MailOnline Hires BuzzFeed Vet Jon Steinberg to Lead North America Push


Former BuzzFeed President and Chief Operating Officer Jon Steinberg has been named CEO for North America at MailOnline, the top newspaper site in the English-speaking world and No. 2 in the U.S., where it trails only The New York Times.

Mr. Steinberg said last month that he was leaving his post at BuzzFeed, which he joined in 2010 and helped build into a leader in selling sponsored content to advertisers, a trend that many others are now emulating.

He told Ad Age in May that he was leaving BuzzFeed is to do “something entrepreneurial in the media space.” Though MailOnline is popular, its United States ad business in particular remains an opportunity for growth. CEO for North America is a newly created position, a spokesman said.

Continue reading at AdAge.com

Adobe: Welcome to Cannes


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Adobe

The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, features some of the world’s most awarded and respected advertising illuminati and will be displayed right smack-dab at the entrance of the Palais—the entry point for over 12,000 attendees.

Designer Alex Trochut created his own design.

Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design.

PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask.

Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign.

Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement.

Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King.

Advertising Agency:Goodby Silverstein & Partners, San Francisco, USA
Co Chairman:Rich Silverstein
Partner:Rich Silverstein
Creative Director:Will Elliott
Associate Creative Director:Patrick Knowlton
Art Director:Sam Luchini
Copywriter:Roger Baran
Print Producer:Jim King
Photographer:Claude Shade
Visual Effects Artists:Nathan Shipley, Chris Carmichael
Group Account Director:Todd Grantham
Account Director:Joel Giullian
Account Manager:Melody Cheung
Director Of Brand Strategy:Brendan Robertson
Business Affairs Manager:Chrissy Shearer
Editor:Sam Luchini
Illustrators:Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov

Go Outside Outdoor Magazine: Office building, Shopping mall, Subway station


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Go Outside Magazine

Advertising Agency:Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors:Eduardo Martins, Philippe Degen
Art Directors:Rodrigo Scapolan, Fabio Noremberg, Bruno Bomediano
Copywriter:Carlos Schleder
Illustrator:Gelmi Estudio De Arte
Photographer:Mario Coelho
Retouching:Imagem Boreal
Art Buyer:Mario Coelho
Advertisers Supervisor:Debora Liotti

Karlstads Stadsnät: Crocodile Dundee, Rocky, Saturday Night Fever, Titanic


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Karlstads Stadsnät

Get a better movie experience. Fast and reliable streaming.

Advertising Agency:Spenat, Karlstad, Sweden
Art Director:Erik Nilsson
Copywriters:Mats Åstrand, Marcus Sjögren
Account Manager:Per N. Lekemark
Production Managers:Marjo Fjällsby, Cindy Bråtenfeldt
Final Art:Maria Grahn
Photographer:Lipkin
Illustrator:Sara Persson

Land Rover: Tarantula Hawk Wasp, Snout Beetle, Maltese Ruby Tiger Moth


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Land Rover

Commonly found in the remote desert habitats, shrublands and grasslands of the Southwest U.S. and Mexico. Excruciating sting. Considered to be the second most painful in the world.
Land Rover. Above and beyond.

Burrowing beetle domestic to the tropical and temperate regions of Zimbabwe. Destructive to maize, cotton and soybeans. The first beetles to appear after the rains of the November wet season.
Land Rover. Above and beyond.

A stout, broad-winged, hairy moth endemic to the Maltese Islands. Predator defenses include aposematic coloration, odors and ultrasonic vibrations. Poisonous if eaten.
Land Rover. Above and beyond.

Advertising Agency:Y&R Midwest, Chicago, USA
Chief Creative Officer:Bill Cimino
Creative Director:Adam Cook, Gordon West
Copywriter:Adam Cook
Art Director:Gordon West
Director Of Integrated Production:Brian Smego
Photographer:Marc Schwartzberg

Pompis Extra Abosortion: Splash


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Pompis

Less absorption, less time for you.

 

Advertising Agency:McCann, Quito, Ecuador
General Creative Director:Juan Manuel Larco
Creative Directors:Pablo Aguirre, Andres Vallejo
Art Director:Marcelo Calderón

Stylographe luxury pens: Dear tablet, Dear phone


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Stylographe

Rewrite the script.

 

Advertising Agency:Babel, Paris, France
Creative Director:Paul Wauters
Art Directors:Kamel Makhloufi, Kate McMullen
Copywriter:Kate McMullen

Innocence in Danger: Boy, Girl


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Innocence In Danger

Do you know what your kids are watching on the internet right now?
Learn how to use internet sensibly:
www.innocenceindanger.org

Advertising Agency:Publicis, Frankfurt, Germany
Executive Creative Director:Volker Schrader
Creative Director:Mathias Henkel
Art Director:Sonja Fritsch
Producer:Heide-Marie Grabarz-Marks
Account Director:Markus Weißbarth
Post Production:Stefan Kranefeld
Photographer:Achim Lippoth
Production Manager:Heide Hartwich
Art Buying:Katja Bonnert

Honey I’m Home Design

Malorie Pangilinan et Luz Cabrera ont conçu cette ruche pour ranger ses clefs dans des petites alvéoles hexagonales, une fois rentré chez soi. « Honey, I’m Home ! » reprend donc une célèbre phrase des années 50 que l’on trouvait sur les images du Rêve Américain, en créant un jeu de mot avec le miel et les abeilles.

