Roy Hodgson’s England football team may have squashed hopes of historic TV sporting highs in the UK, but elsewhere the Fifa World Cup coverage from Brazil is setting TV viewing records in 2014.
Social video experts Unruly review the latest viral by HelloFlo
A memorial service for Harry Torrance, the managing director of Adazzle and a former commercial director of Mega Profile, is to be held on 10 July at 2pm, at St Nicholas Church in Chiswick.
Pour le concours de photographie B&H Wilderness Photo Competition, les différents candidats ont capturés des images incroyables de la faune et la flore aux quatre coins du monde. Les clichés des vainqueurs sont à la fois impressionnantes et riches, soulignant la beauté de la nature.
Jamie MacArthur-United Kingdom.
Cary Maures-United States.
Peter Alinson-United States.
Jeffrey Kirkpatrick-Australia.
Charles Chessler-United States.
Octavio Aburto-Mexico.
Christopher Schlaf-United States.
Giorgia Karampatou-Abu Dhabi.
Petar Sabol-Croatia.
Adam Jurgilewicz-Poland.
Droga5 New York is going new places — namely, automotive. Fresh off Toyota’s announcement earlier this week about the consumer release of its Hydrogen Fuel Cell Vehicle in Japan, U.S. and Europe in 2015, the automaker has tapped the New York agency for creative on the car’s pre-launch campaign.
The partnership parks the first auto marketer on the roster of the New York agency, which, over the last few years, has dramatically expanded its client base across categories, adding big marketers like Prudential, Google-owned Motorola, Kraft and more recently, Reckitt Benckiser’s Airwick and Clearasil as well as Georgia-Pacific’s Quilted Northern and Dixie.
Saatchi & Saatchi, Los Angeles, is the Toyota brand’s agency of record, but Kimberley Gardiner, director-digital marketing strategy for Toyota Motor Sales USA, said that for the FCV, a new category unto itself, the marketer was looking to other agencies to “explore breakthrough ideas” in the digital and social space. The relationship with Droga5 took root earlier this year around the time of CES, when the brand was hoping to create a web-centric hub related to the new vehicle.
The Advertising Age Small Agency Conference and Awards in Austin, Texas, is less than a month away and we’ve put together an impressive agenda.
But we’d like your help for part of it. Barbarian Group co-founder Rick Webb — who is now a venture partner at Quotidian Ventures and the author of the upcoming book, “Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing” — is leading a Your Questions Answered session.
So we’d like you to give us some questions. We know agency executives and employees have plenty. How to attract top talent and win huge accounts? If you’re lucky enough to pull in big accounts, how do you maintain your culture as you grow? How do you know the right time to sell?
Quiet Storm has won the advertising account for Get Living London, the company managing the property known as Athletes’ Village during the 2012 London Olympics, after a competitive pitch.
Albion has hired ITV presenter and social media pundit, Christian Howes, to lead its data and performance marketing arm, Albion Cell.
Barclaycard is launching a “matchmaking” campaign today to push its Bespoke Offers service, which aims to provide tailored offers from brands for consumers.
Matt Seiler, global chief executive of IPG’s Mediabrands and president of this year’s Media Lions jury in Cannes, shares his parting thoughts on a celebratory year.
Paula Bonet est une illustratrice à l’origine de magnifiques dessins qu’elle compose sur papier ou encore sur des murs. L’artiste réalise principalement des portraits, de femmes et d’hommes, offrant avec talent des moments de vie capturés avec un trait très reconnaissable.
(TrendHunter.com) There has been a lot of innovations in street art murals lately, all of which have been completed by seriously talented artists. What started out as basic graffiti lettering and sketches soon open…
New devices and gadgets are being introduced at a frantic pace. A new pedometer is introduced one week, a curved-screen smartwatch the next, followed by a new home automation gateway. These and other new devices represent an interesting opportunity for consumers to get more out of their lives, but what do they represent for brand marketers? Nike and Barnes & Noble both fell into the trap of thinking that these devices required them to become manufacturers, creating the Nike Fuel Band and Barnes & Noble Nook as a hedge against a world in which their categories would someday be dominated by a single, all-powerful device.
It turns out that neither company needed to go that far in service of their customer-relationship goals. The Nook is crumbling so badly that Barnes & Noble just announced it would split Nook off as a separate company to control the damage. And the Fuel Band is giving way to whatever Fuel-based service Nike will put in Apple’s upcoming iWatch. It’s not because people no longer want the benefits those devices provide. Instead, it’s because the rate of device innovation and introduction is accelerating so quickly that these gadgets are being replaced by more sophisticated — and in some cases, multifunction — devices more quickly than a brand marketer can keep up.
Take, for example, the case of the e-reader. Sony introduced the first modern, eInk-based e-reader in 2006, followed by Amazon’s Kindle in 2007. By late 2008, the U.S. install base for the entire category was less than a million units, a number that would eclipse 25 million in just four years’ time. So it would seem to validate Barnes & Noble’s 2009 decision to join the fray and seemingly have a say in the future of its industry.
Robinsons is arguably the brand most strongly associated with Wimbledon; and it’s little surprise. The marketing partnership harks back decades, before tennis became the mainstream global spectator sport it is now.
Great design was at the heart of Cannes, so why didn’t the design agencies get the credit, asks Andrew Barraclough, vice president of global design at GSK.
Liberty Global is calling a review of its £150 million pan-European media planning account, following its purchase of Virgin Media in the UK.
Forrest Media, the out-of-home media company, has won the contract to develop a digital site in Newcastle.
Le « Rangoli » est un art indien populaire où les artistes utilisent des matériaux tels que le riz coloré, de la farine sèche, et plus encore. Les conceptions lumineuses aux couleurs chatoyantes sont habituellement faites lors d’événements comme des célébrations de mariage, et leurs présences est considérées comme sacrées pour les divinités hindoues.
(TrendHunter.com) Although it might be more appropriate to pay homage to sun goddesses during times of rain and snow, Sundust by Sara Golish, a visual artist based in Toronto, Canada, is a series also appropriate for…
The PPA Advertising Awards 2014, in association with Brand Republic, have evolved, adding new categories, including Best Use of Social Media and Best Use of Content, and is now open to accept entries.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
