Hasta La Creative!

Le réalisateur Emile Rafael, basé à Londres, s’est chargé du nouveau clip de la chanteuse danoise MØ pour son titre « Walk This Way », extrait de son dernier album intitulé « No Mythologies to Follow ». Dans cette vidéo, nous suivons une bande de filles sportives dans une école vide, à travers de très beaux plans fixes ainsi qu’une belle lumière.

At Cannes, everyone focuses on the winners — which campaign, which agency, and how your own country did. But before there’s a winner, there’s a jury. Ad Age is taking you inside the voting room at the Palais des Festivals through exit interviews with jurors from different categories. Here it’s Smart Design co-founder Dan Formosa, who was on the first-ever product design jury this year.

What surprised you? Gathering at the hotel the night before, something seemed surprising — all nine judges were male. I’m not sure how or why that happened, but with judging sessions taking place the next morning (which would be Sunday, bright and early) there was no turning back. There was a lot of conversation at dinner about how that might possibly influence the award selections.

Since it was the first year for this jury, was it difficult setting ground rules for how to choose award winners? Although this was the first Product Design jury at the festival, my personal involvement began six months earlier. In January, I started correspondence with Rhys Parker (on the Cannes Lions team) about the program and the criteria that should be used for the category. By the time of the event, the ground rules were clear, with the official description instructing the jury to focus on, “visual impact as well as the use and experience of the brand’s values through design.”

Continue reading at AdAge.com

An app that reportedly took just eight hours to make and only allows users to send a one word ‘Yo’ message to friends has raised $1m in investment as the founder hopes to line-up brand partnerships with Starbucks and Gap.

Publicis Worldwide’s new chief strategy officer, Dylan Williams, says he plans to use the London office as a “prototyping and experimental playground” for new ideas.

On several occasions during Amazon’s unveiling of Fire, Jeff Bezos stood smiling, phone in hand, waiting for the applause to die down. The Amazon CEO wowed his Seattle audience of app developers, customers and media with the slew of features on his company’s new smartphone.

He was often theatrical. Before detailing the phone’s new computer vision technology, Mr. Bezos pulled up an image of the vanishing point technique in Renaissance art. “It has been around for 600 years now and not really changed,” he said. “We’re thinking maybe we can improve upon that.”

The phone did deliver several improvements on existing smartphone features, including some that could seriously impact retailers and marketers. But Amazon failed to deliver what many market observers thought it would: a surefire way to get its phone to consumers.

Continue reading at AdAge.com

T-Mobile is shaking up the industry yet again. The wireless carrier is taking two very popular parts of mobile — the iPhone and music streaming — and giving them away for free.

At “Uncarrier 5.0,” a loud, lively event in downtown Seattle, the wireless carrier that has ruffled feathers for the past year and a half announced a trio of new offerings. Each is, like the company’s previous announcements, an unconventional measure meant to challenge the three larger U.S. carriers.

The first new offering, dubbed “7 Night Stand,” allows handset shoppers to “test drive” the iPhone 5 — they can order online and use the phone for a week, with T-Mobile’s unlimited data plan. It is a first step in T-Mobile’s imminent campaign to push the strength of the data in its network.

Continue reading at AdAge.com

Campaign and its sister titles are covering Cannes Lions 2014 on our 24-hour international blog, Campaign@Cannes.

Havas EHS has hired Mark Taylor, former vice-president of consumer insights at Razorfish, to the newly created role of managing director of FULCRM, London.

Winning two Gold Lions with its all-Lego ad break for the ‘Lego Movie’ has contributed to an “outstanding” week at Cannes for Mike Cooper, PHD’s global chief executive.