Man vs. Machine: Who Can Best Predict Cannes Lions Winners?


Predicting Cannes winners has long been a sport for the creative industries’ top minds, but now it can also be done by computer algorithm, thanks to the Oracle from Decoded, which promises to identify likely winners using big data instead of creative judgment.

Rather than take their word for it, Ad Age put the Oracle to the test, pitting it against the Leo Burnett team, which claims that its Cannes Predictions reel has an 84% success rate in forecasting Lion winners over the last 26 years. Leo Burnett has only missed a Film Grand Prix twice, and one of those years was 1997, when none was awarded.

The shortlist for the Innovation Lions, only in its second year, has been released ahead of the festival, so Decoded’s Oracle and Leo Burnett’s team set to work identifying the top two contenders from the 30 hopefuls.

Continue reading at AdAge.com

From the Price of Parties to the Cost of Entry, a Look at Cannes by the Numbers


Cannes is the ad industry’s week in the sun, and it will be bigger than ever this year thanks to a new category, more delegates, and double the festival, as the new Health Lions will precede the main goings-on. Here, we break down what it takes to make the spectacle that is Cannes.

ENTRY COSTS

Amount one agency spent on Cannes entries:

Continue reading at AdAge.com

Top Creatives Predict What Will Win Big Lions at Cannes


Ad Age and Creativity polled leading creative execs from around the world about which work (other than their own) will take home a Grand Prix at this year’s Cannes Lions International Festival of Creativity. Not surprisingly, one business-to-business campaign starring a famous action hero in a daredevil gymnastics pose rose to the top. But a few others — ranging from the digitally daring to the socially startling — also struck a chord.

Paul Brazier, chairman, chief creative officer, AMV BBDO, London

Volvo’s “Epic Split” [via Forsman & Bodenfors] has done well in many of the awards so far and I can’t see any reason why it wouldn’t do so at Cannes. It’s very visual, proves a point and made me wince!

Continue reading at AdAge.com

Biosline Buonerbe Natural Laxative: Chocolate Cake, Cheeseburger, Barbecue


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Biosline

Advertising Agency:Y&R, Rome, Italy
Executive Creative Director:Vicky Gitto
Art Director:Andrea Giovannone, Lais Cantor, Max Di Rubba
Copywriter:Filippo Testa
Creative Director:Mariano Lombardi

Gruppo L'Espresso Limes: Train, Birds, Gear


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Gruppo L’Espresso

Advertising Agency:Y&R, Rome, Milan
Executive Creative Director:Vicky Gitto
Art Director:Andrea Giovannone, Max Di Rubba
Copywriter:Filippo Testa
Creative Director:Mariano Lombardi

Communisis buys The Communications Agency for £8m

Communisis Group, the communications firm, has bought The Communications Agency for £8 million, in a deal brokered by Cavendish Corporate Finance.

TalkSport and The Times partner for World Cup

TalkSport and The Times newspaper have signed a media partnership around the World Cup ahead of the start of the tournament on Thursday 12 June.

Relish wireless broadband aims to shake up market with ad push

Relish, the new wireless broadband provider from the Hong Kong telecoms PCCW, has launched a £6 million campaign to promote its central London “plug and play” service.

Bauer Media partners with Coldplay

The Bauer Media Group is set to broadcast a Coldplay concert from the Royal Albert Hall on 1 July to celebrate the release of their sixth album, ‘Ghost Stories’.

Adriana Lima ensina o verdadeiro futebol aos gringos…

Para os norte-americanos, futebol é aquele (estranhamente) que é jogado predominantemente com as mãos. É o futebol do touchdown, da NFL, do Super Bowl… Já por aqui – e em diversos outros países do mundo – futebol é bola no pé, com raros casos de bola na mão. Maradona que o diga.

E é esse futebol moleque e cheio de gingado que Adriana Lima tenta ensinar aos gringos em três novos filmes da Kia, que é parceira oficial da FIFA. Com criação da David&Goliath de Los Angeles e produção da MJZ, a modelo invade ambientes masculinos para explicar o que é o futebol em seu país, de um jeitinho bem convincente.

Ficou simpático.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Here's What to Pack and Wear for Cannes


Ah, the Riviera in June. It’s the time of year when your buttoned-up coworkers, bosses and bosses’ bosses expose their toes, knees and, in some notorious cases, just about everything that doesn’t fit into a Speedo. When you trek miles in the heat across cobblestone terrain and traverse slippery yacht floors. And when your struggle to find the perfect day-to-night outfit repeats itself for seven days and nights.

