See the Winners of the Future Lions, Awards for Student Creativity
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Ad agency AKQA announced the winners of its ninth contest to recognize student creativity during the Cannes Lions Festival Wednesday. Among the winners was a way to turn your Apple iPhone into a piece of (RED) merchandise, a way to use Google Translate for sign languages and an ingenious way to enjoy ice cream at the perfect temperature.
This year, 1,760 students from 40 countries participated in the competition. “This year’s Future Lions competition had the most forward-thinking and daring ideas to date,” Rei Inamoto, VP-chief creative officer at AKQA, said in a statement. “We were blown away by the caliber of submissions and the winning teams rose to the challenge by providing concepts that not only inspire marketers, but help brands connect with their consumers in a way that has never been seen before.”
The School of the Year trophy went to the Berghs School of Communication, with the highest number of shortlisted finalists.
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