Atlantis The Palm: Sea view

Sure some of our rooms have a sea view.
Check into another world.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Seyoan Vela
Creative Director: Anas Sarraj
Art Director: Lianne Rivett, Shine KM
Copywriters: Catherine McManus, Dylan Kidson
Production Company: Magnet / Staudinger + Franke
Post Production Company: Staudinger + Franke
Photographer: Andreas Franke
Producer: Monica Sulzer
Producers: Souraya ElFar, Raja Alchami
Planning Director: Hubert Boulos
CEO / Business Leader: Michiel Hofstee
Sr. Account Director: Anis Sahyoun
Account Director: Claudine Sidawi
Sr. Account Manager: Yulia Kurdina
Account Executive: Varun Karani

Betfair: Octopus

Advertising Agency: WCRS, UK
Executive Creative Director: Leon Jaume
Creative Directors: Orlando Warner, Joe Miller
Agency Producer: Jane Edwards
Account Handling: Matt Edwards, Ben Spencer
Media Agency: Arena
Production Company: Academy Films
Director: Walter Stern
Producer: Juliette Harris
Editor: David Webb / Final Cut
Post-Production & Visual FX: Mark Beardall, Francisco Lima, Nuno Pereira / Grammercy Park Studios
Audio: Richard Donaghue / Gramercy Park Studios

R.I.P Adidas CMO Hermann Deininger

It’s belated, but we wanted to make sure we had some confirmation before publishing this. Today we pay our respects to adidas CMO Hermann Deininger who passed away on May 18th. Deininger, 54, apparently died from heart issues.

More, according to Achtung-Mode, the only English language obituary I could find:

Adland: 

Illinois office of tourism "Mancation" (2014) 1:05 (USA)

Bill Kurtis dispenses man wisdom and tells men to take a mancation. The definition of which is playing the ponies, driving fast cars, gambling and basically doing whatever Charlie Sheen does, except without the money to buy high priced companions.

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Illinois office of tourism "Mancation: Organ" (2014) :30 (USA)

Go on Mancation. Watch some baseball. Illinois. It’s not for lovers. It’s for men.

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Illinois office of tourism "Mancation: Novel" (2014) :30 (USA)

Bill Kurtis at his most condescending here, imploring the men to let the little ladies have their book clubs, so you can go on Mancation. I’m trying to figure out which demographic this is intended for but I just can’t imagine which one that would be.

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Johnson and Johnson "Distinctly Dad." (2014) 5:50 (USA)

If Mothers have the toughest job, then Fathers Don’t Know How Important They Are. And since Father’s Day is coming up, it’s important to tell them that. As opposed to other times of the year when you can’t sell them shit. Color me cynical.

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Nike Football: The Last Game (2014) 5:11 (USA)

Nike Football: The Last Game (2014) 5:11 (USA)

Yet another World Cup Branded Entertainment Spot, this time from Nike. But hold up, it’s animated. Kind of video game like. So it’s a game within a game.

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Bits Blog: Amazon Stops Taking Advance Orders for ‘Lego’ and Other Warner Videos

Amazon, embroiled in a standoff with a book publisher, is using the same hardball techniques with new movies from Warner Home Video.

Netflix Orders New Children’s Show Based on ‘Magic School Bus’

“The Magic School Bus 360°” is part of the company’s expansion in children’s programming. The new show will begin streaming in 2016.



Desert Flower Lookbooks – The Honor Resort 2015 Collection is Distinct and Feminine (GALLERY)

(TrendHunter.com) Keeping in line with the feminine silhouettes, intricate detailing and extraordinary fabrics it’s famous for, the Honor Resort 2015 collection does not disappoint.

The very European-looking…

Debating the Seattle Orchestra’s Foray With Sir Mix-A-Lot

A YouTube video depicting audience members dancing onstage with Sir Mix-A-Lot at a Seattle Symphony concert has brought the orchestra unparalleled attention and some debate.

