News Corp has promoted Katie Vanneck-Smith, the chief marketing officer of News UK, to chief customer officer and global managing director of Dow Jones.
Lucky Generals have won the advertising account for the online fashion retailer Secretsales.com, following a three-way pitch process.
News Corp has promoted Katie Vanneck-Smith, the chief marketing officer of News UK, to chief customer officer and global managing director of Dow Jones.
ITV attracted an average 5.8 million viewers for England’s final stand in the World Cup against Costa Rica last night, a quarter of its peak audience for England’s defeat to Uruguay last week.
Julien Vanhoenacker nous offre une superbe métaphore sur les différents aspects de l’Humanité à travers Llapse, un court-métrage impressionnant mettant en scène un cube symbolisant le flot et les traces de l’Homme sur Terre. Un rendu incroyable, qui nous plonge en quelques minutes dans un univers unique.
The old “Mom, Dad, I have something to tell you,” rug pull gets an gay themed update for a website called Previously Owned By A Gay Man.
In its first year, the two-day Health Lions festival generated only one Grand Prix — leaving the pharmaceutical category empty-handed — and a lot of conversation around how creativity in healthcare and pharmaceutical brands should be judged.
Dentsu won the top prize in the health and wellness category, the Grand Prix, for its “Mother Book.” But nobody took home a Grand Prix in Pharma, the other category. And some attendees felt like second-class citizens knowing that the “real” Cannes festival would only begin once Health Lions was done.
Should the Health Lions continue to be a separate festival from the main Cannes Lions? Should the competition somehow address the different regulations on pharmaceutical ads in different countries?
In the alcohol industry, conventional wisdom suggests that millennials really, really like sweet flavors. So marketers are flooding the market with fruity — and in some cases very boozy — drinks, infused with everything from watermelon to margarita flavors. Below is just a sample of what has been hitting the market lately:
1. Buzzballs
Founded in Texas, these come in plastic, round freezable cans in flavors such as “Strawberry Rum Job” and “Forbidden Apple.” A few of them were recently spotted at a Walgreens in Chicago.
The failures of the welfare state to care for UK children is highlighted in a grim, hard-hitting film for Kids Company, the charity founded by Camila Batmanghelidjh.
Sainsbury’s marketer Tom Hampson has been named UK marketing director of Netto, and will lead the discount supermarket brand’s return to the UK market.
Rainbow cakes celebrating gay rights and a redefinition of the American family that embraces diversity are at the centre of social media activity by the once-conservative baking brand Betty Crocker.
A single red rose, its petals glistening, sits against a white background, before the flower is squeezed together between two blades.
The Local TV Network, the trade body for local TV, has awarded the national ad sales contract for 26 of its TV stations to Axiom Media.
WPP’s Mindshare has won the £12 million pan-European media planning and buying account for Hertz, following a final pitch against IPG incumbent Initiative.
Ian Brennan, head of technical concepting at digital agency AnalogFolk London – who have been testing Glass for the past few months – delves into whether the £1,000 wearable device will deliver any real world value to brands as it launches in the UK this week.
At the Indianapolis 500 this past Memorial Day weekend, one of the most memorable visuals was winner Ryan Hunter-Reay drinking a bottle of milk.
Sponsors Honda and DHL both used milk-drinking visuals in their congratulatory advertisements. Which I’m sure pleased the American Dairy Association of Indiana and its “Winners drink milk” campaign.
It’s ironic that the Indy 500, billed as The Greatest Spectacle in Racing, counts on a bottle of milk to differentiate it from all the other automobile races in the world.
(TrendHunter.com) In a sobering photography series, documentary photographer Souvid Datta captures the ways Chinese pollution impacts people. China: The Human Price of Pollution looks at the shocking toll and life-…
Media, Outdoor
Aquapark Limpopo
When there is only one Aquapark in the city, it’s enough for unbranded streetart to become the only advertising tool. So, we created a series of stickers, playing with the city ambient in a humorous way.
Advertising Agency:Red Pepper, Ekaterinburg, Russia
Creative Director:Danil Golovanov, Nikita Harisov
Art Director:Yulia Uzkih
Copywriter:Artem Zverev, Ivan Sosnin
Illustrator:Yulia Uzkih
Account Manager:Alena Podgornaya
Media Director:Nastya Kirzhanova
Photographer:Anton Smetanin
Facebook-owned virtual reality company Oculus plans to emulate Google’s Android model by seeking out partners that can help make the hardware, in a bid to make virtual reality mainstream.
Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
