Print
Panda
Advertising Agency:Lahtinen & Mantere Saatchi & Saatchi, Helsinki, Finland
Art Director:Joona Mantere
Copywriter:Saara Toivonen
Photographer:Anton Sucksdorff
Print
Volkswagen
Volkswagen Fatigue Sensor.
Warns you when you close your eyes while driving.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Luiz Sanches
Copywriter:Daniel Oksenberg
Art Director:Andre Nassar
Print
Renault
For a smoother ride.
The new Renault Kaleos with adaptive suspension technology.
Advertising Agency:Publicis, Zurich, Switzerland
Chief Creative Officer:Thomas Wildberger
Executive Creative Director:Ralph Halder
Copywriter:Christian Schirmer
Art Director:Bruce Roberts
Photographer:Carioca
Design:Angelo Scuillo
Print
Playland
Fear Made Fun.
Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Ian Grais, Chris Staples
Copywriter:Jordan Cohen, Danielle Haythorne
Art Director:Nicolas Quintal
Photography:Clinton Hussey
Typographer:Jonathon Cesar, Jan Day, Tom Pettapiece
Production Company:C2 Media
Print
Amnesty International
We do not need graphic imagery to illustrate how terrible a human rights violation torture is. We just need to put it in words. Dry, descriptive and to the point – to show its effect. The result: Poems of Horror.
Advertising Agency:dieckertschmidt, Berlin, Germany
Creative Directors:Kurt Georg Dieckert, Stefan Schmidt
Art Director:João Peixoto
Copywriter:Tobias Arsalan Wenke
Agency Account Manager:Anne Gabriel
Film, Online
MSC Cruises
MSC Crociere opens a new discovery season and launches its new Brochure and Product Book with a viral video titled “Keep On Discovering”.
Overviewing a range of pictures that show the most comfortable spaces within the ship, the video describes all the sensations of a trip lived in teenage years, made of strong emotions and of uncomfortable situations at the same time. It’s just an illusory contrast, because on an MSC ship you can still live strong emotions without sacrificing the comfort of a vacation for “grown-ups”, who keep on looking for new emotions.
The video compares the memories of the first teenage trips, recalled with a smile and a bit of nostalgia, with the the experience (which is very different, but still emotionally involving) of an exclusive cruise. Anyone who’s happened, at least once in a lifetime, to sleep on an improvised bed, to clock up the miles and stay under the sun for hours to see a concert or to save food provisions for camping from an ant attack, will surely empathize with MSC Crociere’s video: and while the words describe moments of an often uncomfortable, but free and exciting youth, the pictures show how it is possible to still enjoy the pleasure of discovery and adventure while indulging in the comfort of an exquisitely Mediterranean cruise.
Advertising Agency:Mosaicoon, Palermo, Italy
Creative Director:Davide Iacono Cassarino, Vito La Brocca
Art Director:Vito La Brocca
Copywriter:Davide Iacono Cassarino
Director:Raffaele La Franca
Client Service Director:Pietro Sorce
Project Manager:Fabiana Cumia
Editing:Manfredi Bernardini
Music by:Alessio Miceli
Agency Producer:Annalisa De Simone, Lucia Vesco
Head Of Media:Marco Imperato
Seeders on project:Gabriella Trapani, Valentina Alba, Giovanni Conigliaro
Digital Pr:Laura Averna
Print
Opel
Bi-Xenon Adaptive Forward Lighting AFL Plus.
Advertising Agency:Tapsa Y&R, Madrid, Spain
General Creative Director:Tute Ostiglia, Susana Albuquerque
Creative Director:Luis Ochoa
Art Director:David Pascual
Copywriter:Luis Manuel Iturbe
Photographer:Eduardo Diaz Bourgeot
Marc Bignell, global chief investment officer at Omnicom Media Group, is set to take a senior leadership role at Yahoo in Europe.
David Sear, chief executive of Weve, the joint venture between the UK’s three largest mobile network operators – EE, Telefonica UK (O2) and Vodafone UK – is leaving the comapny he helped established after one and a half years.
Publicis Groupe’s Starcom MediaVest Group has been named the Media Network of the Year at the Cannes Lions International Festival of Creativity.
Avec son nouveau clip tiré de leur prochain album Hungry Ghosts, le groupe OK Go nous offre une nouvelle fois une vidéo alliant humour et véritable performance en multipliant les illusions d’optiques. Une réalisation signée Aaron Duffy, Bob Partington et le membre du groupe Damian Kulash, Jr, jouant sur les anamorphoses.
A equipe de criativos responsável pela produção de Lego – O Filme não para de surpreender com suas criações relacionadas com longa-metragem de animação que deverá ganhar uma sequência em 2017.
A mais recente é History Cops, um trailer que ajuda a divulgar o lançamento do filme em blu-ray e, de quebra, ainda permite que a gente mate as saudades de Michelangelo e Abraham Lincoln – com direito a boas risadas.
Vale o play.
Post originalmente publicado no Brainstorm #9
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Os leitores de ‘Game of Thrones’ têm se gabado por saber o desenrolar da história antes que ela apareça nas telinhas de quem assiste o seriado na HBO. Não é raro surgirem vídeos como os que mostram a reação dos espectadores ao Red Wedding, comparando com a (atual) aparente apatia de quem leu a saga escrita por George R. R. Martin.
Mas talvez isso não seja verdade para sempre. Walt HIckley, do site FiveThirtyEight, analisou o ritmo da escrita de George Martin e o comparou com a velocidade da produção do seriado da HBO. O resultado é esse curioso gráfico, que demonstra uma possível ultrapassagem da história do seriado em relação à contada nos livros.
