
Two ad-production trade groups are blasting Mars Inc.’s new 120-day payment term policy, warning that if the controversial practice is applied to ad agencies, it could severely harm companies that make and edit the candy giant’s ads.
In a letter sent to Mars Global Chief Marketing Officer Bruce McColl, the Association of Independent Commercial Producers stated that the policy would “simply decimate the way this industry operates.” The group, known as AICP, represents companies that are involved in 85% of all domestic commercials aired nationally, according to its website.
Meanwhile, the Association of Independent Creative Editors, or AICE — which represents editing, visual effects, audio mixing and video finishing studios — also sent Mr. McColl a letter saying the policy is “patently unfair” to its members and “directly threatens their financial future.”
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