Hasta La Creative!

Promo, Direct Marketing, Online
VinziRast homeless shelter

A young homeless guest of the VinziRast homeless shelter shares his life on the streets on Facebook. Touching people not only in Vienna. And letting people experience the human side of homelessness.

Advertising Agency:Demner Merlicek & Bergmann, Vienna, Austria
Creative Director:Francesco Bestagno, Alexander Hofmann
Art Director:Francesco Bestagno
Copywriter:Alexander Hofmann, Isabelle Stadler
Graphic Design:Claudia Strauss
Account Manager:Markus Dammelhart
Online Producer:Robert Dassel

Print
CDG

Know it right away.
Security cameras connected to your smartphone.

Advertising Agency:Leiaute, Salvador, Brazil
Creative Director:Victor Azevedo, Rodrigo Soares
Art Director:Lucas Aquery
Copywriter:André Lima
Retoucher:Desconstrutora
Account Executive:Karla Sencades
Media:Grasiella Gomes

Print
Powner

Advertising Agency:OneWg, Florianópolis, Brazil
Creative Director:Gabriel Araujo
Art Director:Marcus Vinicius
Copywriter:Gabriel Araujo, Marlon De Barros
Illustrator:Good Image
Additional Credits:Ariê Magalhães

Print
Tirendo

Curves have never felt so seductive.

Advertising Agency:Grabarz & Partner, Hamburg, Germany
Executive Creative Director:Ralf Heuel
Group Head Creation:Timm Weber
Creative Directors:Christoph Stricker, Constantin Sossidi
Art Directors:Kaloyan Yanev, Matthias Preuß, Mark Koehler
Copywriters:Jakob Eckstein, Enno Rangnick
Account Supervisor:Martina Thalhammer, Matthias van Stein
Advertisers Supervisor:Dirk Busse
Final Artwork:Marc Janocha
Graphic Artists:Anne Klakow, Alexander Harder, Jan Stempfle
Producer:Kristina Mohr

Film
Volkswagen

Advertising Agency:Adam & Eve DDB, London, United Kingdom
Creatives:Nikki Lindman, Toby Brewer
Director:Paul Ws Anderson
Production Company:The Mob Film Company

Promo, PR, Online
Samsung

Taking as an insight the need for a balance between technology and a healthy physical life for kids, the agency developed a series of special toys, as promotional accessories for the TabKids. The Smart Toys came with movement sensors that measured the time kids play in real life, and turned that time into time they could play with their TabKids. So the more kids play physically, the more they can play with technology.

Advertising Agency:Cheil, Madrid, Spain
Executive Creative Director:Paulo Areas
Creative Directors:Alvaro Rodriguez-Solano, Ricardo De Santiago
Art Director:Diego Rodríguez Fraile
Copywriter:Cristina Alonso del Río
Technology Director:Roberto Torres

Media, Online
Corbis / LatinStock

With the evolution on communication and the easier access to online images to the general user, Latin Stock and Corbis wanted to reach both, editorial and creative targets, and highlight the unlimited possibilities that only Corbis/LatinStock images could offer.

To do so, they need to prove that their product was better than a regular web picture, and that this difference can be noticed on the final result of an editorial or creative work. The solution was to develop a special code, capable of encrypting content inside the photos, and therefore, adding more significant content to a downloaded image.

This code was able to hide audio, video, or any other information “inside” the LatinStock images. The launch of this new format was a campaign about domestic violence in Spain, where user could find out what happens inside Spanish homes pictures and react to it. The theme of the campaign was meant to generate conversation, not only about the violence, but also about the innovative way of “entering” an image. Instead of creating only a campaign, the agency looked inside the clients product, to see how they could deliver a better solution to the consumer.

We didn´t only say that our client had images with better content, but actually deliver this better content, so the consumer understand the difference from a regular image and the real value behind a real image.

Advertising Agency:Cheil, Madrid, Spain
Executive Creative Director:Paulo Areas
Creative Director:Alvaro Rodriguez, Ricardo De Santiago
Innovative Creative:José Venditti, Isaac Maroto
Technology Director:Roberto Torres

Film
Kia Motors America

As one of FIFA’s Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for fútbol in a new brand campaign for the 2014 World Cup.

This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S. And while most World Cup advertisers will focus on the “avid fan” through athlete-centered messaging, Kia’s approach excites the avid fan while making introductions for the “casual fan.” In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month.

Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans. The three spots are titled “Man Cave,” “Lesson” and “Sports Bar.”

Advertising Agency:David&Goliath, Los Angeles, USA
Chief Creative Officer:David Angelo
Executive Creative Director:Colin Jeffery
Creative Director:John O’Hea, Tim Adams
Art Director:John O’Hea, Mike Cornell, Rojelio Cabral
Associate Creative Director:Chip Waters
Copywriter:Chip Waters, Andy Sciamanna
Head Of Production:Carol Lombard
Managing Director:Carol Lombard
Executive Producer:Christopher Coleman, Emma Wilcockson, Asher Edwards, Jessica Entner
Managing Partner:Brian Dunbar
Director Of Client Services:Brian Dunbar
Group Account Director:Brook Dore
Account Director:Mike O’malley
Account Supervisor:Stacy Garibay
Account Coordinator:Lauren Kelley
Executive Director:Seema Miller
Head Of Planning:Seema Miller
Director Business Affairs:Rodney Pizarro
Business Affairs Manager:Tony Kim
Product Information Manager:Russ Wortman
Production Company:Mjz
Director:Craig Gillespie
President:David Zander
Producer:Martha Davis, Jonathan Carpio, Nicole Fina
Editorial:Spinach
Editor:Art Castle
Visual Effects:Mpc
Vfx Supervisor:Jake Montgomery
Lead Flame:Jake Montgomery
Music:Massive Music
Sound Design & Mix:Massive Music

Online
Cine las Américas

Advertising Agency:Latinworks, Austin, USA
Chief Creative Officer:Sergio Alcocer
Vp Creative Director:Hernan Cerdeiro
Creative Director:José “Hache” Hernández, Pablo Maldonado
Copywriter:Pablo Maldonado, José “Hache” Hernández, Jacobo Bergareche
Art Director:José “Hache” Hernández
Digital Production:Roberto Hernandez
Digital Strategy:Roberto Hernandez, Kuki Bastos
Account Director:Christy Kranik
Planner:Adriana Zolezzi
Other Credits:Guigo Sánchez, Nick Garza, Ximena Etchart, Ashley Zapata
Agency Producer:Michael Mclaughlin
Production Company:Landia Films
Director:Matías Moltrasio, Sergio Iastrebner, Candu Interactive
Executive Producer:Juan Taylor, Claudia Amoedo, Landia
Producer:Gastón Magnani, Landia
Digital Company:Candu Interactive
CoEditor:Jed Stuber, Union Editorial
Engineer:Luis Gómez, Personal Music
Sound Design:Luis Gómez, Personal Music
Original Music:Alexis Estiz, Personal Music
Prdn co exec producer:Vanessa Lozano, Personal Music
Prdn co owner:Alberto Slezynger, Personal Music
CCO:Alberto Slezynger, Personal Music
Postproduction supervisor:Rob McCool, Union Editorial
Visual Effects Company:Hectic, Resolution
Motion Graphics:Resolution

Promo, Direct Marketing, Design
Natural Beauty

Advertising Agency:Y&R, Rome, Italy
Executive Creative Director:Vicky Gitto
Art Director:Andrea Giovannone, Max Di Rubba
Copywriter:Filippo Testa
Illustrator:Enrico Sangiorgio
Creative Director:Mariano Lombardi