Remember that disappearing bruise cyber bullying spec ad from two years ago that was very similar to a disappearing bruise domestic ad <a href="http://adland.tv/commercia”>
When faced with the decision to buy a lottery ticket which could earn you a thousand a day for life (or a thousand a week if you’re runner up) or a toy, go with the lotto ticket. If you don’t, the future you will be hella upset.
Voici un film réalisé par Sebastian Linda dont nous avons déjà parlé. Ce court métrage nommé « The Journey Of The Beasts » montre les parcours sportif d’un groupe de jeunes skateurs qui voyage dans en Indonésie. Les habitants et les paysages sont montrés tels quels, rendant le film très riche.
If you’re an American using the most popular of social networks, chances are good you’ve seen an ad for Facebook on Facebook recently.
That’s the result of an ongoing and open-ended campaign dubbed “Where will your friends take you?” that kicked off in the U.S. in January. (It began running in the U.K., Canada, Australia and New Zealand a month earlier.) With the exception of a TV spot that aired on Mothers Day, the broadly-targeted campaign is limited to Facebook as a medium. Comprised of videos and static photo posts that are “sponsored” in users’ news feeds, the ads are various takes on the theme of friendship.
The work comes from Facebook’s internal creative team, The Factory — which is now up to 40 people — and agency-of-record Wieden & Kennedy. Leading the effort is Facebook’s head of brand marketing Rebecca Van Dyck and executive creative director Scott Trattner, who joined the company from TBWA/Media Arts Lab six months ago. The two are close collaborators who previously worked together on Apple, when Ms. Van Dyck was there.
(TrendHunter.com) Poland-based designer Martyna Wedzicka will certainly make an impression on her future clients or superiors with her business card. The cleverly designed card is essentially clear plastic that acts…
Na época da faculdade, tive um professor que costumava falar sobre um dos principais embates éticos de um jornalista: ajudar ou fotografar, filmar, continuar trabalhando? A resposta era sempre a mesma: primeiro faça o seu trabalho, depois ajude. Porque o seu trabalho pode fazer a diferença para uma comunidade inteira, é a força de uma imagem, da sua caneta, que poderá ajudar a mudar o mundo. Com a experiência, a gente aprende que cada situação é diferente, mas que a consciência sempre vai pesar. Uma coisa é certa, entretanto: uma caneta realmente tem força, seja para fazer anotações para uma matéria, seja para assinar uma petição da Anistia Internacional.
No recente filme criado pela TBWA de Paris, e magistralmente produzido pela Troublemakers, a mensagem é exatamente essa: sua assinatura é mais forte do que você imagina. Lindo demais.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Dean Baquet, 57, the new executive editor, had a malignant tumor removed from his kidney and plans to return to work in about a week.
Category: Up Your Game
Summary: Instagram, the photo and video-sharing app owned by Facebook, is the fastest-growing social network with 35 million monthly smartphone users spending 257 minutes per month. Forty percent of their traffic is in the United States, where 58% use the app every day. Seven in ten are women (18–44) with household incomes of $75,000 or more who are actively looking to be surprised, diverted, and delighted. Instagram, according to research by L2 Think Tank, registers 15 times the engagement and double the engaged user base of its parent, Facebook.
Le réalisateur Chris Pritchard nous dévoile cette magnifique vidéo en technique timelapse présentant d’une manière nouvelle la ville de Los Angeles. Que ce soit sur un toit, une colline ou une montagne, les plans et les paysages à couper le souffle permet au public d’apprécier la ville d’un point de vue inédit.
Se o objetivo era chamar a atenção, não é preciso nem dizer que a Virgin Mobile e a Mother NY conseguiram ao criar um novo meme, Catsies. A bizarra mistura de selfies com gatinhos é a nova aposta da provedora de celulares, que criou até mesmo um concurso para premiar as melhores sefies felinas, o Catsies Awards, com chancela da Samsung e seu Galaxy 5.
