Advertising Agency: AdQUA Interactive, Seoul, South Korea
Chief Creative Officer: Jeongkyo Seo
Chief Creative Director: Hunchul Chun
Creative Director: Hyunkyoon Kim
Copywriter: Bora Lee
Producer: Haejun Lim
Director: Jeonghan Kwon
Designer: Sewoong Ha
Motion Designers: Jungyeol Yoon, Sojung An
Account Director: Hyochul Lim
Account Executives: Boyoung Park, Minkyung Jeong
Advertising Agency: Buzzman, USA
Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters / Art Directors: Mickael Krikorian, Victor Sidoroff
Art Director Assistants: Ugo Guillermo, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Managers: Julien Scaglione, Thomas
PR Managers: Cyril Paglino, Clara Bascoul
Advertising Agency: OgilvyOne, Dubai, UAE
Regional Director: Nabil Moutran
Creative Director: Sally Tambourgi
Art Director: Nadine Hallak
Copywriters: Dylan Kidson, Maya Elkai
Account Supervisor: Carina Aoun
PR Account Executive: Sophie Wordley
Producers: Amin Soltani, Carmel Missilmany
Director: Emile Slailaty
Production House: Déja Vu Dubai
Editor: Souheil Zahreddine
Published: May 2014
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Marius Kneipferavicius
Copywriter: Antonio Bechtle
Illustrator: Marius Kneipferavicius
Published: June 2013
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Jon Marshall
Art Director: Carlos Wigle
Executive Producer: Walter Brindak
Director: Kenny Herzog
Prod. Comp: O Positive
Producer: Ken Licata / O Positive
Editor: Chuck Willis
The difference between saying it and saying it right.
Advertising Agency: McCann, Medellín, Colombia
Chief Creative Officer: Samuel Estrada
Creative Director: Germán Camelo
Art Directors: José Manuel Arango
Copywriters: Cristian Ovalles, Germán Camelo
Account Director: Margarita Echavarría
Production 3D Company: El Cisne
Published: February 2014
The difference between saying it and saying it right.
Advertising Agency: McCann, Medellín, Colombia
Chief Creative Officer: Samuel Estrada
Creative Director: Germán Camelo
Art Directors: José Manuel Arango
Copywriters: Cristian Ovalles, Germán Camelo
Account Director: Margarita Echavarría
Production 3D Company: El Cisne
Published: February 2014
URL: http://footballtofootballtranslator.com
Introducing The Football to Football Translator, a Google Chrome extension that translates the sissy World Cup lingo on any webpage into real red-blooded NFL-related terminology.
Creatives: Stephen Dalton, Ben Smith, Harold Jones
Most conventional lubes contain anti-freeze, carcinogenic parabens, and chemicals that are also found in oven cleaners. Or, if they are safe, they don’t work. Simply Slick was created as a safe and effective alternative. Because we believe that women should have the right to choose what they put in their bodies.
Advertising Agency: Edward Teach, USA
Published: April 2014
It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro.
At its core, Storyscaping is essentially an exhortation we’ve heard many times before: Brands and companies need to define their Purpose (it gets the capital ‘P’ treatment here) and then use that as the basis for developing stories that live in multiple media, because people respond to stories. It’s as simple as that. We get a few short case studies that serve as examples of Storyscaping, as well as the expected nods to brands like TOMS and Coca-Cola.
There’s little new here, and much of it is packaged with a generous helping of today’s marketing buzzwords. But buried within the book is a revealing look of how the agency used Ethnography to study people’s habits in their own environments, and the insights that can be developed with those techniques. I’d love to see this section expanded upon in the future, because for the most part, advertising agencies still give short shrift to actually doing qualitative research on consumers and rarely develop marketing campaigns that reflect those types of insights. And it’s the kind of thinking I believe marketers would value more than an agency’s supposedly proprietary process.
Legorburu and McColl do a fine job of selling SapientNitro’s Storyscaping philosophy. If you’re looking for a job there, or looking to hire the agency, this book is clearly a must-read to get a good sense of what to expect. Other than the ethnography discussion, there’s little knowledge here that other people haven’t already appropriated for their own self-promotional purposes. Storyscaping is only the latest variation on a very familiar story.
Special thanks to Wiley for providing me with a review copy.
The post Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo appeared first on AdPulp.
Brand: Hero Motocorp
Agency: Percept/H
Copy Writer: Karan Raghav
Art Director: Mudit Khurana
The post Hero Margdarshak by Percept/H appeared first on desicreative.
Mr. Schirrmacher was co-publisher of the Frankfurter Allgemeine Zeitung, one of Germany’s most respected publications.
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees. Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King.
Advertising Agency: Goodby Silverstein & Partners, USA
Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees. Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement.
Advertising Agency: Goodby Silverstein & Partners, USA
Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees. Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign.
Advertising Agency: Goodby Silverstein & Partners, USA
Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees. PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask.
Advertising Agency: Goodby Silverstein & Partners, USA
Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees. Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design.
Advertising Agency: Goodby Silverstein & Partners, USA
Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov
The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees. Designer Alex Trochut created his own design.
Advertising Agency: Goodby Silverstein & Partners, USA
Co Chairman / Partner: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Print Producer: Jim King
Photographer: Claude Shade
Visual Effects Artists: Nathan Shipley, Chris Carmichael
Group Account Director: Todd Grantham
Account Director: Joel Giullian
Account Manager: Melody Cheung
Director of Brand Strategy: Brendan Robertson
Business Affairs Manager: Chrissy Shearer
Editor: Sam Luchini
Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov
Print
Meo
Telepizza. On your video on demand. It’s not fiction.
Advertising Agency:Mstf Partners, Lisbon, Portugal
Creative Director:Susana Sequeira, Lourenço Thomáz
Art Director:Ivo Purvis
Copywriter:Pedro Lima
Photography:Frederico Vanzeller
3d Artist:Frederico Vanzeller
PR, Online
Hellmann’s
The #ReciTweet action on Hellmann’s Brazil official Twitter page (@hellmannsbrasil), which consisted in personalized recipes that were based on ingredients tweeted by users with the hashtag #PreparaPraMim (#PrepareForMe) without having to download any app or doing any research, achieved a record number for the page. Over the 15 days of the campaign there were more than 3 million impressions relating to #ReciTweet, 2.000 new fans and approximately 85.000 engagements – the sum of clicks, followers, retweets and replies to the tweets posted.
Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
