A speeding driver smashes over a hedge and crushes a group of children who are out on a field trip, in a graphic film that has been banned from TV before 9pm and is set to an acoustic version of Guns N’ Roses’ ‘Sweet Child O’ Mine’.
Unilever’s Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee’s white spray, first seen by UK audiences during the World Cup.
Felix Dennis, the chairman and founder of Dennis Publishing and one of the most well-known characters in the media industry, has died aged 67.
Whatever hipster hub Portland, Ore., might claim, Austin, Texas, is the original “keep it weird” city. But like Portland, the city’s advertising and tech scene is on the rise. No longer considered a second-tier market, Austin is home to acclaimed national agencies like Omnicom’s GSD&M and big-name brands such as Dell and Whole Foods.
The city hosts major events like SXSW and SXSW Interactive that bring marketers and talent to the area, and the laid-back, creative atmosphere keeps them there.
“It’s got great dining, great music, and a vibrant culture translates into the workplace and the community,” said Duff Stewart, CEO of GSD&M.
John Shaw, worldwide head of strategy and branding at Brand Union joined the marketing advertising throng at last week’s Cannes Lions. Here he shares his experiences and insights into the shenanigans.
Effective storytelling is about people and human connections, argues Shafqat Islam, chief executive of NewsCred.
The Branded Content and Entertainment jury failed to award a Grand Prix at last week’s Cannes Lions, despite handing out 11 gold Lions.
L’artiste Tara Donovan utilise des objets identiques du quotidien pour créer des structures organiques à échelle humaine. Les objets sont empilés les uns sur les autres jusqu’a créer une forme spectaculaire. Des sculptures impressionnantes et originales à découvrir.
The first time I came across it was on Facebook, where a friend had shared a link headlined, “Some People Call This ‘The Best World Cup Ad Ever’. After Watching It, I Might Have to Agree.” The bad punctuation, length and general Upworthy vibe of the headline had my eyes rolling so hard I almost sprained them. That and the short-skirted woman on the sidewalk with a soccer ball perched on the toe of one of her high heels. I mean, really. And with no mention of a marketer in the headline or summary, I doubted if it was even a real ad.
So I moved on.
But the damn thing kept showing up. It was unavoidable. So finally I clicked. I discovered a video that ran almost two minutes and didn’t include space aliens, this year’s hottest professional-soccer stars, movie tie-ins, the Incredible Hulk or someone screaming “GOOOOOOOOOLLLLLLL!” No, what I found were some extremely talented kids and adults doing impossible tricks with soccer balls. There’s a young boy celebrating his escalator-banks shots with a goofy dance. There’s a young man kicking the ball high and hard enough to ring the bell of the local church. There’s an old man in Rio showing off his moves — and a pretty toothless smile — to the kids on the beachfront. And, yes, there’s a young woman in tight skirt and high heels wowing a crowd with some pretty amazing footwork.
Kellogg’s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal, the brand apparently came to the conclusion that the Kellogg name itself wouldn’t be enough. So it struck a licensing deal with J.M. Smucker Co. to create Kellogg’s Jif Peanut Butter cereal, whose boxes carry the familiar red, blue and green stripes of the Jif brand, along with Kellogg’s red script.
Licensing deals like this are one of the oldest marketing tricks in the book. But the tactic is getting more love this year as brands look for ways to break through in the increasingly cluttered grocery aisle. In the first five months of the year, 6% of all product launches relied on co-branding, double-trademarking or licensing, which is up from 3.5% for 2013 and 2012, according to a new-product database maintained by market-intelligence company Datamonitor.
Tom Vierhile, Datamonitor’s innovation-insights director, said in an email that the increase in co-branding is a way to break through ad clutter and leverage marketing dollars spent on the brands involved, noting that big players like Nestl, Mars, Taco Bell and others are all jumping onboard.
(TrendHunter.com) Transitions by Clarissa Bonet, a photographer born in Tampa, Florida, and based in Chicago, Illinois, is a photo series that can be interpreted in a variety of ways. Yet the title suggests a period…
(TrendHunter.com) Once a person gets too comfortable doing something, bad habits can form that wreak havoc on their health in a variety of ways; the Pleasurable Troublemakers hope to combat that. It relies on…
(TrendHunter.com) Imagur user Kesley Kronmiller recently shared her amazing Super Mario aquarium, which she and her boyfriend custom built, with the online world. The entire fish tank is inspired by the iconic video…
(TrendHunter.com) Just when you thought that skate culture was at its peak, The Freebord skateboard emerges onto the scene. A group of San Francisco-based skaters created the board because they felt to restricted…
Ian Armstrong, global marketing communications director, Jaguar, reveals three great ads he admires but has nothing to do with in the latest in our series with Thinkbox.
John Lewis is facing mounting pressure to pay its cleaners the living wage, as a petition lobbying the board burst through 50,000 signatures.
UK agencies walked away with 17 Film Craft Lions, including five golds, five silvers and seven bronzes at this year’s Cannes Lions, more than half the 30 awards they were shortlisted for.
L’artiste suédois Jacob Munkhammar a réalisé une série très originale qui transforme des vieux modèles Citroën en voitures volantes, non sans rappeler la série Air Drive. Une série à la fois vintage et visionnaire à découvrir en images dans la galerie.
Unilever-owned brand Simple is launching a City Skin campaign to educate consumers about the effects that urban living can have on their skin.
Asos has begun taking orders again this morning after a fire at its warehouse forced it to cease trading over the weekend.
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