Hasta La Creative!

Predicting Cannes winners has long been a sport for the creative industries’ top minds, but now it can also be done by computer algorithm, thanks to the Oracle from Decoded, which promises to identify likely winners using big data instead of creative judgment.

Rather than take their word for it, Ad Age put the Oracle to the test, pitting it against the Leo Burnett team, which claims that its Cannes Predictions reel has an 84% success rate in forecasting Lion winners over the last 26 years. Leo Burnett has only missed a Film Grand Prix twice, and one of those years was 1997, when none was awarded.

The shortlist for the Innovation Lions, only in its second year, has been released ahead of the festival, so Decoded’s Oracle and Leo Burnett’s team set to work identifying the top two contenders from the 30 hopefuls.

Continue reading at AdAge.com

Ad Age and Creativity polled leading creative execs from around the world about which work (other than their own) will take home a Grand Prix at this year’s Cannes Lions International Festival of Creativity. Not surprisingly, one business-to-business campaign starring a famous action hero in a daredevil gymnastics pose rose to the top. But a few others — ranging from the digitally daring to the socially startling — also struck a chord.

Paul Brazier, chairman, chief creative officer, AMV BBDO, London

Volvo’s “Epic Split” [via Forsman & Bodenfors] has done well in many of the awards so far and I can’t see any reason why it wouldn’t do so at Cannes. It’s very visual, proves a point and made me wince!

Continue reading at AdAge.com

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Gruppo L’Espresso

Advertising Agency:Y&R, Rome, Milan
Executive Creative Director:Vicky Gitto
Art Director:Andrea Giovannone, Max Di Rubba
Copywriter:Filippo Testa
Creative Director:Mariano Lombardi

TalkSport and The Times newspaper have signed a media partnership around the World Cup ahead of the start of the tournament on Thursday 12 June.

The Bauer Media Group is set to broadcast a Coldplay concert from the Royal Albert Hall on 1 July to celebrate the release of their sixth album, ‘Ghost Stories’.

Ah, the Riviera in June. It’s the time of year when your buttoned-up coworkers, bosses and bosses’ bosses expose their toes, knees and, in some notorious cases, just about everything that doesn’t fit into a Speedo. When you trek miles in the heat across cobblestone terrain and traverse slippery yacht floors. And when your struggle to find the perfect day-to-night outfit repeats itself for seven days and nights.

These are the first-world problems of the lucky crew heading to the Cannes Lions festival. But don’t despair; Ad Age is here to help you figure out what to pack, with advice from Cannes vets and a Refinery29 style expert.

Continue reading at AdAge.com

Jon Wilkins, the executive chairman of Karmarama and a co-founder of Naked, has joined the board of the content agency Somethin’ Else as a non-executive director.

Le photographe Jeff Friesen, créateur de The Brick Fantastic, a réalisé une série intelligemment appelée « Bricksy » qui revisite les oeuvres urbaines de Banksy à la manière des LEGO. On y voit ses plus célèbres graffitis mis en scène dans l’univers LEGO. Une belle rencontre entre culture urbaine et pop culture.

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Buzina Gourmet

Advertising Agency:Jwt, Sao Paulo, Brazil
CCO:Ricardo John
Head Of Art:Fabio Simoes
Copywriter:Patrick Matzenbacher
Art Director:Fernanda Fajardo
Ilustrator:TinCat
Client Approval:Marcio Silva

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Unilever

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.

Advertising Agency:Lowe, Saigon, Vietnam
Creative Director:Carlos Camacho
Art Director:Juan Sebastian Otoya, Kumkum Fernando
Copywriter:Carlos Camacho
Illustrator:Mattias Adolfsson