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Jun 05

Berocca: Outstanding Performance, Werewolf

Posted in: Uncategorized

Advertising Agency: JWT, London, UK
Creative Director: Olly Robinson
Art Directors / Copywriters: Naz Nazli, Rob Welch
TV Producer: Roy Swansborough
Assistant TV Producer: Lula Boardman
Planner: Courtney Sikes
Global Directors: Gillian Milner, Johnnie Mitchell
Account Directors: Phil Ridsdale, Angus Flockhart
Media agency: Mediacom
Media planner: Yang Bo
Director: Neil Harris
Production Company: Smuggler
Sound: Gary Walker 750mph
Post Production: Framestore
Typographers: Georgi Georgiev, Alta Rezazadeh

Jun 05

Top 100 Marketing Trends in June – From Artisan Seafood Branding to Fashionable Frozen Treats (TOPLIST)

Posted in: Uncategorized

(TrendHunter.com) The top June 2014 marketing trends illustrate an increase in brands transforming traditionally mundane products into exciting, desire-worthy items. With the addition of modern, minimalist elements…

Jun 05

Advertising: With 2014 World Cup, Soccer Ascends to Role as Premier Ad Platform

Posted in: Uncategorized

American advertisers are jumping on the World Cup bandwagon, attracted both by changing demographics and by the nature of event programming, where viewers are less likely to skip commercials.

Jun 05

Top 100 Lifestyle Trends in June – From Transparent Tennis Tables to Geometric Canine Accessories (TOPLIST)

Posted in: Uncategorized

(TrendHunter.com) Catering to the healthier and more active habits being adopted by consumers, the top June 2014 lifestyle trends spotlight a surplus of innovations in exercise, health and food. From artisan seafood…

Jun 05

Pantene: Life

Posted in: Uncategorized

Advertising Agency: Grey, Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Hernán Kritzer, Lisandro Cardozo
Copywriter: Juan Manuel Quintero
Art Director: Javier García
General Account Director: Florencia Pereyra
Account Director: Cecilia De Lafuente
Account Team: Eliana García
Planning Director: Sol Martin
Agency Producers: Juan Carlos Barrios, Julian Sanchez
Production Company: Palermo Films
Director: Emiliano Ferrando
Execuctive Producer: Pablo Terruzzi
Producer: Demian Cosentino
Post-Production Company: Post Media

Jun 05

Ladbrokes: Iconic celebration

Posted in: Uncategorized

Advertising Agency: McCann, Copenhagen, Denmark
Creatives: Silas Jansson, Cliff Holm
Music: PLAN8
Production Company: B-ReeL
Director: Emil Möller
DOP: Johan Palm

Jun 05

Too Faced "Is Your Mascara Better Than Sex?" (2014) 1:32 (USA)

Posted in: Uncategorized

Sorry, Too Faced cosmetics, Barry White-esque VO and style “expert” Jeannie Ma– If your mascara is way better than sex, you’re doing it wrong.

Country:

United States

Commercials:

Health & Beauty

Jun 05

Nissan Sentra "Spread Your Joy" (2014) :30 (USA)

Posted in: Uncategorized

Nissan shows you how to spread the joy to the tune of an 80’s song that was a cover of 60’s song. Ironically too, the song, Mony Mony, was in reference to Mutual Of New York which is a life Insurance company.

Country:

United States

Commercials:

Automotive

Jun 05

TrueCar: The Future of Car Buying is Here (2014) 1:00 (USA)

Posted in: Uncategorized

Now you can get a car for what it should be worth thanks to an app called TrueCar that allows you to see data on every make and model out there.

Country:

United States

Commercials:

Automotive

Jun 05

Hyundai "Because Fútbol: Boom" (2014) :30 (USA)

Posted in: Uncategorized

Hyundai throws its hat in the Fifa World Cup Sponsorship ring with a couple spots featuring the hashtag-ready internet-speak tagline: Because Fútbol. I could see where this spot was going a mile away, and that’s okay.

Country:

United States

Commercials:

Automotive

Jun 05

Hyundai: "Because Fútbol: Avoidance" (2014) :30 (USA)

Posted in: Uncategorized

Some people will do anything to avoid hearing the world cup results, only to have the largest of all sporting spoiler alerts dropped on them at the last minute by an offspiring who represents all that is more important than the World Cup. Nice try, dad.

Country:

United States

Commercials:

Automotive

Jun 05

Sea-doo "Skateboarding on water" (2014) 2:45 (USA)

Posted in: Uncategorized

Youtube phenom devinsupertramp partnered with Sea-Doo to create a video featuring three wakeskaters, Nick Taylor, Ben Horan and Jen GilanFarr.

Country:

United States

Commercials:

Sports

Jun 05

If you think age is just a number, you'd better think again.

Posted in: Uncategorized

Sex with an underage teen is statutory rape, and a felony. These PSA posters, created for the United Way of Greater Milwaukee. were placed in bus shelters in areas of high teen pregnancy.

Country:

United States

Commercials:

PSA & Public Interest

Ad type:

press & poster ads

Jun 05

Special Olympics "R-Word Exchange" (2014) 1:40 (USA)

Posted in: Uncategorized

A lot of people are using the word “retarded,” especially on social media. But it is a horrible pejorative, and completely unnecessary, too, when you can make up new words that don’t make someone who is mentally challenged feel bad.

Country:

United States

Commercials:

PSA & Public Interest

Jun 05

Netflix Points at Verizon for Delays in Streaming

Posted in: Uncategorized

Netflix said its message was one of many ways it is testing to notify customers about how their viewing experience is affected by their Internet service provider’s network.

Jun 05

McDonald's Sets Up Shop in Silicon Valley

Posted in: Uncategorized

McDonald’s is setting up shop in the tech community epicenter of Silicon Valley.

The company’s new outpost, on San Francisco’s Market Street, is the brainchild of McDonald’s Chief Digital Officer Atif Rafiq, who came to the company in October. Mr. Rafiq said that San Francisco office will enable it to better attract and recruit digital talent; buttress business development; and provide the company “a way for us to be more plugged into the flow if ideas.”

“The office is one of several things we’re doing to grow our focus on digital and be more consumer-centric,” said Mr. Rafiq. He was quick to note that he does not qualify the San Francisco office as an innovation lab because “it’s very connected to the operations of our business” and isn’t just for experimenting.

Continue reading at AdAge.com

Jun 05

33 Congratulatory Gifts for New Moms – From Baby Clothes Bouquets to Instructional Newborn Guides (TOPLIST)

Posted in: Uncategorized

(TrendHunter.com) There are a lot of things that new mothers need to prepare for the birth of a child and what’s even better is when gifts for new moms are both functional and beautifully presented. Some of the…