(TrendHunter.com) With space becoming such a pressing issue when it comes to the real estate market, compact design homes are definitely the way to go. But if you still like the idea of living in a house as opposed…
Beats, the headphone company recently bought by Apple, has launched a global brand campaign starring footballers including Cesc Fabregas and Luis Suarez ahead of the World Cup.
George RR Martin will write two people into one of his ‘A Song of Ice and Fire’ books, which have inspired the HBO series ‘Game of Thrones’, and then brutally kill them off to raise money for the Wild Spirit Wolf Sanctuary and a food charity.
Sir Ken Morrison, the former Morrisons chairman and son of the supermarket’s founder, has labelled the strategy of chief executive Dalton Philips as “bullshit”.
Kellogg’s is kicking off its first-ever UK “master brand” campaign with a TV ad encouraging consumers to start the day with a bowl of one its cereals.
Bono, the U2 front man, is to receive the inaugural Cannes LionHeart award at this year’s festival for his work co-founding the AIDS organisation (Red).
EasyJet’s top marketer Peter Duffy was last night crowned Marketing Leader of the Year at The Marketing Society Awards for Excellence 2014.
Marks & Spencer is to develop a series of graphic icons that will be used to highlight the various ecological and ethical credentials of its products, as part of the next phase of its Plan A initiative.
David Schneider, the comedian, was hired to live-tweet throughout the premiere of the English National Opera’s latest production, ‘Benvenuto Cellini’, last night.
Out-of-home advertising is three times more effective when mobile data is used to plan campaigns, according to the initial results of research carried out by a partnership between Posterscope and EE.
Exclusive pictures of the Brand Republic Digital Awards 2014 after party, and some indication of what went on in the Vine booth.
(TrendHunter.com) Paying homage to the past with a modern take on retro, the Flair Germany June 2014 issue will make you want to raid your moms closet circa 1970—maybe even your grandma’s closet to make…
(TrendHunter.com) The work of Michal Mozolewski is incredibly haunting. Although based in photography, it is hard not to view the images as more mixed media. The faces could have easily been painted to give the…
EasyJet reigned supreme at last night’s 2014 Marketing Society Awards for Excellence, taking home no fewer than five prizes, including the prestigious Grand Prix for its ‘Europe by easyJet’ campaign.
(TrendHunter.com) It’s been proven that our sitting habits at work—for extended periods of time—will not only affect our health because of posture issues, but our productivity as well, so treat…
Cupidrone – The Drone cupid who shared the love.
Advertising Agency: Morya, Porto Alegre, Brazil
Creative Directors: Fabio Bernardi, Gregório Colla Leal
Creatives: Brenner Cruvinel, Laura Larre Borges
Account managers: Tânia Grigoletto, Rogério de Lorenzo Leal
Producer: Melissa Bordin
Video production company: FUNN Digital Productions
Development: Madre Crossmedia
Sound Design: Combustion.ws
Head of digital: Brenner Crunivel
Planner: Lara Piccoli
Published: June 2014
Chrysler will market its all-new 200 as a car with “swagger” and “soul” in a new campaign breaking Saturday from The Richards Group, Dallas that focuses not just on the car, but the people who make it.
Two new TV spots will use the Bob Dylan track, “Things Have Changed,” and Chrysler’s marketing strategy for the 2015 model shows things have certainly changed from the automaker’s standpoint.
When Wieden & Kennedy, Portland created its two-minute “Born of Fire” Super Bowl spot to first introduce the 200 sedan in 2011, Chrysler positioned itself as a plucky underdog battling to survive bankruptcy. And it painted struggling Detroit as the soul of the auto world. Now, Chrysler is confidently positioning the 200 as an American-made import killer ready to steal customers from the Toyota Camry, Honda Accord, Nissan Altima and Hyundai Sonata as well as the Chevrolet Malibu and Ford Fusion.
(TrendHunter.com) Spring showers may have come and gone, but a pet owner can never be too prepared when it comes to unpredictable weather patterns; enter the Push Pushi Dog Raincoat. Adorable canine gear, it ensures…
Advertising Agency: W/ Brasil, São Paulo, Brazil
Creative Director / Art Director: Jarbas Agnelli
Copywriter: Lucas Santilli
Additional credits: Ravenholm Commercial Inc,
Published: June 2014
Advertising Agency: Ogilvy and Mather, Bogota, Colombia
Chief Creative Director: John Raúl Forero
General Creative Directors: Juan Pablo Álvarez, Mauricio Guerrero
Creative Directors: Daniel Rincon, Diego Cardenas
Copywriter: Mateo Fernandez
Art Directors: Alejandro Cussó, Carlos Garcia, Sebastian Bautista
Account Executives: Karen Ramos
Digital Production Company: Data Mosh
Production company: Los Notarios
Additional credits: Adriana Pares, Diego Chilango
Published: April 2014
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