No vídeo acima, a equipe da Mother apresenta o projeto, enquanto coloca alguns pacientes (e entediados) gatinhos nas mais variadas situações para fotografá-los. Viagens a Paris, despedidas de solteiros, no banho…
De verdade, lá no fundo eu torço para nada disso ser sério, tipo uma brincadeirinha de 1º de abril atrasada. Ainda assim, há grandes chances de a moda pegar.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Campaign asked leading creatives from advertising agencies across each of the six major continents to tell us about creativity in their culture and to supply an image that illustrates their country’s creativity at its best. Here we ask Sérgio Gordilho, chief creative officer, Africa to tell us more.
Condé Nast could launch its GQ, Vogue and Tatler branded-restaurants and bars in London within a couple of years as it explores ways of extending its brands throughout the hospitality industry.
A ‘typical’ European launderette, an offer to wash people’s clothes for free if they’ve got an Italian football team shirt in the load – what could possibly go wrong?
Clear Channel Outdoor, the out-of-home media owner, has created an interactive football game to tie in with the World Cup, which will be played out on a giant screen during Cannes Lions.
Karen Blackett, the chief executive of MediaCom UK, received an OBE in the Queen’s Birthday Honours list.
(TrendHunter.com) When it comes to shopping for a new swimsuit, most of the time women just want to feel like they have a lot of options; the H&M Summer Season Swimwear ad campaign focuses on that. It showcases a…
Imagine todos aqueles “personagens” tipicamente norte-americanos que costumam aparecer em filmes, livros e comercias. O astronauta, o cowboy, a líder de torcida, o jogador de futebol americano, a garçonete… Todos eles (e muitos outros) entram em campo, literalmente, no filme da EA Sports FIFA. Com criação da W+K Amsterdã, o comercial aproveita a Copa do Mundo para lembrar que, pelo menos no game, todos podem jogar.
Recheado de orgulho, nacionalismo e até alguns estereótipos, The Next American Hero tem produção da Camp David.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Cannes, our chance to share, reward and celebrate, is the best reflection on the state of the advertising industry each year, and this week I predict it will reveal the level of chaos we all feel.
This year, advertisers will be rewarded in 17 categories, double the number of awards from just five years ago. Whether this reflects advertising as an increasingly wide discipline that requires ever more specific knowledge and skills, or whether it’s about mindlessly increasing revenue, I don’t care.
What I do care about is the meaninglessness of them all. This year I see the talk on the Croisette shifting for the first time from “There are too many awards” to “What the hell are these categories anyway?” We’ve gotten to a level of complexity so great that the Cannes organizers have a “Cannes Doctor” prominently featured on their website to help tell industry experts what sort of advertising they’ve made.
When the Globe and Mail reported that Melbourne, Australia’s Metro Trains had licensed its “Dumb Ways to Die” characters to Canadian insurer Empire Life, some viewers were a little confused.
The original effort, from McCann, Melbourne, was a viral smash and swept last year’s Cannes International Festival of Creativity with an unprecedented five Grand Prix wins.
So when the characters showed up in a new campaign with the tag line, “The dumbest way to die is without life insurance,” some assumed that the insurance company simply lifted content straight from the source.
Media coverage of political campaigns nowadays tends to focus on things like social media, tech-savvy organizing and voter micro-targeting popularized by Obama campaign quants. But those bright, shiny objects distract from the mundane, yet proven tradition of donor-list rental.
In politics, as in business, you have to spend money to make money. And the renting of donor lists is one of the best ways to do that. In fact, contact lists gathered by the Obama for America and Romney for President campaigns are among the largest political lists around today, and they’re essentially for sale.
A perusal of Federal Election Commission reports turns up rentals of all sorts by political campaigns and advocacy groups. Sign an online petition supporting gun rights lately? Attend a campaign event? Donate to a nonprofit or political candidate? You’re on one or more lists somewhere as a result.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
