AFS Intercultural Programs: Stereotypes


Print
AFS

Ignorance Ends Abroad.

Advertising School:Miami Ad School, Madrid, Spain
Art Director:Ana Pareja Calvo
Copywriter:Christopher Penman
Illustrator:Ana Pareja Calvo

Diario El Comercio: Bird Stop, Bird Traffic Light, Bird Bike


Print
Diario El Comercio

Don’t read our news and drive.

Advertising Agency:La Facultad, Quito, Ecuador
Creative:Xavo Barona, Andrés Freile, Chicho Villalba, Diego Aguilar, Marco Tapia, Carmen López, Santiago Zumárraga, Paulino Pachacama, Luis Riera, Eli Vera
Exec Agency Producer:Dalila Medina
Account Director:Ana Isabel Bejarano
Account Manager:Ivonne Burbano

Schick Razors: Free your skin


Print
Schick

Free your skin.

Advertising Agency:Y&R Auckland, New Zealand
Chief Creative Officer:Josh Moore
Art Director:Tom Paine, Mark Tallis, Tom Paine
Copywriter:Cameron Dowsett
Producer:Michele Richards
Associate Creative Director:Tom Paine
Agency Executive Producer:Christina Hazard
Agency Producer:Marique Knight
Photographer:Troy Goodall
Retoucher:Electric Art
Designer:Lex Fleming
Senior Account Manager:Mike Keen

Tepe: Catch what's hidden


Print
Tepe

Catch what’s hidden.

Advertising Agency:TbwaIstanbul, Turkey
Executive Creative Director:Ilkay Gurpinar
Creative Director:Volkan Karakasoglu
Copywriter:Gokhan Akca
Art Director:Guney Soykan

Madrid Book Publishers Association: Cyrano de Bergerac, Sherlock Holmes


Outdoor, Print
Madrid Book Publishers Association

Reading stimulates your imagination.

Advertising Agency:Grey, Madrid, Spain
Chief Creative Officer:Antonio Montero
Executive Creative Director:Enric Nello
Creative Director:Fernando Riveros, Matías López Navajas
Art Director:Fernando Riveros, Nacho Gomez
Copywriter:Matías López Navajas
Typographer:Fernando Riveros
Illustration:Lamanoestudio.Cl

O Boticario Fragrances Rio Eu Te Amo: The first fragrance with the essence of a city.


Promo, Direct Marketing, PR
O Boticário

O Boticario, a brazilian brand specialized on perfumes, made the first fragrance in the world with the scent of a city. Since they are the sponsor of the movie to be launched “Rio, Eu Te Amo” (meaning “Rio, I Love You”) to be launched this year, following the series of “Paris, Je T’aime” and “New York, I Love You”, they decided to do as the movie, to search for the essence of the city of Rio de Janeiro. The locals, called “cariocas”, were the ones that gave the inspiration to the perfumers that later used an innovative technology to capture the smell of different places and moments in the city that in the end became a fragrance, the essence of Rio.

Advertising Agency:Nbs, Rio De Janeiro, Brazil
CCO:André Lima
Creative Director:Marcello Noronha, Moacyr Netto
Creative Head:Fernando Barcellos
Project Creator:Renato Jardim, Marcos Hosken, Flavio Bacellar, Karina Abicalil, Tiago Peregrino
Planner Director:Paula Lagrotta, Taciana Abreu
Media Manager:Daniela Ferro
Media:Marcelle Viallar, Raphael Cunha
Project Team:Bernardo Carvalho, giovani Conradi, Aline Duarte
Account:Antonino Brandão, Fernanda Galuzzi, Priscila Thestay, Nathalia Gabriel
Consultant:All Awards

JCDecaux: Huge Bills


Direct Marketing
JCDecaux

Nowadays JCDecaux invests in digital and has a whole new range of digital features and new technologies for billboards. To obtain presentation meetings to inform Belgium’s most important advertisers about our digital features and new technologies, we started from digital. As everyone knows, JCDecaux billboards are visible on the streets…

But they’re also visible on the streets of… Google Street View. All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool? Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for.

Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan…”

Advertising Agency:BBDO, Brussels, Belgium
Creative Director:Arnaud Pitz, Sebastien De Valck
Art Director:Toon Vanpoucke
Copywriter:Morgane Choppinet
Account Supervisor:Isabel Peeters
Advertiser Supervisor:Veerle Colin

Deichmann: Occupy Banksy


Media, Outdoor
Deichmann

Street art meets street-style.

 

Advertising Agency:Grey, Dusseldorf, Germany
Chief Creative Officer:Fabian Kirner
Creative Directors:Alexandros Antoniadis, Martin Venn
Art Director:Brad Vatidez
Concept Developer:Serdar Kantekin
Account:Linda Koenen
Client:Konrad Nowak
Additional Credits:Mathias Renner

Safari: Best moments


Print
Safari

The best South African moments are made with charcoal.

 

Advertising Agency:The Jupiter Drawing Room, Cape Town, South Africa
Illustrator:Thabang Lehobye
Art Director:Thabang Lehobye
Copywriter:Nicole Glickman
Production:Manuel Carduso Lopes
Photography:Lindon Mathews
Retouching:Drerick Hewitt
Music Composition:Dave Waugh, Garrick Jones
Account Manager:Andrew Wright
Award Coordinator:Lynne Fox
Creative Director:Hennie Stander
Executive Creative Director:Tom Cullinan

Skullcandy: Where the music of football plays


Print
Skullcandy

Advertising Agency:Shango, Buenos Aires, Argentina
Creative Directors:Beto Resano, Lucas Bottero
Art Director:Ramiro Fernandez
Copywriter:Juan Malka
Illustrator:Carlos Wyszogrod
Photographers:André Fofano, Cassio Vasconcellos, Leonel Albuquerque, Jobson Galdino
VFX Director:Alejandro Agrasar
Executive Prodution:Fernando Fasano
Account Director:Gonzalo Guardiola

The Ernest Hemingway Foundation: Old man, Farewell, Bull


Print
The Ernest Hemingway Foundation

His story is just as interesting as his stories.

