L’Université polytechnique de Hong Kong a une nouvelle et magnifique maison pour accueillir plus de 1800 étudiants, des studios, des laboratoires et des ateliers, des espaces d’exposition, des salles de classe , et plus encore. Le 15 étage a été conçu par Zaha Hadid Architects , qui a créé une série d’espaces fluides qui sont destinés à promouvoir le dialogue entre les différents domaines d’études au sein de l’école.
(TrendHunter.com) The work that comes out of the Visibility Product Design Studio is impressive for a number of reasons. First of all, each piece focuses on simple innovations in a clever way. For instance, a wall-…
The latest circulation figures from the Audit Bureau of Circulations for May 2014.
Dove is hosting a debate on beauty at Selfridges flagship Oxford Street store that will be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity.
Social video experts Be On reviews the latest viral from Beats by Dre.
(TrendHunter.com) Inspired by everything whimsical and fairy-like, the BHLDN Summer 2014 lookbook is absolutely flawless and will make you want to take your vows next to lapping waves at sunset underneath a towering…
(TrendHunter.com) ACTIFE PLASSITY by Kate Steciw, an artist born in Bethlehem, Pennsylvania, and based in Brooklyn, New York, is a series of artworks that were created using five specific stock images. Manipulated to…
“We reckon there’s only one way to smoke salmon, and that’s the traditional way, using Manuka wood.” So begins the ad/case study that shows off the real billboard built on a private farm in Clevedon.
Panasonic wants to increase its support for Neymar Jr., the Brazilian ace it has sponsored since 2010, so they made him a song, or rather a chant. The lyrics are chosen from messages of support collected from Neymar Jr.
From a lock of Elvis’ famous hair, his DNA sequence was found, and that was then turned into a melody. Yes, Elvis Presley’s last song has been written by a scientist armed with a computer and a lock of his hair.
Cause marketing is big. Brands as diverse as KFC and Gucci are jumping on the bandwagon. Clients are asking if they should, too.
Well, what’s really working? Google “cause marketing,” and you’ll find plenty of research that confirms it: People want to buy from companies that “do good.” Yet a great deal of cause marketing fails to make an impact. The issue is that often people find cause marketing to be confusing at best — and flat out dishonest at worst.
What’s missing in the conversation is who’s doing it right — which cause campaigns are breaking through. There are plenty of expert opinions, but no real research on consumer impact. Which messages are sticking and which brands are consumers opening their wallets for?
In 1952, Time Inc. executives decided to buy a forest in east Texas. They figured they’d benefit from owning the very trees required to print magazines like Time, Life and Fortune, and they got a kick out of the way east Texans did business, over pigeon shooting instead of long midtown lunches.
Although the forest products division wound up throwing off more than $1 billion in revenue by the early ’80s, it also eventually became a distraction from bigger priorities — like those same magazines but also the growing cable network Home Box Office. So in 1984, Time Inc. spun off the forest unit into a separate publicly traded company called Temple Inland.
The move delighted Wall Street. “Time Inc. had a very strong growth story,” said Ed Atorino, a media analyst who followed the company in the early ’80s. “Sports Illustrated was booming; it had HBO. It was a dominant media company.”
Beats, the headphone company recently bought by Apple, has launched a global brand campaign starring footballers including Cesc Fabregas and Luis Suarez ahead of the World Cup.
Google has entered the viral video chart with a video demonstrating its driverless car, which is the fifth most-shard ad this week with 114,013 shares in the last seven days.
Miley Cyrus, Prince Charles and Kate Moss feature on the 10 magazine covers shortlisted for the Professional Publishers Association’s front cover of the year, for which the online vote closes at midnight tonight.
(TrendHunter.com) The HEMYCA Autumn/Winter 2014 collection pays homage to galactic imagery. Entitled “Neoteric”, the collection “delves into the work of photographic artist Gilbert Garcin while…
ITV has teamed up with the Olympic legacy charity Join In to try and attract 100,000 new volunteers into local sport.
VCCP and OMD UK had a good night at the Marketing Society Awards as their client easyJet took home five awards, while there were also gongs for Abbott Mead Vickers BBDO and Adam & Eve/DDB clients BT and John Lewis.
ESPN has developed a series of Vines that capture key moments in basketball’s NBA Conference Series and finals.
Le peintre Thomas Darnell a fait une série de peintures de différentes races de fleurs : des orchidées aux roses en passant par des nénuphars et tournesols. Il sait parfaitement rendre compte de la moindre ombre se reflétant dans une pétale et trouver la couleur exacte, pour un effet très réaliste.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
