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To get married just got easier.
Advertising Agency:Shout, Kazakhstan
Creative Director:Juan Pablo Valencia
Art Director:Juan Pablo Valencia
Copywriter:Juan Pablo Valencia
Producer:Arshat Baktygali
Photographer:Alan Fisher
This week, Steve Filler, chief executive of tech and distribution, Europe, at video content and distribution company Rockabox, explores new creative formats, dons Lycra and blags party invites ahead of Cannes.
Pour I-D Magazine, le réalisateur Mike Piscitelli a réalisé le nouveau clip de Banks pour son titre « Drowning ». Nous voyons la chanteuse jouant avec des effets de reflets et symétries infinis au milieu de miroirs. Une plongée dans l’univers aussi sombre que sensuel de Banks et une production signée The Sword Fight.
Criatividade e uma boa dose de habilidade com a bola. É o que têm em comum as pessoas que estrelam Gol, novo filme do McDonalds em ritmo de Copa do Mundo FIFA 2014. Com criação, produção e edição da DDB Chicago, Smuggler e Whitehouse Post, respectivamente, a ideia é mostrar alguns anônimos dando verdadeiros shows com a bola – mais o menos o que a gente espera de um espetáculo como a Copa.
Gol também promove o aplicativo de mesmo nome, disponível gratuitamente para iOS e Android. O game usa a realidade aumentada e desafia o jogador a acertar as batatinhas na caixa, só que com uma pegada futebolística.
A dica é relaxar, dar o play no vídeo e ficar de queixo caído.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Check out this quick and dirty, on-the-go list of resume tips from Tom Kellum. Here’s just the first one: Assume that whoever reads your resume will do so with a skeptical, possibly cynical frame of mind and will rarely give you the benefit of the doubt.
Les artistes Ptolémée Mann et Johnson Tiles ont dévoilés une magnifique fresque composée de plus de 4200 tuiles colorées à Clerkenwell Design Week de Londres. Cette fresque couvre l’extérieur du bâtiment Farmiloe, et offre une véritable multitude de couleurs sur cette facade. Une magnifique réalisation à découvrir dans cet article.
Quantas vezes você chamou uma pizza e, quando ela finalmente chegou, estava praticamente irreconhecível de tanto chacoalhar? Aparentemente, problemas como este estão prestes a ser solucionados por uma invenção brasileira. A Artplan desenvolveu para a Domino’s Pizza um sistema chamado Steady Pizza, que nada mais é do que um sistema estabilizador, que compensa os movimentos do entregador, oferecendo um equilíbrio interno em qualquer direção.
O resultado? As pizzas chegam em perfeito estado, em vez de toda amassada e mais chacoalhada que o martini de James Bond.
A ideia é tão boa que a Steady Pizza deverá ser implantada em 10 mil unidades da Domino’s Pizza ao redor do mundo.
Ao que parece, as pizzarias estão cada vez mais preocupadas com o produto que têm chegado aos consumidores e estão buscando soluções para melhorar isso.
Post originalmente publicado no Brainstorm #9
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Camelot UK Lotteries, operator of The National Lottery, has parted company with Havas Media after 16 years as the company looks to consolidate its media business.
Asos has partnered with MasterCard to celebrate an #EpicSummer, in a social media campaign encouraging consumers to share pictures of their best moments on Instagram and Twitter, with the best being awarded prizes including tickets to concerts.
Ainoa est un centre commercial situé dans la partie ouest du Grand Helsinki. Caractérisé par une identité visuelle et un design graphique pour l’intérieur, chaque espace est travaillé permettant de créer une harmonie complète. Les éléments de signalétique (logos, icônes et flèches) circulent à travers le centre commercial.
Coca-Cola tapped David Correy, a Brazilian who was given up for adoption and raised in Maryland, to sing “The World Is Ours.” The brand discovered Mr. Correy, interestingly enough, though the U.S. version of “The X-Factor,” which was once sponsored by rival Pepsi. He competed during the show’s second season.
“We wanted to find an artist that was up and coming, that was true to Brazil,” Mr. Seuge said.
“Each country we went to, we localized the song, brought in a local artist, jointly with David,” Mr. Seuge explained. “It feels Brazilian, yet adding a local voice, a local flavor makes it very relevant, very special for each of those local countries.”
Lowe Profero picked up the Grand Prix at the BR Digital Awards for their ‘Primania’ work for Primark, at last night’s event held at Troxy, East London.
Brands should “relinquish some of their control” to make consumers feel more in charge, if they want to properly collaborate with their audience, the Future Foundation’s managing director Meabh Quoirin has said.
“Do you like money? Do you have a Twitter account?” asks an ad running in the US for Newcastle Brown Ale. If the answer to both is “yes”, then the first 50,000 people who follow the brand on Twitter will be paid a dollar each.
Consumers are constantly polishing the image of themselves in the real world in order to post it in the online world, but they still expect brands to be authentic, says Heather Cork, North American vice-president of the Future Foundation.
Seismo, a shy “mixel” with a penchant for stomping, is the star of Lego’s first Vine and reappears alongside Flain to battle off the evil nixels in the toy maker’s first Instagram video.
A perfume poster featuring the pop singer Rihanna has been ruled too sexy for children by the Advertising Standards Authority and must not appear again without a placement restriction.
Peter Guenzel est un talentueux photographe basé à Londres qui prend en photos différents pays et paysages avec une lumière toute particulière. Travaillant également pour la publicité, il a collaboré avec des marques et médias telles que Bentley, Volkswagen, BMW, Esquire, GQ, Honda et bien d’autres.
EE, the U.K.’s biggest mobile network with 27 million customers, is aiming to introduce a whole new level of communication to Glastonbury, the world’s biggest music and arts festival, which has been running since 1970.
Instead of the intermittent phone signals, non-existent wi-fi and dead batteries normally associated with Glastonbury, EE is promising to keep all 180,000 festival-goers permanently online and charged up throughout the five-day event, to be held on a farm in the west of England this month.
As Glastonbury’s official technology partner, EE has created a 4G network on site, as well as in-car wifi, an instantly-rechargeable battery, and a special edition, low-price 4G handset. EE, formerly known as Everything Everywhere, is a U.K. joint venture between Deutsche Telekom and Orange, set up in 2010.
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