Amazon set to shake up mobile commerce with '3D phone'

Amazon is expected to unveil its first smartphone tonight after a series of leaks about the device that reveal it will have a 3D display and come with its own data package.

Watches of Switzerland channels Hitchcock's 'The Birds' in luxurious new creative

Magpies, the birds that hunt down and steal shiny new objects, flock around a woman aggressively in these fashion images, while her watch shines a bright gold through the swarm of black and white.

Microsoft sews a phone charger into pocket to create wireless designer trousers

One of modern life’s biggest annoyances, your phone’s battery dying when you are out and about, is tackled with the “world’s first pair of wireless charging trousers”.

Kylie Minogue launches Pride Week's first ad campaign

Sir Ian McKellan and Kylie Minogue are among the celebrities who will take part in Pride Week’s first ad campaign.

Nearly 40% wrongly believe MasterCard, Nike and Pepsi are World Cup sponsors

Two-fifths (38%) of UK, US and Brazilian consumers mistakenly think MasterCard is a World Cup sponsor, with rival credit card brands Visa scoring just 4% higher recognition at 42%, according to research from GlobalWebIndex.

Telepizza Cinema Ads

L’agence portugaise Mstf Partners a imaginé pour Telepizza cette série de prints très réussis. Jouant avec talent sur des références cinématographiques fortes comme Tron ou encore Batman, la marque nous montre qu’une soirée devant un bon film sans avoir à faire la cuisine peut être simplifiée grâce au service de livraison à domicile.

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Living Plant Jewelery – Susan McLeary Sells Real Flower Jewelry through Her Etsy Shop PassionFlower (GALLERY)

(TrendHunter.com) These real flower jewelry pieces made by Susan McLeary are one-of-a-kind and eco-friendly. Emitting natural fresh flower fragrances upon wear, the striking botanical bracelets, necklaces and rings…

Gender Bending Collections – The J.W. Anderson SS 2015 Collection Challenges Expectations (GALLERY)

(TrendHunter.com) The J.W. Anderson SS 2015 collection continues the brand’s commitment to gender bending.

Presented at the London Collection, the line urges fashion consumers to leave their pre-conceived…

Segundo Iggy Pop, Justin Bieber é o futuro do rock

Seria Justin Bieber o futuro do rock? Imagine, agora, essa frase saindo da boca de Iggy Pop e você terá o novo anúncio impresso da Anistia Internacional na Bélgica, criado pela agência Air. A peça retrata o vocalista dos Stooges com o rosto cheio de hematomas e um recado: “Torture um Homem e ele irá lhe dizer qualquer coisa, não importa o quê. Além de desumana, a tortura é ineficaz”.

Uma outra peça traz a foto do Dalai Lama, também coberto por hematomas. Segundo ele, um homem que não tem um Rolex aos 50 anos perdeu sua vida.”

Mais uma vez, Anistia Internacional arrasando em suas mensagens.

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EA Sports Highlights Female Fighters in Online Ads for UFC


EA Sports will showcase female UFC fighters “Rowdy” Ronda Rousey and Miesha Tate in digital ads for the new EA Sports UFC video game that hit stores yesterday.

This will be the first time EA Sports has featured female fighters in a mixed martial arts game, according to Jeff Sharma, senior global product manager. But women’s MMA has been growing fast in popularity, he noted.

Ms. Rousey, the UFC Women’s Bantamweight Champion, has scored endorsements from sponsors such as XYIENCE Xenergy drink. Both Ms. Tate and Ms. Rousey have appeared in ESPN The Magazine’s “Body” issue. The two rivals don’t like each other, clashing repeatedly in the Octagon and on Fox Sports 1’s reality series, “The Ultimate Fighter”, last fall.

Continue reading at AdAge.com

Ad-Production Trade Groups Rip Mars' Payment Terms


Two ad-production trade groups are blasting Mars Inc.’s new 120-day payment term policy, warning that if the controversial practice is applied to ad agencies, it could severely harm companies that make and edit the candy giant’s ads.

In a letter sent to Mars Global Chief Marketing Officer Bruce McColl, the Association of Independent Commercial Producers stated that the policy would “simply decimate the way this industry operates.” The group, known as AICP, represents companies that are involved in 85% of all domestic commercials aired nationally, according to its website.

Meanwhile, the Association of Independent Creative Editors, or AICE — which represents editing, visual effects, audio mixing and video finishing studios — also sent Mr. McColl a letter saying the policy is “patently unfair” to its members and “directly threatens their financial future.”

Continue reading at AdAge.com

London masquerades as Venice in prosecco TV ad

Canti, the prosecco brand, blends scenes from London and Venice in its first UK TV campaign, playing on the idea that a glass of Canti can conjure class, even in England.

Mini charges Dutch agency with developing its British social media voice

Mini, the British car marque, has appointed the Dutch agency Kingsday to its global social marketing account.

Partners Andrews Aldridge builds diverse agency

Partners Andrews Aldridge has poached TMW’s strategic planning director Roz Hurst and hired Aman Kirshna from Channel 4, in an attempt to diversify the agency.

British Fashion Council hires Somethin' Else

Somethin’ Else has created content for The British Fashion Council’s biannual menswear showcase, London Collections: Men (LC:M).

Native ad debate stoked by ASA Outbrain ruling

National newspapers and other websites are going to have to review the way they display paid-for related articles, after the ad watchdog banned a link on The Independent’s website.

Facebook targets Latin America and Asia Pacific in agency relationship boost

Latin America is a “big focus” for Facebook’s growing agency relationships, as well as Asia Pacific, according to its director of global agency development, Patrick Harris.

Miniature Architecture

L’artiste japonais Takanori Aiba cultive l’art de faire pousser des petites arbres de bonsaï en créant tout autour une ville et des chateaux miniatures. Cela donne de belles oeuvres architecturales qui se construisent autour et à l’intérieur de la plante. A découvrir en images dans la galerie.

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Contemporary Cultural Retreats – This Mexican-Inspired Hotel is Authentic and Charming (GALLERY)

(TrendHunter.com) True travelers appreciate authenticity, and when it comes to design, there is no place more authentic than this Mexican-inspired hotel. 

Located in Oaxaca, Mexico, this charming boutique…

The best and worst of Kanye West: 8 things we learnt at #CannesLions on Tuesday

The Cannes Lions festival 2014 has almost reached its mid-point, and we’ve been covering all the action on our 24-hour live blog, Campaign@Cannes. Here are yesterday’s highlights.