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Fox Expects 3 ‘Avatar’ Sequels to Be Worth the Wait

The long-awaited screenplays for James Cameron’s three “Avatar” sequels will soon be ready, probably within weeks.



For Individuals Looking To Generate More Visitors You Might Want To Try YouTube

You will find that driving traffic to a site is among the items that is most hard for most Online Marketers. You will find that whatever methods you use you’re going to wind up investing loads of time implementing it. Obviously when you don’t have traffic you are not going to make cash which is the primary reason you will need to use some type of traffic strategy. One of these traffic producing methods which is commonly overlooked is the use of YouTube. For individuals that are not familiar with this advertising technique we will be going over it in this post.

The very first thing you are going to must do is create a list of keywords you are going to want to target for search engines like Google. For those of you own a camcorder you are able to actually create videos with this and for those who don’t you are able to simply buy a screen capture program to record your computer screen. At this stage you will need to upload these videos to YouTube and develop a key word targeted title and description together with a link to your website to include with the video. Last but not least you have to begin developing keyword targeted back-links straight to the page where your YouTube video will be shown.

One of the reasons you would like to use YouTube for advertising your internet site and products is generally mainly because this web site is owned by Google The reason this is so important is mainly because when you produce a video on YouTube, Google will automatically give this page authority in their search engine results. Another thing I should mention is that it’s not going to be as hard to get your video on the first page of Google as it would be to get a website on the page of Google

One thing you ought to comprehend about the videos that you generate is that they ought to be incredibly informative and helpful to the viewer. There are individuals out there who simply make a video with a couple of images, add some audio and expect individuals to visit the link below, but the viewers typically close the video even before it finishes. Obviously if your videos are jam packed with valuable information and is interesting enough to grab the viewer’s attention you can actually ask the viewer to just click your link when the video is finished.

An additional thing I should point out is that article marketing and advertising will be an excellent way to begin building these links that point to your video which is on YouTube. To get a website on the first page of Google it might take tens of thousands of links, but to do this for a YouTube video it could only take a hundred or so. In relation to the key word list you generated you ought to also be aware that for each phrase you will want to create a separate video. The real reason for this is so you can load the title and description with only one targeted keyword phase, and this will additionally help you to get multiple first page listings.

Modern Villain Makeovers – Jeff Langevin Updates Maleficent’s Look for the 21st Century

(TrendHunter.com) Though Angelina Jolie is currently introducing audiences to a new take on Maleficent with the eponymously titled film, artist Jeff Langevin is introducing us to a contemporary Maleficent of his own…

Black And White Landscapes of Central Park

Le photographe Michael Massaia a fait la série « Deep in a dream – Central Park », en noir et blanc, dans laquelle il capture ce parc de nuit, avec une atmosphère sombre de mystère et des arbres menaçants. Une très belle série, captivante, à découvrir en images dans la galerie.

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Anti-Homeless Installments – Nils Norman Depicts the Questionable Nature of ‘Defensive Architecture’ (GALLERY)

(TrendHunter.com) An all too common image for any urbanite: a homeless man or woman posted on the curb or escarpment steps asking for spare change. More often than not, these marginalized bodies are regarded with…

Casey Kasem, Wholesome Voice of Pop Radio, Dies at 82

Mr. Kasem, the longtime host of “American Top 40,” was known for his homey sentiment and an optimism that ran headlong into the prevailing spirit of rebellion in 1970s music culture.



Canon – Bring It

La marque Canon a récemment lancé sa campagne américaine intitulée Bring It et proposant aux utilisateurs de produits de la marque d’envoyer leurs contenus pour les mettre en avant. Une vidéo compilant des images toutes plus belles les unes que les autres à découvrir dans l’article.

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Mr Delivery: I Hate You

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Copywriter: Brett Bruton
Agency producer: Bronwyn Henry
Account Manager: Tanya Ruiters
Published: May 2014

Mr Delivery: Hard Life

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Copywriter: Brett Bruton
Agency producer: Bronwyn Henry
Account Manager: Tanya Ruiters
Published: May 2014

Mr Delivery: Mrs Schumacher

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Copywriter: Brett Bruton
Agency producer: Bronwyn Henry
Account Manager: Tanya Ruiters
Published: May 2014

Saint Gobain Isover: Noisy Neighbors

Advertising Agency: Babel, Paris, France
Production Company: Eardrum
Creative Director: Paul Wauters
Copywriters: Paul Wauters, Ralph Van Dijk
Director: Ralph Van Dijk
Published: April 2014