As England prepares for tonight’s fairly pointless game, I feel I should confess that I don’t give a monkeys about football, says Jane Hodson, joint chief executive, M&C Saatchi Milk.
Andrew Morley, the former leader of Motorola, has been appointed chief executive of Clear Channel UK with immediate effect.
Voici une gamme de torchons dédiés à la cuisine aux graphismes printaniers : fruits, légumes, parapluies et immeubles y sont représentés en couleurs harmonieuses. Ces créations sont présentées par Nell & Mary, dans des graphismes et coloris différents.
Old Navy is enlisting Jimmy Fallon to create content for its flip-flop sale.
The retailer says the sale, which discounts all Old Navy flip flops to $1 per pair, is one of its biggest annual events, and this year it’s taking a bit of a different approach to its marketing.
The late-night host and his team of writers have created a skit to air Thursday during “Jimmy Kimmel Live” that uses the flip-flops in a “unique” way, a spokeswoman said. Terms were not disclosed. This year’s sale is June 28.
(TrendHunter.com) The announcement of the ‘Jem’ live action movie has everyone in the fashion industry looking to the ‘80s for inspiration and the Wildfox Couture Pre-Fall 2014 collection hones in…
(TrendHunter.com) Drifting Away by Remi Rebillard, a photographer based in France, is a photo series that follows a damsel in distress. Yet instead of needing to be saved from a bunch of scoundrels, it appears that…
It used to be marketers sought advertising ideas. Now they just want ideas.
As marketing moves toward products and services that forge connections with consumers, such as the Nike FuelBand, advertisers are increasingly sending out broad-scale RFPs that ask for expertise well beyond marketing. Consider Audi, which sent out a call for a “digital innovation agency,” or T-Mobile, which is searching for a “customer-service-transformation” partner.
Agency executives say the first half of 2014 has seen a flurry of these innovation requests, mainly sent to digital agencies. “People are so inundated with ads that brands need to come up with different ways to engage with a consumer and offer a utility,” said Jeff Brecker, managing director at Interpublic’s R/GA, Chicago.
Mars Inc. seems to have placated ad-production trade groups who had blasted the candymaker’s 120-day payment term policy, but the impact on agencies is still unclear.
Fearful that the controversial practice could severely harm companies that make and edit the candy giant’s ads, the Association of Independent Commercial Producers sent a letter to Mars Global Chief Marketing Officer Bruce McColl stating that the policy would “simply decimate the way this industry operates.” The group, known as AICP, represents companies involved in 85% of all domestic commercials aired nationally.
The Association of Independent Creative Editors — representing editing, visual-effects, audio-mixing and video-finishing studios — also sent Mars a letter saying the policy is “patently unfair” to its members and “directly threatens their financial future.”
Campaign once again took over the Carlton Beach in Cannes last week for its annual party for leading advertising, media and marketing executives.
The journey to digital transformation is not necessarily smooth, says Robin Charney, Business Director, Digital and Innovation, at the AAR, but marketers can take comfort that everyone is in the same boat.
Morrisons is once again showing its support for the British tennis ace Andy Murray, by changing the name of its Wimbledon branch to Murrisons.
Feeling nostalgic? Marketing goes all the way back to 1987 to relive the history of Marks & Spencer press ads from the last three decades through to Leading Ladies.
Omnicom Group has made an offer to take over the 370,000 sq ft Royal Bank of Scotland office building in London’s South Bank, as its potential new headquarters.
La photographe Alexis Mire, basée à Boston, a réalisé une série poétique intitulée « The Cotton Series » qui met en scène des nuages artificiels faits avec du coton. Cela donne des images surréalistes dans lesquelles un nuage sort de la bouche de la photographe-modèle, d’une théière ou flotte au-dessus de son lit.
Ad Age has released the speakers for its 2014 CMO Strategy Summit, which in its third year is traveling to San Francisco.
The event will be held September 17 at the Marriott Marquis, following the Ad Age Digital Conference on September 16. Ticket packages for both events are available.
The Ad Age CMO Strategy Summit brings together innovative, resourceful marketers, with budgets of all sizes to debate, to network and to learn. This is a carefully edited, high-energy conference, where ideas and insights are gleaned not only from the speakers on stage but from your peers in the audience.
(TrendHunter.com) Having proven her interior design abilities, the multi-hyphenated Kelly Behun’s skills in the laminate furniture design arena are clear as well. Her Neo Laminati Collection of furnishings…
(TrendHunter.com) Irish studio McGarry-Moon Architects have updated the ‘Loughlougharn Barn,’ a structure which has been long-listed for an award from the Royal Institute of British Architects, by…
(TrendHunter.com) C-Heads has partnered with the talented photographer Ruper LaMontagne to bring us ‘50 Girls of Summer,’ a series dedicated to photographing lovely ladies enjoying the season. Each…
Les designers d’intérieur Kelly Robinson et Kinzo Berlin ont collaboré pour concevoir les bureaux de Soundcloud à Berlin. Ils ont évidemment pensé les locaux autour de l’univers de la musique avec une salle d’enregistrement et des platines à disposition des employés, avec également une Green Room et une salle de sieste.
(TrendHunter.com) Examples of gourmet breakfasts is an every-growing list as professional chefs and amateur cooks continue to share their creative culinary creations with the world. Inspiring each other to take their…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