Bloomberg Hires Jacki Kelley, Ad Executive, for Media Business

Ms. Kelley, previously chief executive of IPG Media Brands North America, is the latest hire from outside journalism as Bloomberg seeks to transform its business under new leadership.



Music Industry Officials Agree on Need for Licensing Rule Changes, but Little Else

The House Judiciary committee heard testimony on how to fix the outdated federal regulation of the business.



Advertising: Getting a Kiehl’s Product Into a Man’s Orbit

The personal care company is trying to attract male customers by devising a campaign that features space.



Biker Gang Photography – This Hells Angels Photography Will Make You Think Twice (GALLERY)

(TrendHunter.com) Marcel Leliënhof dedicated five years of his life following members of Norway’s Hells Angels, resulting in some of the most poignant Hells Angels photography to date.

Compiled into a book…

Health Insurance Giant Cigna Divides Account Between Omnicom and IPG Shops


Cigna, the giant health insurance provider, is set to award its creative agency business to Interpublic Group’s McCann and media to Omnicom’s OMD, according to people familiar with the matter.

The company spent $46.9 million on domestic measured media in 2013, a huge jump from the year prior, when it spent $33.4 million, according to Kantar Media.

In the final round of the separate media and creative pitches, Cigna pitted Omnicom shops (OMD for media and DDB for creative) against IPG shops (McCann and UM), according to people familiar with the matter. But rather than making the more obvious decision and consolidating within one of the two holding companies, the company decided to split the assignments.

Continue reading at AdAge.com

Adidas promove amistoso doméstico com Zidane, Beckham, Gareth Bale e Lucas Moura

David BeckhamZinedine Zidane podem até estar aposentados dos campos, mas ainda conseguem dar um caldo em Gareth BaleLucas Moura, como fica evidente neste pequeno amistoso doméstico promovido pela Adidas em seu novo filme. Enquanto os mais jovens se divertem no vídeo-game, os veteranos resolvem desafiá-los para algo mais real.

Com criação da TBWA, nem os troféus de Beckham estão a salvo.

adidas

Brainstorm9Post originalmente publicado no Brainstorm #9
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Braincast 113 – Vai ter Copa?

Entramos na principal debate brasileiro da atualidade e nos perguntamos se é bom negócio sediar uma Copa do Mundo. No Braincast 113, discutimos as brigas políticas, o pessimismo da mídia, o superfaturamento, os protestos, turismo, a falta de estrutura, as exigências da FIFA, e toda sorte de conversa de elevador dos últimos meses.

Também sobrou tempo para Carlos Merigo, Cris Dias, Luiz Yassuda e Guga Mafra falarem de futebol, com suas previsões e memórias da Copa da vida de cada um.

Faça o download ou dê o play abaixo:

> 01m20 Comentando os Comentários?
> 12m55 Pauta principal
> 1h08m00 Qual é a Boa? – qualeaboadobraincast.tumblr.com

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Workshop9

Workshop9

Há quantos anos ouvimos que “esse é o ano das mídias sociais no Brasil”? Só que a tecnologia continua avançando, as pessoas mudam junto e as marcas ficam perdidas perseguindo a próxima grande novidade.

Este workshop irá mostrar como usar redes sociais como plataforma para gerar resultados de negócio para marcas, sob uma nova lente que este mercado vive há poucos anos: as redes sociais agora são mídia de massa. Mais do que “falar com os influenciadores” vamos encarar cada pessoa como um influenciador para seu grupo de amigos, com as marcas contando as histórias certas para cada uma destas pessoas.

>> INSCREVA-SE!

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Qual é a Boa? em vídeo! da semana passada

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Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes

Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Think!: Bikes

Take longer to look for motorbikes.

Advertising Agency: AMV BBDO, UK
Copywriters / Art Directors: Mike Sutherland, Ant Nelson
Creative Directors: Steve Jones, Martin Loraine
Head of Art: Ant Nelson
Agency Planner: Pippa Morris
Agency Account Man: Amy Tippen