These are the first-world problems of the lucky crew heading to the Cannes Lions festival. But don’t despair; Ad Age is here to help you figure out what to pack, with advice from Cannes vets and a Refinery29 style expert.

Continue reading at AdAge.com

A Cannes Dilemma: Will Brazilians Stay Home to Attend World Cup?


Brazilians have an agonizing choice to make this month: to attend the Cannes Lions festival or stay home for the World Cup.

The soccer-crazed country accounts for the second-highest number of Cannes entries — 3,476 in 2013, behind only the U.S. — and about 1,000 of the festival’s 12,000 attendees come from Brazil. That’s the third-biggest delegation; the U.S. and the U.K. are first and second, respectively. In the print and outdoor categories, Brazil is the biggest single entrant.

But this year the World Cup will be played in Brazil for the first time since 1950 (that didn’t end well; Uruguay won) and Brazil hopes to be the first country to win a sixth World Cup. They’ve already coined a word for it in Portuguese: the hexa.

Continue reading at AdAge.com

Jon Wilkins joins Somethin' Else as a non-executive

Jon Wilkins, the executive chairman of Karmarama and a co-founder of Naked, has joined the board of the content agency Somethin’ Else as a non-executive director.

Wayne Rooney hauls fish corpses in Nike's hilarious animated World Cup epic

Imagine a world of no risk-taking, Wayne Rooney hauling fish corpses for a living, and an evil genius taking over football with “perfect’ clones that make “flawless decisions” but which have no flair. That’s the world envisaged in a hilarious five-minute animated film for Nike.

Banksy’s Street Art in LEGO

Le photographe Jeff Friesen, créateur de The Brick Fantastic, a réalisé une série intelligemment appelée « Bricksy » qui revisite les oeuvres urbaines de Banksy à la manière des LEGO. On y voit ses plus célèbres graffitis mis en scène dans l’univers LEGO. Une belle rencontre entre culture urbaine et pop culture.

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Koch Brothers' Koch Industries Begins First National Ad Campaign


Koch Industries, the energy and packaged-goods giant, has introduced its first national TV ad campaign amid increasing attacks on its namesake founders, the billionaire conservative brothers Charles and David Koch.

The ad will air Wed June 11.

The campaign, which promotes the company’s American heritage and job creation without referencing the Koch brothers themselves, is part of a larger recruiting effort, said Steve Lombardo, chief communications and marketing officer for Koch since February. The company created his role as part of the overall push to boost its communications resources.

Continue reading at AdAge.com

Buzina Gourmet Food Truck: Wild Boar, Pheasant Breast, Rabbit


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Buzina Gourmet

Advertising Agency:Jwt, Sao Paulo, Brazil
CCO:Ricardo John
Head Of Art:Fabio Simoes
Copywriter:Patrick Matzenbacher
Art Director:Fernanda Fajardo
Ilustrator:TinCat
Client Approval:Marcio Silva

Volvo Trucks: Forklift, Spaceship, Submarine


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Volvo

Even the heaviest loads will feel lighter.
New Volvo FH 16 750. The most powerful truck in the world.

Advertising Agency:Master Roma Waiteman, Brazil
Creative Directors:Flávio Waiteman, Victor Afonso
Art Directors:Eduardo Tavares, Marcelo Guimarães
Copywriters:Daniel Magri, Rafael Oliver, Victor Afonso
Illustrator:Malagueta Studio
Photographer:Malagueta Studio

Unilever OMO: VS


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Unilever

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.

Advertising Agency:Lowe, Saigon, Vietnam
Creative Director:Carlos Camacho
Art Director:Juan Sebastian Otoya, Kumkum Fernando
Copywriter:Carlos Camacho
Illustrator:Mattias Adolfsson

ING Financial Services: What's It Going To Be?


Media
ING

Advertising Agency:JWT, Amsterdam, Netherlands
Executive Creative Director:Bas Korsten
Art Director:Bas Korsten, Jeena van der Heul
Copywriter:Bas Korsten, John Vonk, Peter van Vendeloo
Business Director:Eveline Posma
Concept Producer:Andreas Möller
Screen producer:Françoise Tanis
Digital Director:Jesse Houweling
Digital Producer:Alexander Buining
Digital and Design Director:David Navarro
Director:Marco Grandia
Producer:Sytske Rijkens
Editor:Joppo In De Grot
Sound Design:Earforce
Online:Joppo In De Grot
Digital Production:Mediamonks
Animation:Crabsalad
Music:Moos Lamerus, Massive Music