Orangina Does Crazy 'Dollar Shave Club' Knock Off Complete With Bikini-Clad Babes, Cute Animals, Magicians, Acrobats And Giant Pizza

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Coming to the aid of Croatia which currently suffers 50% unemployment among the country’s youngest workers and the other 50% who are doing all they can to stay afloat, Orangina, with help from Achtung, has brought its brand of crazy to the workplace Dollar Shave Club-style.

There’s a guy. And he’s walking and talking. There’s gymnists. There’s midgets. There’s bikini-clad hotties. There’s a marching band. There’s a Llama. There’s puppies. There’s a guy cut in half. There’s a magician. There’s a mini marachi. There’s a kissing booth.

We didn’t read all the subtitles but it sure looks like an awesome work productivity effort. Hope it works.

Yusuke Asai Painting in Niranjana School

L’organisation basée à Tokyo Wall Art Project a invité l’artiste Yusuke Asai dans le cadre du Wall Art Festival à se rendre à l’école Niranjana à Bahar dans l’est de l’Inde pour créer une fresque magnifique sur les murs d’une salle de classe. Une création immersive appelée Earth Painting – The Forest of Vows.

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MediaMath Raises Huge $73.5 Million Series C Round


Digital ad buying technology company MediaMath has raised a $73.5 million, the company announced today. On top of the investment, MediaMath increased its debt to $105 million, bringing the total raise to over $175 million.

The massive round comes at a moment of turbulence for ad-tech stocks, with many now in free fall after a hot IPO season in late 2013. The round could be looked at in two ways: either investors stating they believe MediaMath’s business is a cut above. Or an attempt to put off an IPO in the hope that the stock market will eventually right itself.

“We have been looking to back a leader in the digital marketing space for quite some time,” said Dan MacKeigan, partner at Spring Lake Equity Partners, which led the round. “We are excited to support the company through this next phase of growth.”

Continue reading at AdAge.com

Foliage-Filled Restaurants – This Greenhouse Restaurant Design is Calming and Unique (GALLERY)

(TrendHunter.com) Redefining the traditional idea of what a burger joint is supposed to look like, this contemporary restaurant brings the outdoors inside with its uber cool greenhouse restaurant design concept….

Sculptural Grid Seating – The Infrastructure Series by Vivian Beer is Sensuously Curved (GALLERY)

(TrendHunter.com) The Infrastructure Series by Vivian Beer, an industrial designer based in Manchester, New Hampshire, is a furniture collection that juxtaposes the structure of grids with the artistic forms of…

AFS Intercultural Programs: USA

Ignorance ends abroad.

Advertising School: Miami Ad School, Madrid, Spain
Art Director / Illustrator: Ana Pareja Calvo
Copywriter: Christopher Penman
Published: June 2014

AFS Intercultural Programs: Germany

Ignorance ends abroad.

Advertising School: Miami Ad School, Madrid, Spain
Art Director / Illustrator: Ana Pareja Calvo
Copywriter: Christopher Penman
Published: June 2014

AFS Intercultural Programs: China

Ignorance ends abroad.

Advertising School: Miami Ad School, Madrid, Spain
Art Director / Illustrator: Ana Pareja Calvo
Copywriter: Christopher Penman
Published: June 2014

Washington's Lottery: Football

Advertising Agency: Cole & Weber United, USA
Executive Creative Director: John Maxham
Creative Director: Todd Derksen
Senior Copywriter: Joe Gerlitz
Executive Producer: Pete Anderson
Senior Producer: Tasha Cronin
Live Action: We Are Royale
Directors: Brien Holman, Chris Volckmann
Creative Director: Loren Judah
Managing Director/Partner: Jennifer Lucero
Line Producer: Mark Campbell
DP: Joe Mead
Post Production/Digital: We Are Royale
Managing Director/Partner: Jennifer Lucero
Executive Creative Directors/Partners: Brien Holman, Jayson Whitmore
Creative Director: Loren Judah
Lead 3D Artist: John Cherniack
Lighting/Texturing: Yates Holley
Animating: Glenn Suhy
Modeling/Texturing: Cody Smith
3D Tracking: Eric Stoiqa
VFX Supervisor: John Cherniack & Joel Voelker
Compositors: Paul Cantor, Paul Barkshire
2D Animation: Brody Davis
Colorist: Joel Voelker
Storyboards: Tom Price
Developers: Jason Lust, Ivan Cockrum
Senior Producer: Jen Schmithorst
Producer: John Gerard
Head of Production: Melissa Johnson
Executive Producer: Chris Volckmann
Editor: Kelly Vander Linda
Sound Design Company: HEARby Sound
Sound Designer: John Buroker

Topless Sports Illustrated Cover Recreated With Curvy Models

Swimsuits for All, a popular online retailer, has recreated this year’s widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal, and Lily Alridge, they used plus-sized models.

 

 The tagline is “Sexy at Every Curve,” and the site says it’s goal was to “highlight the beauty in all women.”

The catalog photos, featuring plus-sized models and a plus-sized blogger, are incredible. The scenery is amazing (the shoot was in Turks & Caicos), the swimsuits are bright, and the models look like they’re having a great time. With the average woman in America wearing a size 14, it’s a smart move to market swimsuits for them in such a cool way.

“I think there needs to be more publications and campaigns so that people can say, ‘Wow, I look like these women, and they look comfortable and sexy and they’re portraying my body type,” 24-year old model Jada Sezer says in the video below.

“Not everyone has to be a stick insect and not everyone has to be big,” says model Shareefa J. “You can just be you, and that’s fine.”

