Category: Career Oxygen
Summary: For many students and professionals looking for jobs, optimizing a professional profile on top networking sites has been that dreaded thing that you know you have to do, but you also know you can push back (over and over again). Unfortunately for you, I’m here to tell you that optimizing your account can’t be put on the back burner any longer.
With nine days to go until the Fifa World Cup 2014, Twitter has revealed its dream team starting 11 based on the most mentioned players on the site, including a front three of Cristiano Ronaldo, Wayne Rooney and Neymar Junior.
Basée à Budapest, l’illustratrice et designer graphique Varga Natália a réalisé des illustrations et collages en papier pour l’application Biotud : une application sur le corps humain et les systèmes nerveux pour les étudiants. Une manière ludique d’apprendre en créant, à découvrir en images dans la galerie.
Algumas pessoas podem não fazer ideia da aparência de um desenvolvedor, mas a maioria está consciente das coisas incríveis que hoje são capazes de fazer graças aos aplicativos criados por eles, como mostra o filme Apps We Can’t Live Without, exibido ontem na WWDC.
A homenagem da Apple mostra diversos usuários de aplicativos falado sobre seus favoritos e contando qual o impacto que os apps tiveram em suas vidas.
Para o bem e para o mal, entre os citados estão o Instagram, Candy Crush, Tumblr, Airbnb, Pinterest e Evernote. Mas também há outros, menos conhecidos, que realmente fazem a diferença na vida de muitas pessoas.
Post originalmente publicado no Brainstorm #9
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A Newcastle Brown Ale conseguiu fazer um dos melhores teasers e comerciais do Super Bowl este ano, mostrando tudo o que eles fariam se tivessem dinheiro e pudessem anunciar no Super Bowl. Agora, a marca de cerveja volta a pegar pesado em seu marketing oferecendo dinheiro para que os norte-americanos a sigam no Twitter. A meta é conquistar 50 mil novos seguidores.
Cada novo morador dos Estados Unidos que seguir a Newcastle Brown Ale no Twitter vai receber um cheque com a milionésima parte US$ 1 milhão, ou seja, US$ 1… dólar.
O melhor de tudo, entretanto, está na justificativa: é claro que os criativos por trás da ação poderiam ter pensado em promoções ou conteúdos exclusivos, mas o verão chegou e eles só queriam cair fora do escritório. E tem mais: por que receber publicidade de outras marcas de graça, se você pode ser pago por isso?
Não conseguimos descobrir se a ação é obra da Droga5, que assinou os filmes anteriores da marca, mas é impossível não levar em conta que a Newcastle continua mandando bem.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These experiential fashion retail innovations reject traditional marketing strategies. The concepts leave a lasting impression on their consumers and feature new and unique ways of promoting the…
(TrendHunter.com) The Dent De Man Spring/Summer 2014 lookbook embodies an ethnically elegant aesthetic. This vivid catalog is a modern take on cultural garments that are both brightly printed and dramatically draped….
LinkedIn, the social networking site for professionals, has launched its first UK brand campaign, which aims to drive brand perception and engagement among its 15 million British members.
Telecoms firm Three has moved quickly to remove “wives and girlfriends” (WAG) zones from its stores after the marketing stunt backfired and drew complaints of sexism on Twitter.
Kopparberg, the Swedish cider brand, has teamed up with the publisher of Stylist and ShortList magazines to create Eklectik, a one-off magazine with 400,000 copies to be distributed next week.
In the age of “irresistible innovation” consumers should be telling their technology to “F-off” and leaving devices such as smart phones “in our pockets, where they belong,” says the Future Foundation.
Big food and drink brands have been forced to defend themselves against charges made by Channel 4’s Dispatches documentary that they target children through social media and ‘advergames’.
Gerry Farrell, the creative director at Leith, has left the agency after 27 years to “pursue his own interests”.
Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them.
“There aren’t too many brands without some sort of loyalty program in place,” said Scott Robinson, consumer loyalty strategist at Bond.
Indeed, it appears that today’s younger consumers have come to expect brands to offer incentive programs. Almost 30% of all studied said brand loyalty requires such a program. A CMO might react negatively to the news that only a third of customers were loyal to the brand, suggested Mr. Robinson. “The loyalty marketer would say, ‘I’m getting my raise this year.’ “
After six years in the social-media business, HootSuite has decided to show it is a more mature brand and has redone its logo, certain site elements and messaging to appeal more to executives.
The move comes a year after HootSuite’s $165 million round of funding, which had been used to help buy social-media analytics company UberVu; expand in Europe; and open an office in Singapore. HootSuite’s next step is to do over its website and logo, including its brand symbol Owly, who is now black and white.
The official unveiling will happen on Wednesday at Connect in London at a HootSuite customer and user event.
The Times and The Sunday Times have given a selection of independent film-makers access to its staff and 229 years of archive material to make a series of short films.
Flybe has recruited former BMI baby and Barclaycard marketer Martin Smith as its new marketing director, as part of the carrier’s “turnaround” programme and its effort to revamp its customer offering.
On Japan’s popular mobile messaging app Line, cute stickers are a common way of communicating, and brands are having fun making them. So in Japan, a friend might invite you out by sending an icon of a teddy bear touting Pepsi and snacks. During the holidays, people shared KFC Christmas stickers featuring Colonel Sanders (he’s not Santa obviously, but maybe it’s a white beard thing.)
Outside Asia, some might snicker at stickers for grown-ups; meanwhile, Line is laughing its way to the bank. While bigger competitor WhatsApp isn’t focusing on monetization, Line had more revenue last year than any other app worldwide on iOS and Google Play, according to App Annie.
Like Chinese rival WeChat, it’s expanding beyond Asia, but WeChat hasn’t released a breakdown of where users are based. Meanwhile, Line says 85% of its users are outside its home base of Japan. It’s biggest in Asia, but it’s also made strong pushes into Spain and Mexico.
(TrendHunter.com) The Jolonte Vous AW14 collection is chock full of versatile looks perfect for the working woman. Yet what makes the fashion even more special is its versatility. The designs may be made with…
(TrendHunter.com) This Buy Me Brunch tee lets people know that you are one “Friendly Mother F*cker.”
In case your niceness is ever up for debate, this hilariously profane t-shirt will settle all the…
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