Agency : Ogilvy & Mather Gurgaon (India)
LESS ORIGINAL
Gas-X flatulance relief – 2014
Source : Adsoftheworld
Agency : Saatchi & Saatchi Toronto (Canada)

Apple iPhone 5s: Strength

Advertising Agency: TBWAMedia Arts Lab, USA