I’m into it, and I hope to see more in this vein from brands this year. (Aerie, I’m still throwing you high fives.)



What Apple's WWDC 2014 means for agencies

Following Apple announcing a raft of software innovations at its Worldwide Developers Conference, Lea Simpson, the strategy director at digital agency TH_NK, gives her thoughts on the changes.

Six Ways to Make Your Data More Human


There is no doubt that data has fundamentally changed the nature of marketing. Not only are we able to target audiences with increasing precision, but the shift to data-driven methods has transformed our ability to understand consumers. We can deliver more, and are expected to deliver more, making work in this industry both exciting and daunting at the same time.

Sadly, this data revolution has been so hyped that we risk thinking it is the answer to everything. Data has been hailed as a way to predict terrorist strikes, cure cancer, or even solve the age-old problem of knowing which half of your marketing budget is wasted. But data is neither omnipotent nor infallible.

For a start, it takes people to design the systems that collect and organize data. It takes people to understand the limitations and biases of these systems; and it takes people to focus data on the right questions that can lead to meaningful and actionable insight.

Continue reading at AdAge.com

JWT Poaches DDB New York's Matt Eastwood to Be Global Chief Creative


JWT has named Matt Eastwood worldwide chief creative officer, the agency said Tuesday. Mr. Eastwood arrives at the WPP shop from Omnicom’s DDB, where he had been chief creative officer in New York.

The global chief creative officer role at JWT has been empty since Craig Davis departed the agency in 2009.

Under Mr. Eastwood, DDB’s New York office seemed to get a new lease on life. In 2012, following buzzed-about work for clients like Tropicana and the New York Lottery, Creativity named the shop an “agency to watch.”

Continue reading at AdAge.com

The Times e The Sunday Times revelam as mentes inquietas do jornalismo britânico

Confesso que, quando chegou por aqui um email do pessoal da Grey de Londres falando sobre The Unquiet Film Series, fiquei um pouco cética sobre a proposta do projeto: uma série de curtas assinados por diretores independentes, que ganharam um inédito acesso livre à equipe e aos históricos arquivos do The Times, que rodou pela primeira vez em 1785, e do The Sunday Times, que estreou em 1822, para revelar os impactos cultural e histórico dos dois jornais no Reino Unido.

Quando dei o play no primeiro filme, Power of Words – o Poder das Palavras – já me rendi às histórias de Caitlin Moran, Ben Macintyre e Matthew Parris, colunistas dos jornais que narram a relação que têm com a palavra escrita – com direito até à presença de uma meia furada, que me levou diretamente aos meus tempos de redação. 

A princípio, serão nove filmes, mas apenas quatro deles já estão no ar. Além de Power of Words, é possível acessar o site para assistir a Question Everything, Photojournalism e Times New Roman – este último, imperdível para quem ama tipografia. Outros três temas já foram revelados, Telling the Story, Bringing the World to Britain e Cultural Impact, que deverão ser postados nos próximos meses.

O legal do site onde os filmes estão hospedados é que, conforme os vídeos avançam, a página abaixo vai se ampliando com links para outras histórias que fazem parte daquele tema, permitindo que o público se aprofunde um pouco mais.

Um trabalho incrível da Grey, com produção da Betsy Works e colaboração da News UK. Os curtas são todos em inglês, sem legendas.

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China Cracks Down on Google, Wall Street Journal


As China approaches the 25th anniversary of the Tiananmen Square crackdown, the Communist Party is taking no chances with dissent, online or off.

Google services including search, Gmail and Translate have been disrupted since at least late last week, according to Greatfire.org, a site that tracks internet access. Police detained dozens of people and warned foreign journalists against writing stories about the June 4, 1989, crackdown, and The Wall Street Journal’s website was blocked.

The Tiananmen anniversary poses the biggest challenge yet to efforts by President Xi Jinping to police dissent more actively in a nation with 618 million web users. Tighter controls reflect a strategic shift toward using the internet to shape public opinion and curtail unrest while also championing the emergence of a homegrown technology industry led by Tencent Holdings and Alibaba Group Holding.

Continue reading at AdAge.com

Brazil World Cup Posters

L’illustrateur et graphiste José Azevedo nous propose une série de posters visuellement très réussis reprenant le drapeau de chacun des 32 pays participants à la Coupe du Monde de Football au Brésil. Des détournements incroyables, permettant de jouer avec talent sur les symboles et ces drapeaux reconnaissables.

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3D Athletic Dufflels – The Nike Rebento Duffel the FIFA World Cup Series is a 3D-Printed Sports Bag (GALLERY)

(TrendHunter.com) In celebration of the FIFA World Cup series coming up in the second week of June, Nike football created these stylish sportswear duffel bags that are made from 3D-printed performance leather. The…

11 Interactive Mobile Shopping Innovations – From Social Media Shopping to Mobile-Recognition Retail (TOPLIST)

(TrendHunter.com) Smartphones are becoming a huge asset for consumers on a number of levels and these interactive mobile shopping innovations are just a few reasons why. Mobile technology not only allows shoppers to…

DealBook: For Now, Sponsors Unlikely to Cut Ties With Phil Mickelson

A federal investigation into possible insider trading has been ongoing for about two years, and experts say that it typically takes more than just the whiff of wrongdoing to scare off a brand.

Advertising: Subway Expands Its Slate of Original Web Shows

In a move reflecting increased viewership of web video, Subway is set announce a new original online series built around Cimorelli, a pop-music sister act with an online following.