Hasta La Creative!

This week, Will Hayward, vice-president of advertising, Europe, BuzzFeed, addresses the Digiday Publishing Summit crowd on how the social web is changing consumption of news, treats MediaCom’s international team to donuts galore and almost gets thrown out of his NCT class.

(TrendHunter.com) Taking the audience on a fashion trip from 2000 to 2015, this Swedish fashion series explores how quickly the aesthetics and concepts of fashion transformed in those years. 

Created by Michael…

Mais uma temporada de Game of Thrones chegou ao fim, provavelmente deixando mais perguntas do que respostas nas mentes dos fãs. Aliás, é inegável a quantidade absurda de fãs conquistados pela obra de George R. R. Martin. Um deles, o designer norte-americano Jerry Liu, resolveu brincar com cores e formas para vetorizar de uma forma bem minimalista alguns de seus personagens favoritos.

Ficou bonito, simples e bem fácil de reconhecer todos eles. Para quem tiver a oportunidade, recomendamos uma visita ao site do artista, que é bem talentoso. Tem muita coisa bacana por lá.

Post originalmente publicado no Brainstorm #9
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A grande premiada da categoria Creative Effectiveness em Cannes foi a campanha que fazia filhos e filhas passarem vergonha por não visitarem seus pais. Promovida pela V/Line da Austrália e realizada pela McCann de Melbourne, conseguiu aumentar em 12% as vendas de passagens de volta para cidades do interior.

O Brasil também levou um leão com a campanha ‘Retratos da Real Beleza’ Dove, da Ogilvy São Paulo.

Grand Prix
‘Guilt Trips’, da McCann Melbourne para a V/Line (Austrália)

Leões
‘Weave your Magic’, da Wieden+Kennedy de Londres para a Arla Foods (Reino Unido)

‘Travel Yourself Interesting’, da Ogilvy&Mather de Londres para a Expedia (Reino Unido)

‘Don’t Raise Money, Make Money’, da Publicis de Londres para a Depaul UK (Reino Unido)

‘How Brad Pitt’s Bro’ Helped Virgin Mobile Punch Above its Weight’, da Havas Sydney para a Virgin Mobile (Austrália)

‘Retratos da Real Beleza da Dove’, da Ogilvy SP para a Unilever (Brasil)

‘Australia Day’, da DDB Sydney para o McDonald’s Austrália (Austrália)

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Category: Up Your Game
Summary: Some companies think they are in control of the brand that you are trying to communicate. Some marketing individuals, particularly those heavy into social media, say the consumer is in control of what a brand is.

What do you think? Do companies or consumers have control over a company’s brand?

If you like flashing Instagram-style images of watermelons, beautiful faces, naked legs doubling as mustard-drizzled hotdogs, and other photos conjuring the #BestSummerEver, then you’re going to love Malibu’s latest campaign video.

(TrendHunter.com) There is something slightly surreal about the photo series titled Mutter Schuhe by Nina Roder, a photographer born in Neuendettelsau, Germany. It captures three generations of women, which happen to…

Toshiba is launching a global print and digital push to show that its largest b-to-b unit provides more than just printers and copiers.

Using the slogan “Together Information,” Toshiba America Business Solutions [TABS] is marketing itself as a technology and service provider that can help with a variety of document and data management needs.

“We’re a very diversified electronics and overall technology company and the lack of homogeny on the product side and image side is a bit of a detriment [for buyers]; no one really knows all of who we are and what we do,” said Bill Melo, TABS general manager and CMO. “Toshiba is comprised of 72 owned companies in the U.S. We are a name that’s known, but in TABS’s case, we grew out of a historic base of manufacturing copiers, printers and office products to manage documents. We have since evolved to help customers manage content of all sorts, from scanning to storage of all data, not just paper.”

Continue reading at AdAge.com

On Wednesday, at a splashy event in its hometown of Seattle, Amazon is widely expected to introduce its very own smartphone.

If true, the e-commerce giant would be entering a market awash with cash and dominated by two firms, Apple and Samsung. But as the largest online retailer in the U.S., Amazon has a natural edge — it can heave its new phone onto its homepage and reach millions of consumers.

Amazon has not confirmed any details about Wednesday’s announcement.

Continue reading at AdAge.com

David Lubars, chief creative officer, BBDO Worldwide; chairman, BBDO North America talks to Campaign about creativity in the US and shows us an image that illustrates the country’s creativity at its best.