O método usado por Hickley é razoavelmente simples: ele criou uma média de ‘palavras escritas por dia’ pelo autor, e comparou com o tempo estimado de estreia de cada uma das temporadas de ‘Game of Thrones’. Considerando que o seriado já tem a 5ª e 6ª temporadas confirmadas, e que uma 7ª temporada está nos planos dos produtores, a previsão é de que a história se desenrole no seriado a cada ano, trazendo uma season finale em março ou abril de 2017.
Ou seja, Martin vai precisar acelerar o seu ritmo de escrita se não quiser ser ultrapassado pelos produtores da série, que inclusive já sabem qual o final da história. Já imaginou a revolta dos leitores se eles souberem mais sobre o final da saga pela série do que pelos livros?
Ou, quem sabe, seja tudo apenas uma grande estratégia de marketing, para ‘obrigar’ leitores a assistirem à série, e os espectadores a lerem os livros.
Post originalmente publicado no Brainstorm #9
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Amazon turned heads with its news that it’s thinking about using unmanned aerial drones to get packages delivered to customers in as little as 30 minutes. But some are suggesting that it could be a business-killer for other if it becomes a reality, with the potential to drive already-struggling smaller retailers out of business, something Amazon has been doing for years.
So shouldn’t these specialized online-only merchants be petrified of Amazon’s drones? The quick answer: No, not at all. In fact, it’s further proof that companies must take ownership of their brand in the digital channel and stand out. The more specialized and unique the retailer, the better chance it has of surviving. Digital strategies are the keys to success, specifically through an integrated digital blend of content, community and commerce. Sure, retailers should be mindful of how Amazon’s drones could be disruptive to their business, but they should be more concerned with what sets them apart, and content is the avenue.
Story is the essence of a brand
Ad agency AKQA announced the winners of its ninth contest to recognize student creativity during the Cannes Lions Festival Wednesday. Among the winners was a way to turn your Apple iPhone into a piece of (RED) merchandise, a way to use Google Translate for sign languages and an ingenious way to enjoy ice cream at the perfect temperature.
This year, 1,760 students from 40 countries participated in the competition. “This year’s Future Lions competition had the most forward-thinking and daring ideas to date,” Rei Inamoto, VP-chief creative officer at AKQA, said in a statement. “We were blown away by the caliber of submissions and the winning teams rose to the challenge by providing concepts that not only inspire marketers, but help brands connect with their consumers in a way that has never been seen before.”
The School of the Year trophy went to the Berghs School of Communication, with the highest number of shortlisted finalists.
Le photographe Paul Goldstein nous propose la série « African Fire » dans laquelle il partage une très belle galerie de couchers de soleil réalisée au Kenya à la Réserve Nationale du Masai Mara. Une collection de teintes différentes, dévoilant en contrejour la faune et la flore.
(TrendHunter.com) More than ever, consumers are becoming increasingly preoccupied with playing their part in making the planet more sustainable and this collection of June 2014 eco trends shows how designers and…
Manthano Christian College is a nationally accredited and Michigan authorized college offering Associate, Bachelor and Master of Arts degrees in Biblical Studies as well as a Master of Divinity in Pastoral Studies. Courses are offered at night so you can keep your job while pursuing your Christian Education. Courses run for seven weeks and every seven weeks a new course starts. Tuition is as low as $99 per credit and grant loans are available from the U.S.D.E. After all, if it is the Bible you want, it is the Bible you will get.
A small college devoted to teach the inerrant word of God, Manthano Christian College tasked McCann Detroit to create recruitment posters. To serve in the pastoral and ministerial fields is no small step. Those who make the commitment must be somewhat predisposed to the notion. The posters were just giving a little encouragement to a question that was already seeded in the readers mind.
Advertising Agency: McCann Worldgroup, Birmingham, USA
Executive Creative Directors: Mike Stocker, Robin Chrumka
Art Director: Ed Parks
Copywriter: Chris Sadlier
Published: April 2014
Manthano Christian College is a nationally accredited and Michigan authorized college offering Associate, Bachelor and Master of Arts degrees in Biblical Studies as well as a Master of Divinity in Pastoral Studies. Courses are offered at night so you can keep your job while pursuing your Christian Education. Courses run for seven weeks and every seven weeks a new course starts. Tuition is as low as $99 per credit and grant loans are available from the U.S.D.E. After all, if it is the Bible you want, it is the Bible you will get.
A small college devoted to teach the inerrant word of God, Manthano Christian College tasked McCann Detroit to create recruitment posters. To serve in the pastoral and ministerial fields is no small step. Those who make the commitment must be somewhat predisposed to the notion. The posters were just giving a little encouragement to a question that was already seeded in the readers mind.
Advertising Agency: McCann Worldgroup, Birmingham, USA
Executive Creative Directors: Mike Stocker, Robin Chrumka
Art Director: Ed Parks
Copywriter: Chris Sadlier
Published: April 2014
Manthano Christian College is a nationally accredited and Michigan authorized college offering Associate, Bachelor and Master of Arts degrees in Biblical Studies as well as a Master of Divinity in Pastoral Studies. Courses are offered at night so you can keep your job while pursuing your Christian Education. Courses run for seven weeks and every seven weeks a new course starts. Tuition is as low as $99 per credit and grant loans are available from the U.S.D.E. After all, if it is the Bible you want, it is the Bible you will get.
A small college devoted to teach the inerrant word of God, Manthano Christian College tasked McCann Detroit to create recruitment posters. To serve in the pastoral and ministerial fields is no small step. Those who make the commitment must be somewhat predisposed to the notion. The posters were just giving a little encouragement to a question that was already seeded in the readers mind.
Advertising Agency: McCann Worldgroup, Birmingham, USA
Executive Creative Directors: Mike Stocker, Robin Chrumka
Art Director: Ed Parks
Copywriter: Chris Sadlier
Published: April 2014
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