 

Advertising Agency:Ogilvy & Mather, Chicago, USA
Creative Directors:Joe Sciarrotta, Chris Turner, David Metcalf
Art Director:Isaac Pagan
Associate Creative Director:Isaac Pagan
Copywriter:Andrew Gall, Michael Franklin
Creative Director:Andrew Gall
Illustrators:Andries Maritz, Jon Oye
Photographer:Jen Choi

Guitar House: Guitar Summer


Print
Guitar House

Summer arrival.

 

Advertising Agency:Galagan, Kiev, Ukraine
Creative Director:Tanya Shalagina
Art Director:Alexey Divisenko
Illustrator:Alexey Divisenko

Nilkamal Chair: Office, Home


Print
Nilkamal

Quick 360 Degree Rotation.

 

Advertising Agency:Makani Creatives, Mumbai, India
Creative Directors:Ashish Makani, Sameer Makani
Art Directors:Rahul Patel, Prasad Rao, Sachin Padave
Copywriter:Neha Sharma
Illustrator:Sahebrao Hare
Photographer:Sandesh Jayakar
Retoucher:Rohit Sawant
Production Studio:CUTS ND FOLDS
Additional Credits:Yogesh Mankame

Mitsubishi 4×4: Uncanned


Outdoor, Print
Mitsubishi

Mitsubishi 4×4. Your life uncanned.

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Art Director:Erico Braga
Copywriter:Pedro Bullos
Digital Image:Pict Estudio

Bimbo Ana Maria Cakes: Less Filling. Less Fun.


Outdoor, Print
Bimbo

Less Filling. Less Fun.
Very stuffed cakes.

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Art Director:Erico Braga
Copywriter:Pedro Bullos
Digital Image:Platinum Fmd

Electrolux: Best Mother’s Day present


Promo, Online
Electrolux

Film promoted by Electrolux to celebrate Mother’s Month. The tribute took place during a flight and represented an exception in the airline’s menu: they served to a young passenger a lasagna carefully prepared by her mother. The action created by F/Nazca Saatchi & Saatchi inverted the traditional role of children giving presents to their mothers, just as a reminder that the greatest gift for a mother, is simply being a mother.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Director:Theo Rocha, Pedro Prado
Copywriter:André Brandão, Isaac Serruya
Art Director:Marcelo Ribeiro
Account Supervisor:Marcello Penna, Marco Piza, Gabriela Marques, Luiza Gauss
Planner:José Porto, André Foresti, Marcelo Bazan, Flavia Nogueira
Médias:Fábio Freitas, Adriana Roza, Luana Gallizzi, Fernando Froio
Agency Producer:Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production Company:Big Bonsai
Director:Adriana Yanez
Director Of Photography:Bruno Tiezzi
Executive Production:Big Bonsai
Editor:Juliana Munhoz
Sound Production:Ganzah
Project Director:Aline Verissimo
Project Manager:Beatriz Agnelli
Content Manager:Rogério Soares

ZMG Newspaper Marketing Association: The Newspaper Effect


Direct Marketing
Zmg

What happens in the world, happens for your ad.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer:Stephan Vogel
Executive Creative Director:Matthias Storath
Creative Director:Nico Ammann, Helmut Meyer, Lothar Mueller
Copywriter:Lothar Mueller, Joerg Schrod
Art Director:Nico Ammann, Esra Bueyuekdoganay, Jawad Saleem, Asae Tanaka
Illustrator:Lorenzo Petrantoni
Design:Nadine Bartsch, Christopher Bueers, Constantin Camesasca, Giuseppe Migliaccio, Nicole Niedziela, Annette Schmitt
Creative:Magdalena Ignatowski, Peter Belz

Keloptic: Impressionism


Print
Keloptic

Turning impressionism into hyperrealism.

Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Director:Eric Esculier
Illustrator:Les Demons, Fred Witzgall
Photographer:Shutterstock Anyamuse, The Gallery collection Corbis, Seth Johnson
Production Company:The Shop

KIA CEE'D: Hidden Dangers


Print
KIA

Reveals dangers that you haven’t seen.
The all-new KIA CEE’D. Standard equipped with adaptive xenon headlights.

Advertising Agency:Gürtlerbachmann, Hamburg, Germany
Copywriter:Matthias Hardt
Art Director:Simon Hattrup
Creative:Anna Lorenzen, Christiane Helm

Mountain Dew: Fall


Print
Mountain Dew

To get to easy you have to got through hard.

Advertising Agency:Colenso Bbdo, Auckland, New Zealand
Creative Chairman:Nick Worthington
Creative Director:Levi Slavin, Dan Wright
Art Director:Scott Kelly
Copywriter:Ben Polkinghorne
Head Of Art:Mike Davison
Group Account Director:Tim Ellis
Account Director:Sophie Martignier
Planner:Andy Mcleish
Photographer:Mark Carter
Retoucher:Lightfarm Studios
Account Manager:Siva Clement